Social Media And Disaster Response Dmc Story

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Personal story of Diane McClure and the Santa Barbara fires as told to the CA MRC Workshop in Sacramento, Ca 2010.

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Social Media And Disaster Response Dmc Story

  1. 1. Social Media in Disaster Preparedness & Response<br />Diane McClure, D.V.M., Ph.D.<br />CAVMRC & CVMA Disaster Committee Chair<br />Santa Barbara MRC<br />Western U College of Veterinary Medicine<br />
  2. 2. Diane E. McClure, DVM, PhD, DACLAM<br />ARCVetServices.com<br />
  3. 3. Gap Fire July 2nd 10:00 am<br />
  4. 4. Gap Fire July 2nd 6:30 pm<br />Gap Fire July 2nd 6:30 pm<br />
  5. 5. Gap Fire July 2nd 8:01 pm<br />
  6. 6. Gap Fire July 2nd 9:00 pm<br />
  7. 7. 1400 Fires Burning July 1st<br />
  8. 8. Gap Fire July 10th<br />
  9. 9.
  10. 10. Tea Fire November 2008<br />horizon.westmont.edu <br />liveassetinsurance.com <br />realtown.com <br />
  11. 11.
  12. 12. Jesusita May 2009<br />
  13. 13. Jesusita – Mother’s Day<br />
  14. 14. LA Station Fire<br />Lions, and tigers and bears?<br />
  15. 15. Why Social Media?<br />Connect<br />Communicate<br />Community<br />Purpose<br />
  16. 16. Word of Mouth<br />
  17. 17. Implementation Plans<br />AARP – Getting Social in 90 Days<br />
  18. 18. Creating a group<br />
  19. 19. Since groups look similar to Facebook Pages, what’s the difference between them?<br />Groups and Pages serve different purposes on Facebook. Groups are meant to foster group discussion around a particular topic area while Pages allow entities such as public figures and organizations to broadcast information to their fans. Only the authorized representative of the entity can run a Page.<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. Frustrated?<br />
  26. 26. Human Animal-Bond<br />
  27. 27. Human Animal-Bond – Service Animals or Therapy Animals<br />

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