Winning shoppers with targeted offers
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In this presentation, we are going to concentrate on our award-winning 3rd party, OEM, and inventory listing site solution…named Lead2Show. Lead2Show takes leads that you purchase or receive from these providers and finds the highest intent to buy customers and uses the industries best data providers to drive these hand raising customers right into your showroom.
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Winning shoppers with targeted offers
- 1. Winning the Moment of Truth
- 2. HookLogic Introduction Our solutions focus on the ultimate value point in marketing: winning the moment of truth when a shopper crosses the line to becoming a buyer E-Commerce Media Point of sale advertising programs that enable brands to influence shopping decisions, while generating new revenue to retailers Lead and Purchase Incentives Targeted offers at key decision points designed to increase conversion rates
- 3. What does HookLogic do? HookLogic’s platform is designed to generate additional walk-in traffic that results in incremental sales, at an exceptional ROI. Prospects Touched by Prospects Who Visit Prospects Who All of Your Marketing Your Showroom Buy Before With HookLogic Incentive © 2012 HookLogic
- 4. We are not a Lead Provider, We are a Show Provider We drive the “highest intent to buy” customers from the following: • 3rd Party & OEM Leads • Traditional & Mobile Website • Trade Appraisal • Chat • BDC/Call Centers © 2012 HookLogic
- 5. 3rd Party, OEM, & Inventory Listing Site Solutions © 2012 HookLogic
- 6. Lead2Show Motivate action while lead is still hot and stand out from the crowd! © 2012 HookLogic
- 7. Lead2Show Geo-Target your competitor’s backyard with a $25 incentive. © 2012 HookLogic
- 8. Lead2Show Raise the incentive to customers that have to drive farther to reach your dealership. © 2012 HookLogic
- 9. Lead2Show Using HookLogic’s Polk Lead Intelligence incent the customers that have the highest intent to buy. © 2012 HookLogic
- 10. Lead2Show Incentivize your old leads and reanimate them with Dataium’s VisiCogn In-Market Lead Alert. © 2012 HookLogic
- 11. Lead2Show Integrating off-line call tracking data into our Lead2Show solution that enhances the chances of driving more customers to your dealership. © 2012 HookLogic
- 12. Lead2Show Pulling it all together to offer best-in-class execution. © 2012 HookLogic
- 13. Lead2Show Real-time passing of Leads allows for custom Offer targeting based upon multiple Lead variables (Model, Zip Code, Lead Score, VisiCogn, etc.) Historic Performance Results: Before Lead2Show 500 Internet Leads a month 7-8% Closing Ratio Cost per Incremental Sale: $350-$450 After Lead2Show 500 Internet Leads a Month 10-15% Closing Ratio (over 50% increase) Up to 45% “Show” rate Cost per Incremental Sale: $180-$200 © 2012 HookLogic
- 14. Features of Lead2Show What makes AutoHook different: • Target based on your customer’s geographic region. • Target based on Polk Lead Intelligence and Registration Data • Reanimate old leads based on Dataium online activity • Reanimate old leads based on CallSource offline call activity © 2012 HookLogic
- 15. Coupon Redemption and Fulfillment Process Customer visits Dealership and Sales Manager, ILM, or receptionist Customer Receives Gift Card by Mail in 2 presents Coupon to Sales Manager Redeems Coupon using HookLogic’s 30- weeks or instantly with e-code second Redemption Tool • HookLogic’s web-based tool allows for easy Coupon Redemption in 30-seconds • HookLogic manages the entire Gift Fulfillment and Shipping process • Dealer only pays for Customers who actually visit Dealerships © 2012 HookLogic
- 16. Coupon Redemption and Fulfillment Process First in the automotive industry to offer Apple Passbook integration. © 2012 HookLogic
- 17. HookLogic incentives network & fulfillment Eliminate issues with gift cards at dealerships • No gift cards onsite - HookLogic delivers incentives when codes are validated • Eliminate logistical nightmares, waste and shrinkage Choose incentives that meet your needs • 100’s of gift card brands in multiple increments • Match incentives to customer targets Incentive fulfillment made easy • You select the offers and HookLogic handles the rest • Focus on marketing ideas, not the fulfillment process © 2012 HookLogic
- 18. Analytics that prove positive ROI Measure Key Metrics • Number of walk-ins by offer, dealership or marketing channel • Percentage of prospects with a code that visit the dealership and take an action • Lead to show • Show to close • Integrate with sales data to analyze cost per sale Optimize Incentive Campaigns • Test multiple offers across a variety of channels • Optimize campaign and offers to maximize ROI • Easily change offers on the fly / as needed Enterprise Reporting Included • Automated reporting • Customized reports available • Real-time reporting accessible 24/7 Web based reporting 24/7 © 2012 HookLogic
