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Design Thinking for Visitor Engagement
Tackling One Museum’s Big Challenge
through Human-centered Design
Museums and the Web 2013
www.designthinkingformuseums.net
Dana Mitroff Silvers, Molly Clare Wilson, Maryanna Rogers
1
Who we are
@dmitroff
@maryannarogers
@mollyclare
2
Today's presentation
SFMOMA's big challenge
Bringing in design thinking
How you can use these methods
3
SFMOMA’s big challenge
Snøhetta, SFMOMA Expansion Aerial View Southeast; rendering: courtesy Snøhetta and MIR
4
Photo by anotoniufurno
http://www.flickr.com/photos/antoniofurno/1031022163/
The usual approach
5
Photo by Duke Energy
http://www.flickr.com/photos/dukeenergy/4755090944/
The usual approach
6
A design thinking approach
Photo by the d.school
http://www.flickr.com/photos/cba-dschool/7586567060/
7
What is design thinking?
8
The Stanford d.school
Photo by Instagram user Nick Law
9
10
11
The Bootcamp challenge
How might we engage
visitors – without a
museum?
12
13
Empathize
Define Prototype
Test
Ideate
14
Talk to real people
15
Empathize
Define Prototype
Test
Ideate
16
Analyze and synthesize
17
Organize your observations
18
User needs statement
Burned-out professionals
count on SFMOMA for a
break and an oasis in the
middle of a busy day.
19
Empathize
Define Prototype
Test
Ideate
20
Generate ideas, defer judgement
21
Aim for potential, not perfection
22
Empathize
Define Prototype
Test
Ideate
23
24
25
Make something to learn from
26
27
Empathize
Define Prototype
Test
Ideate
28
29
You can do it, too
30
get out on the museum floor!
Get on the museum floor
31
Define real user groups
32
Be an ethnographer
33
INSERT IMAGES
saturating space with images of
users
Saturate your space
34
Test with real visitors
35
Five strategies
Get on the museum floor
Define real user groups
Be an ethnographer
Saturate your space
Test with real visitors
36
Rapid, iterative, optimistic
37
Resources + Contact
www.designthinkingformuseums.net
dana@dmitroff.com
molly@dschool.stanford.edu
maryanna@dschool.stanford.edu
38

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Design Thinking for Visitor Engagement: Tackling One Museum's Big Challenge through Human-Centered Design