Email vs Direct Mail
Many people have said that because email is so
popular, companies like the US Postal Service
will soon be closing because more people email
rather than writing a letter and buying a stamp
and putting it in a mail box.
U.S. Postal Service
The US Postal Service first started in 1775 by Benjamin Franklin in
Philadelphia but back then it was called Second Continental Congress
and it wasn’t until 1792 when is stated being called the Postal
The US Postal Service has close to 656,000 workers and 260,000
vehicles. It competes against email constantly because of the cost and
speediness because of email usage sky rocketing the employment of the
US Postal Service has diminished dramatically.
Email has been out much longer than
Email first started in the 1970s.
Is direct mail better?
•direct mail is more personal
•in direct mail you can use more emotion
•companies can send advertisements that people are
more likely to read if they are in paper
•direct mail wastes trees
Is email better?
•there is no cost to email
•when you send an email it gets to the person right
•you can send attachments and make the message
as long as you want it to be
•it does not waste paper
What’s wrong with direct mail?
•price on postage goes up often
•takes longer to get from one person to the next
•it is a waste of paper
•not only do you have to pay for the postage you
have to pay for stationary
What’s wrong with email?
•in your email you get a lot of spam
•if your are sending an important email and you
mess up one letter or number in the persons email
address then your email will not reach them and
you will not receive an email that it did not send
for a few hours