- 19. Differentiate and Win • How does my dealership win the moment of truth? • How can you stand out and secure more sales? Hi, thanks Hi, thanks for for visiting! visiting! Hi, thanks for visiting! © 2012 HookLogic
- 20. Winning OUR Moment of Truth Here’s what our clients are saying… “This has convinced “We have discovered that not only is the HookLogic the biggest skeptics, technology an important part of our website strategy, but and proved that is also very effective in our Event Marketing Campaigns, Microsite Campaigns and Permission Based targeted incentives Marketing. We use it to attract clients to our showrooms work.” and to anchor appointments … perhaps, one of the best things we have done in a long line of eBusiness – Daniel Boismier, Internet Director, The Suburban Collection strategies over the past few years!” Honored as a finalist in: –Shaun Kniffin, Director of Internet Sales and eBusiness Development Germain Motor Company As seen in: © 2012 HookLogic
Editor's Notes
- The HookLogic suite of solutions help dealers, OEMs, and listing sites win the moment of truth…..when a shopper is looking to make a decision on what car to buy and where to buy it from.
- HookLogic focuses on 2 elements of dealership marketing; e-commerce media… or digital and dynamic inventory display ads on listing sites like Cars.com and Autotrader.com ….and Lead and website conversion tools that are designed to drive the highest intent to buy customers into your showroom when they are at their moment of truth…..when they are making a decision where they are going to buy their next car.
- So what does HookLogic do? Think about your website and how many visitors you get each month. More importantly, how many visitors don’t convert, especially visitors in your competitors backyard. Or leads that are submitted to you and also your competitor dealerships. HookLogic generates more walk in traffic from those opportunities and gives you a competitive advantage in the market place and our solutions have been tested in the dealerships for over 5 years. In fact, AutoHook was built by car guys for their own dealership group before it was ever offered out to the public.
- As I mentioned earlier, we drive the highest intent buyer straight to your dealership and we can do this with your 3rd party and OEM leads, traditional and mobile websites, your online trade appraisal tool, integration with your online chat, and BDC and Call Centers.
- As a dealer, you receive leads from all around your dealership. You have probably never looked at your leads within a map view like this but this is what it looks like. Our solution, Lead2Show, allows our successful dealers to go after specific groups of high closing leads, using geo targeting and “big data” that drives a higher show rate into the dealership and a higher close rate on your exisitng leads.
- When leads come into your CRM system, you will continue to follow up as you do today but Lead2Show is automated with specific filters and execution orders in the background. Your first order might be to target your competitors backyard. Have you ever looked at your mark share report and noticed that you get a bunch of leads in your competitors market area but those customers don’t buy from you. L2S will help change the behavior of those customers, giving them a reason to drive past your competitor and give you and your sales team an opportunity.
- You may notice that a competitor that is farther from you is still taking share from your dealership. L2S will target those leads differently, raising the stakes for the customer, and drive them into your dealership. Some of our most successful dealers see their closing rates triple with geo-targeted messages and incentives.
- Lead2Show also uses the industry’s best “Big Data” to drive more customers your way. HookLogic’s integration of Polk Lead Intelligence allows our dealers to quickly identify the leads that are lower in the funnel. When the lead comes into the dealership’s CRM, Lead2Show immediately matches the lead against over 100 data points including past registration data, lifestyle information, and credit worthiness. Customers who score high are sent a time sensitive email with an incentive to pick your dealership. Does this really work? In a recent case study with over 170 dealerships, incentivizing a high scoring lead resulted in an overall closing ratio of 47%. When the high scoring lead wasn’t incentivized, the buy rate was only 28%. These high intenders are buyers. Now you just need to make sure that they buy from you instead of the competition.
