[This Talk]• Be Different, Take
Risk!!!• Stand 4 SOMEthing. (or u stand 4 NOthing.)• Tap Into Humanity: Fear, SEX, Power, etc.• Be a Hero, or a Villain. (just don’t fucking BORE me.)• Pictures, Text, Music: they all say 1000 words.• When It Works, Double Down.• Be Yourself… Only More SoKISS: Keep It Simple, Stupid.
[Dave McClure]2001-2012:• Startup Investor: 500
Startups, Founders Fund• Tech Marketing: PayPal, Simply Hired, Mint.com• Advisor, Investor: 300+ Startups• Conferences: Warm Gun, Lean Startup, SMASH• Stanford Lecturer: Facebook, Startup Metrics80’s & 90’s:• Entrepreneur: Founder/CEO Aslan Computing (acq.)• Developer: Windows Apps / SQL DB Admin• User Groups: E-Commerce, Internet, Client-Server• Engineer: Johns Hopkins ‘88, BS Eng / Applied Math
Be Different.• Take Risk Early.
U Have Nothing 2 Lose.• Playing it Safe = Death.• Pissing People Off is OK. (in fact, #WINNING)• U Can’t Build Brand around INDIFFERENCE.• Love *or* Hate are Ok. Both are Good Signal.
When It Works, Double Down.•
If someone loves u, it’s working.• If someone hates u, it’s working.• Once u get signal, try iteration, repetition.• Once u get repetition, try variation.• Good artists COPY; great artists STEAL (from themSELVES!)
Always Be Your [SUPER] Self•
Start from the Heart.• Be Yourself. Be Authentic. Be Comfortable.• But: the MOST AWESOME, PASSIONATE u.• Find a feeling or emotion u can sustain• [sometimes even weakness can be ok]