UFT company presentation


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This is a general presentation of United Fun Traders Ltd.

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UFT company presentation

  1. 1. United Fun Traders Limitedtogether into the bright future
  2. 2. United Fun Traders company (UFT) is a part of the corporationholding leading positions in the Eastern European mobile telecom market. UFTbusiness activities are targeted to the Russia/CIS/international markets withthe main goal of marketing and distribution of own-developed and licensedproducts/services globally.The corporation also includes:• I-Free: leading service provider in Russia/CIS, specialized in development,aggregation and distribution of mobile products and VAS services.• Herocraft: the biggest Russian producer of top-quality J2ME games withsuccessful D2C and B2B distribution world-wide.• Foundreams: design and development studio specialized in multimedia contentand services, targeted primarily on innovative video/graphic products for 3G mobilenetworks.Holding exclusive first-hand IP rights and full feedback control of production anddevelopment, UFT performs as international front-office for corporate sales andmarketing internationally.
  3. 3. 3 sides of VAS market: UFT is the holistic solution i-Free HeroCraft FounDreams Billing/Content/Portal development Applications development/Portal Multimedia content creation and development/Marketing deploymentLeading VAS provider in CIS/Russia Leading J2ME/WM/Symbian/Palm Multimedia specialists /Android games developer in Eastern EuropeDirect billing connectivity with top rev Portfolio of more than 80 branded/casual Full range of products in pictures,share to operators in Russia, Ukraine, high quality games animations, video, themes etcKazakhstan, BelarusAggregated local and foreign (including Own D2C channel with more than 120 Catalogue of more than 3000 contentbranded) content connections worldwide itemsD2C channels (print media, wap-portals, A lots of awards and prizes in different Own production baseTV, Operators’ decks) nominationsMaintains portals: TELE2 Russia, MTS High-scoring, community games, in-game IP rights ownerWomen, Svyaznoy, NTK, Samsung Fun purchase possibility in all new gamesClub Russia/CIS) UNITED FUN TRADERS Connectivity/ Billing Content D2C / B2B experienceRussia, CIS, Eastern Europe, Mexico, Brazil, Local content aggregated in all mentioned TELE2 Croatia, Estonia portal, Telcel portalIndia, China areas presence, Brazil portals presence
  4. 4. Russia / CIS / Europe#1-3 in revenue (depends on the operator)Strong D2C and B2B presenceDirect billing and connectivity in Russia, Ukraine, Belarus,Kazakhstan etc (different price points for various types of content)Own D2C channels (printed media, wap-portals, 3rd party wap-portals management and content provision)Mobile Social Network Jamango launched in Russia 3 years ago.About 2 mln subscribers for nowMobile Social WAP/WEB-based Network I-Social launched inRussia/Ukraine 6 months ago. 1 mln subs for nowLocal content aggregated, deals with all rights holdersStrong marketing experienceOutstanding technical background (i-Free manages Samsung FunClub in Russia/Ukraine)
  5. 5. Our achievements- Tele2 WAP-portal in Croatia is fully managed by us- Scoring championship WAP-portal launched with Mail.ru (the biggest free email provider in Russia/CIS)- Branded scoring championship WAP-portal in Poland for Play- Branded scoring championship WAP-portal in Brazil for TIM- Branded scoring championship WAP-portal in Bulgaria for Vivacom- Cooperation with Sangfei/Philips – preloaded demos for Russia/CIS market; WAP/WEB content portals- Partners for mobile content sales in more than 65 countries all over the world
  6. 6. Other projects Direct cooperation with carriers:Verizon VCAST: Brew and Android games Verizon branded appstore.- 26 mln active usersTurkcell: Turkish leading mobile carrier gaming portal- 2.9 mln try&buy downloads in 2010- Farm Frenzy became 4th most downloadable gameVHA: Vodafone Hurchinson Australia gaming portal- Majesty Kingdoms was in the Top-5 downloads for 3 months
  7. 7. Cooperation with Sangfei Portal main features: - Automatic handset detection via user agent list - Content browsing + hitlists (Top, New, Promo) with banners - Free content section: Demo games, non-gaming content - Paid content section: Full games, non-gaming content - High-scoring games championships with prizes: 4-5 games with rotation, separate ranking table for each game - User chat
  8. 8. Non-gaming contentWe can offer more than 3000 titles including:- videos- wallpapers- animated pictures- RBT (~100 items in English or w/o voice)- cartoons Commercial termsFlexible financial options:1) Revenue share2) Fixed payment per download3) Fixed one-time payment (license buy-off)
  9. 9. Herocraft games- 80 games in the catalogue and 20 in the roadmap supporting allmodern mobile platforms: java, android, blackberry, symbian- 2500+ devices supported- Branded and non-branded. TOP Downloads in Android Market and OVI Store- Try & Buy model (given for free, unlock via SMS; high conversion rate)- Micropayments (lives, items, levels can be bought via SMS)
  10. 10. Random Dating serviceService description: SMS based dating service allows users to communicatevia SMS.- cheap SMS cost- easy 2-3 steps registration.- partner for conversation is picked randomly based on user’s personal data – age, sex etc.- suitable for countries with low VAS penetration- average ARPU – 1$ (SMS cost is 0.17$)- high revenues with minimal setup cost!
  11. 11. With hope for long-term cooperation Dmitriy Surchenov CSO dmitriy.surchenov@u-f-t.com United Fun Traders Ltd. mobile: +79119892469