- Adding another “Big Data” provider…..Lead2Show infuses Dataium’s Viscogn In-Market Lead Alert. This allows our dealers to match up each lead and watch those customers if they show specific online behavior post lead submission. Make no mistake, this is not re-targeting based on predictive guessing that others may talk about. This matches up a customer that has submitted a lead to YOUR dealership and, even if it is 3 weeks after, allows you to know if this customer is searching for a vehicle on your site or on other sites like Cars.com, OEM sites, or even other dealership sites. HookLogic uses this match to automatically deliver a time sensitive incentive via email to drive that customer into your dealership at a point when that customer has come back into market and alerts you when it happens. HookLogic literally reanimates your old leads and provides a differentiating message to the customer at the right time. No one does anything like this, except for Lead2Show.
- But we don’t stop there. Lead2Show integrates off-line call tracking data from CallSource. Each time a call comes in, Lead2Show matches that call information against your internet leads, even if it is weeks or months after the lead was submitted. A customer call is the hottest lead and no matter if the call is handled well or poorly by the salesperson, Lead2Show has you covered, alerting you of the match and sending a time sensitive incentive via email to the customer. Lead2Show reanimates the lead when that customer is showing buying tendencies. No one uses offline call tracking data to execute like HookLogic and CallSource.
- HookLogic pulled together the best BIG DATA providers in the auto industry and built the best execution engine to drive more leads into your showroom. When our dealers utilize geo-targeting and Polk Lead Intelligence to instantly identify the best leads and then layer in Dataium and CallSource data to reanimate their leads, they see huge increases in how many customers visit the dealership. In some cases as many as an additional 25 shows and closing ratios as high as 28%. One successful dealer has sold an additional 20 cars a month for the past 3 months on Lead2Show.
- And those results are not foreign to our dealers. When you target the right leads that are down funnel and execute better than your competition, great things happen. Lead2Show supercharges your existing 3rd party, OEM, and listing site leads and drives more customers into your showroom, in most cases, over a 50% increase, a higher closing ratio, which pushes your market share higher and your cost per sale is lowered.
- And here is a reminder what makes AutoHook’s Lead2Show different:Your dealership cantarget based on your customer’s geographic region. You will also be able to target based on Polk Lead Intelligence and Registration Data.We will reanimate old leads based on Dataium online activity and match up and Reanimate old leads based on CallSource offline call activity.
- And when AutoHook drives more customers into your showroom, we WONT ask you to change your process. When a customer walks in with our unique 8 digit redemption code, your team can utilize either our web-based redemption tool or mobile apps for iPhone, iPad, or Droid. It takes less than 30 seconds for your salesperson, manager, or receptionist to scan the bar code to handle the redemption process and HookLogic handles the rest. Whether you want your customer to enjoy instant fulfillment or a mailed incentive, our team will be able to point you in the right direction. With over 150,000 redemption transactions that totals over 9M in delivery, HookLogic clearly is the industry leader.
- And HookLogic has another first in industry announcement. We are the very first in the auto industry to offer Apple Passbook integration and a convenience for your customers who use an iPhone.
- And HookLogic manages our own incentive network with hundreds of brands in multiple increments. More importantly, we know what incentive works at what dealership in which part of the country. We have over 5 years of experience with our solutions in the dealership. As an example, we know that our Mercedes Benz dealerships have the highest rate of success with Wal-Mart gift cards, not Macys or Starbucks. With over 150,000 redemptions and over 9M in gift card execution, HookLogic is the subject matter expert in the automotive industry. No one else evens comes close.
- HookLogic has over 40 developers on staff and doesn’t outsource their technology. This lends to having the best reporting, driven by their dealer advisory board, to showcase each dealer’s success story, including cost per lead, usually under $5 a lead, cost per show, typically under $50 per showroom visitor, and a cost per sale under $100 per car. Some of our most successful dealers have a cost per sale as low as $70 per car.
- With everything templated with email responses these daysand every dealership using similar CRM systems, how can you differentiate your dealership from your competitors? By leveraging Big Data, including your own, and executing better than your competitors with AutoHook’s suite of Products
- So how you are currently winning your moment of truth with your customers? We win our moment of truth for our dealers every single day with increased performance. It’s easy. They are the ones who are selling more cars. Now its time for you to join them. Just go to www.lead2show.com/mobile on your mobile device to contact us. We will even reward you for your time. HookLogic, winning the moment of truth.