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Marketing

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Marketing

  1. 1. I
  2. 2. Types of StrategiesTypes of Strategies
  3. 3. Strategies based on marketdominance• Leader• Challenger• Follower• Nicher
  4. 4. Porter generic strategies• Product differentiation• Cost leadership• Market segmentation
  5. 5. Innovation strategies• Pioneers• Close followers• Late followers
  6. 6. Growth strategies• Horizontal integration• Vertical integration• Diversification• Intensification
  7. 7. Marketing warfare strategiesMarketingstrategiesMilitarystrategies
  8. 8. Strategic ModelsStrategic Models
  9. 9. Real-life MarketingReal-life Marketing
  10. 10. IIMarketing Effectiveness
  11. 11. Marketing effectiveness• Corporate• Competitive• Customers/Consumers• Exogenous factors
  12. 12. Marketing Strategy
  13. 13. Marketing Creative
  14. 14. Marketing Execution
  15. 15. Marketing Infrastructure
  16. 16. Exogenous Factors

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