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United Fun Traders Limited
together into the bright future
United Fun Traders company (UFT)                is a part of the corporation
holding leading positions in the Eastern European mobile telecom market. UFT
business activities are targeted to the Russia/CIS/international markets with
the main goal of marketing and distribution of own-developed and licensed
products/services globally.

The corporation also includes:

• I-Free: leading service provider in Russia/CIS, specialized in development,
aggregation and distribution of mobile products and VAS services.

• Herocraft: the biggest Russian producer of top-quality J2ME games with
successful D2C and B2B distribution world-wide.

• Foundreams: design and development studio specialized in multimedia content
and services, targeted primarily on innovative video/graphic products for 3G mobile
networks.

Holding exclusive first-hand IP rights and full feedback control of production and
development, UFT performs as international front-office for corporate sales and
marketing internationally.
3 sides of VAS market: UFT is the holistic solution
                   i-Free                                      HeroCraft                                FounDreams
    Billing/Content/Portal development              Applications development/Portal             Multimedia content creation and
                                                       development/Marketing                             deployment
Leading VAS provider in CIS/Russia             Leading J2ME/WM/Symbian/Palm                Multimedia specialists
                                               /Android games developer in Eastern
                                               Europe
Direct billing connectivity with top rev       Portfolio of more than 80 branded/casual    Full range of products in pictures,
share to operators in Russia, Ukraine,         high quality games                          animations, video, themes etc
Kazakhstan, Belarus
Aggregated local and foreign (including        Own D2C channel with more than 120          Catalogue of more than 3000 content
branded) content                               connections worldwide                       items



D2C channels (print media, wap-portals,        A lots of awards and prizes in different    Own production base
TV, Operators’ decks)                          nominations
Maintains portals: TELE2 Russia, MTS           High-scoring, community games, in-game      IP rights owner
Women, Svyaznoy, NTK, Samsung Fun              purchase possibility in all new games
Club Russia/CIS)


                                                         UNITED FUN TRADERS
           Connectivity/ Billing                                 Content                              D2C / B2B experience
Russia, CIS, Eastern Europe, Mexico, Brazil,   Local content aggregated in all mentioned   TELE2 Croatia, Estonia portal, Telcel portal
India, China                                   areas                                       presence, Brazil portals presence
Russia / CIS / Europe


#1-3 in revenue (depends on the operator)
Strong D2C and B2B presence
Direct billing and connectivity in Russia, Ukraine, Belarus,
Kazakhstan etc (different price points for various types of content)
Own D2C channels (printed media, wap-portals, 3rd party wap-
portals management and content provision)
Mobile Social Network Jamango launched in Russia 3 years ago.
About 2 mln subscribers for now
Mobile Social WAP/WEB-based Network I-Social launched in
Russia/Ukraine 6 months ago. 1 mln subs for now
Local content aggregated, deals with all rights holders
Strong marketing experience
Outstanding technical background (i-Free manages Samsung Fun
Club in Russia/Ukraine)
Our achievements
-   Tele2 WAP-portal in Croatia is fully managed by us
-   Scoring championship WAP-portal launched with Mail.ru (the biggest free email provider in Russia/CIS)
-   Branded scoring championship WAP-portal in Poland for Play
-   Branded scoring championship WAP-portal in Brazil for TIM
-   Branded scoring championship WAP-portal in Bulgaria for Vivacom
-   Cooperation with Sangfei/Philips – preloaded demos for Russia/CIS market; WAP/WEB content portals
-   Partners for mobile content sales in more than 65 countries all over the world
Other projects
                      Direct cooperation with carriers:

Verizon VCAST: Brew and Android games Verizon branded appstore.
- 26 mln active users



Turkcell: Turkish leading mobile carrier gaming portal
- 2.9 mln try&buy downloads in 2010
- Farm Frenzy became 4th most downloadable game


VHA: Vodafone Hurchinson Australia gaming portal
- Majesty Kingdoms was in the Top-5 downloads for 3 months
Cooperation with Sangfei
       Portal main features:




 - Automatic handset detection via user agent list
 - Content browsing + hitlists (Top, New, Promo) with banners
 - Free content section: Demo games, non-gaming content
 - Paid content section: Full games, non-gaming content
 - High-scoring games championships with prizes: 4-5 games with
   rotation, separate ranking table for each game
 - User chat
Non-gaming content
We can offer more than 3000 titles including:
- videos
- wallpapers
- animated pictures
- RBT (~100 items in English or w/o voice)
- cartoons


                        Commercial terms
Flexible financial options:
1) Revenue share
2) Fixed payment per download
3) Fixed one-time payment (license buy-off)
Herocraft games

- 80 games in the catalogue and 20 in the roadmap supporting all
modern mobile platforms: java, android, blackberry, symbian
- 2500+ devices supported
- Branded and non-branded. TOP Downloads in Android Market and OVI
  Store
- Try & Buy model (given for free, unlock via SMS; high conversion rate)
- Micropayments (lives, items, levels can be bought via SMS)
Random Dating service

Service description: SMS based dating service allows users to communicate
via SMS.
- cheap SMS cost
- easy 2-3 steps registration.
- partner for conversation is picked randomly based on user’s personal
   data – age, sex etc.
- suitable for countries with low VAS penetration
- average ARPU – 1$ (SMS cost is 0.17$)
- high revenues with minimal setup cost!
With hope for long-term cooperation

