The book industry is going through a period of massive experimentation. Content creators are at the crossroads of several digital megatrends: 1) the acceleration of worldwide Internet adoption 2) the maturation of eBook platforms and marketplaces in the US 3) The tablet boom that makes eReader devices ubiquitous 4) the rise of the Digital Self-Publisher.
The eBook revolution creates new opportunities to reach global readers. Authors can build their relationships with audiences by leveraging several related content management disciplines:
Digital book creation and distribution
Content management and translation workflows
Social media, SEO and other online channels
This session will provide a survey of emerging trends in the global eBook landscape.