       Dmitriy Surchenov
                 CSO

      dmitriy.surchenov@u-f-t.com
        United Fun Traders Ltd.
        mobile: +79119892469

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UFT company presentation

  • 1. United Fun Traders Limited together into the bright future
  • 2. United Fun Traders company (UFT) is a part of the corporation holding leading positions in the Eastern European mobile telecom market. UFT business activities are targeted to the Russia/CIS/international markets with the main goal of marketing and distribution of own-developed and licensed products/services globally. The corporation also includes: • I-Free: leading service provider in Russia/CIS, specialized in development, aggregation and distribution of mobile products and VAS services. • Herocraft: the biggest Russian producer of top-quality J2ME games with successful D2C and B2B distribution world-wide. • Foundreams: design and development studio specialized in multimedia content and services, targeted primarily on innovative video/graphic products for 3G mobile networks. Holding exclusive first-hand IP rights and full feedback control of production and development, UFT performs as international front-office for corporate sales and marketing internationally.
  • 3. 3 sides of VAS market: UFT is the holistic solution i-Free HeroCraft FounDreams Billing/Content/Portal development Applications development/Portal Multimedia content creation and development/Marketing deployment Leading VAS provider in CIS/Russia Leading J2ME/WM/Symbian/Palm Multimedia specialists /Android games developer in Eastern Europe Direct billing connectivity with top rev Portfolio of more than 80 branded/casual Full range of products in pictures, share to operators in Russia, Ukraine, high quality games animations, video, themes etc Kazakhstan, Belarus Aggregated local and foreign (including Own D2C channel with more than 120 Catalogue of more than 3000 content branded) content connections worldwide items D2C channels (print media, wap-portals, A lots of awards and prizes in different Own production base TV, Operators’ decks) nominations Maintains portals: TELE2 Russia, MTS High-scoring, community games, in-game IP rights owner Women, Svyaznoy, NTK, Samsung Fun purchase possibility in all new games Club Russia/CIS) UNITED FUN TRADERS Connectivity/ Billing Content D2C / B2B experience Russia, CIS, Eastern Europe, Mexico, Brazil, Local content aggregated in all mentioned TELE2 Croatia, Estonia portal, Telcel portal India, China areas presence, Brazil portals presence
  • 4. Russia / CIS / Europe #1-3 in revenue (depends on the operator) Strong D2C and B2B presence Direct billing and connectivity in Russia, Ukraine, Belarus, Kazakhstan etc (different price points for various types of content) Own D2C channels (printed media, wap-portals, 3rd party wap- portals management and content provision) Mobile Social Network Jamango launched in Russia 3 years ago. About 2 mln subscribers for now Mobile Social WAP/WEB-based Network I-Social launched in Russia/Ukraine 6 months ago. 1 mln subs for now Local content aggregated, deals with all rights holders Strong marketing experience Outstanding technical background (i-Free manages Samsung Fun Club in Russia/Ukraine)
  • 5. Our achievements - Tele2 WAP-portal in Croatia is fully managed by us - Scoring championship WAP-portal launched with Mail.ru (the biggest free email provider in Russia/CIS) - Branded scoring championship WAP-portal in Poland for Play - Branded scoring championship WAP-portal in Brazil for TIM - Branded scoring championship WAP-portal in Bulgaria for Vivacom - Cooperation with Sangfei/Philips – preloaded demos for Russia/CIS market; WAP/WEB content portals - Partners for mobile content sales in more than 65 countries all over the world
  • 6. Other projects Direct cooperation with carriers: Verizon VCAST: Brew and Android games Verizon branded appstore. - 26 mln active users Turkcell: Turkish leading mobile carrier gaming portal - 2.9 mln try&buy downloads in 2010 - Farm Frenzy became 4th most downloadable game VHA: Vodafone Hurchinson Australia gaming portal - Majesty Kingdoms was in the Top-5 downloads for 3 months
  • 7. Cooperation with Sangfei Portal main features: - Automatic handset detection via user agent list - Content browsing + hitlists (Top, New, Promo) with banners - Free content section: Demo games, non-gaming content - Paid content section: Full games, non-gaming content - High-scoring games championships with prizes: 4-5 games with rotation, separate ranking table for each game - User chat
  • 8. Non-gaming content We can offer more than 3000 titles including: - videos - wallpapers - animated pictures - RBT (~100 items in English or w/o voice) - cartoons Commercial terms Flexible financial options: 1) Revenue share 2) Fixed payment per download 3) Fixed one-time payment (license buy-off)
  • 9. Herocraft games - 80 games in the catalogue and 20 in the roadmap supporting all modern mobile platforms: java, android, blackberry, symbian - 2500+ devices supported - Branded and non-branded. TOP Downloads in Android Market and OVI Store - Try & Buy model (given for free, unlock via SMS; high conversion rate) - Micropayments (lives, items, levels can be bought via SMS)
  • 10. Random Dating service Service description: SMS based dating service allows users to communicate via SMS. - cheap SMS cost - easy 2-3 steps registration. - partner for conversation is picked randomly based on user’s personal data – age, sex etc. - suitable for countries with low VAS penetration - average ARPU – 1$ (SMS cost is 0.17$) - high revenues with minimal setup cost!
  • 11. With hope for long-term cooperation Dmitriy Surchenov CSO dmitriy.surchenov@u-f-t.com United Fun Traders Ltd. mobile: +79119892469