SlideShare a Scribd company logo
1 of 55
Download to read offline
Numbers not Napkins:  Simple Startup Metrics  & Business Models  SDForum Business Intelligence SIG Palo Alto, January 2009 Dave McClure, Founders Fund http://www.foundersfund.com/   http://500hats.typepad.com/ http://slideshare.net/dmc500hats/
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Startup Metrics Religion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be Bold.  Be Humble. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0: What’s So Special? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Just Gimme the GOOD Metrics. Users, Pages, Clicks, Emails, $$$...? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the  good  stuff.
Types of Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passion  vs.  Precision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
Startup Metrics for Pirates ,[object Object],[object Object],[object Object],[object Object],[object Object],AARRR !
3 Key Metrics Frameworks: biz model, conversion dashboard, mktg channels ,[object Object],[object Object],[object Object],[object Object]
Q: What’s My Business Model? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role: Founder/CEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 1-Page Business Model (Users + Conversions + Priorities) ,[object Object],[object Object],[object Object],[object Object],[object Object]
TeachStreet Metrics v1: Eye Chart Madness
TeachStreet Metrics v2:  Customer Types + Conversion Priorities
TeachStreet 1-Page Business Model: Teachers & Students Teachers Students Activation ,[object Object],[object Object],[object Object],[object Object],Retention ,[object Object],[object Object],Referral ,[object Object],[object Object]
Role: Product / Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example Conversion Dashboard (note: *not* actuals… your mileage may vary) Stage Conversion Status Conv.  % Est. Value (*not* cost) Acquisition Visitors -> Site/Widget/Landing Page (2+ pages, 10+ sec, 1+ clicks = don’t abandon) 60% $.05 Activation “ Happy” 1 st  Visit; Usage/Signup (clicks/time/pages, email/profile reg, feature usage) 15% $.25 Retention Users Come Back; Multiple Visits (1-3x visits/mo; email/feed open rate / CTR) 5% $1 Referral Users Refer Others (cust sat >=8; viral K factor > 1; ) 1% $5 Revenue Users Pay / Generate $$$ (first txn, break-even, target profitability) 2% $10
TeachStreet: Teacher “Claim Rate”  ( Seattle ,  Portland )
TeachStreet: 45-day Claim Rates ( Seattle ,  Portland )
Design, Optimize for  Conversion
Role: Marketing / Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example Marketing Channels disclaimer: estimates of vol, cost/user, time & effort are subjective – actual costs are dependent on your specific business
M AARRR keting Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Step at a Time. ,[object Object],[object Object],[object Object],“ You probably can’t save your  Ass  and your  Face  at the same time…  choose carefully .”  – DMC
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Links & Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix
Startup Metrics Activation
Website.com ,[object Object],[object Object],[object Object],[object Object],[object Object],do LOTS of  landing  page  &  A/B tests  –  make lots of dumb  guesses &  iterate FAST Activation SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
Activation What do users do on their first visit? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activation What do users do on their first visit? ,[object Object],[object Object],[object Object],[object Object]
Activation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics Retention
Website.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retention SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retention How do users come back? How often?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retention How do users come back? How often?
Retention How do users come back? How often? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics Acquisition
Website.com ,[object Object],[object Object],[object Object],[object Object],Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
Acquisition Where are users coming from? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acquisition Keyword Vocabulary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acquisition Where are users coming from? ,[object Object],[object Object],[object Object],[object Object],Example
Acquisition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics Referral
Website.com Focus on driving referrals * after * users have a “ happy ” experience; avg score >=  8 out of 10 Referral Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
Referral How do users refer others? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Referral Viral Growth Factor ,[object Object],[object Object],[object Object],[object Object],A viral growth factor > 1 means an exponential organic user acquisition.
Referral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics Revenue
Website.com Revenue This is the part *you*  still have to figure out…  (we  don’t know jack  about your business) R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
Revenue How do you make money? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

SAMPLE SIZE – The indispensable A/B test calculation that you’re not making
SAMPLE SIZE – The indispensable A/B test calculation that you’re not makingSAMPLE SIZE – The indispensable A/B test calculation that you’re not making
SAMPLE SIZE – The indispensable A/B test calculation that you’re not makingZack Notes
 
Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)Dave McClure
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking TacticsJon Yongfook
 
Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)Dave McClure
 
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Dealmaker Media
 
Startup Metrics for Pirates
Startup Metrics for PiratesStartup Metrics for Pirates
Startup Metrics for PiratesDave McClure
 
Basics of AB testing in online products
Basics of AB testing in online productsBasics of AB testing in online products
Basics of AB testing in online productsAshish Dua
 
From Zero to a Million Users - Dropbox and Xobni lessons learned
From Zero to a Million Users - Dropbox and Xobni lessons learnedFrom Zero to a Million Users - Dropbox and Xobni lessons learned
From Zero to a Million Users - Dropbox and Xobni lessons learnedAdam Smith
 
Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)Dave McClure
 
A/B Testing with Yammer's Product Manager
A/B Testing with Yammer's Product ManagerA/B Testing with Yammer's Product Manager
A/B Testing with Yammer's Product ManagerProduct School
 
Talks@Coursera - A/B Testing @ Internet Scale
Talks@Coursera - A/B Testing @ Internet ScaleTalks@Coursera - A/B Testing @ Internet Scale
Talks@Coursera - A/B Testing @ Internet Scalecourseratalks
 
Startup Metrics (Ignite Velocity)
Startup Metrics (Ignite Velocity)Startup Metrics (Ignite Velocity)
Startup Metrics (Ignite Velocity)Dave McClure
 
10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup Ecosystems10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup EcosystemsDave McClure
 
Growth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about processGrowth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about processRuben Hamilius
 
The Art & Science of Growth Hacking
The Art & Science of Growth HackingThe Art & Science of Growth Hacking
The Art & Science of Growth HackingDavid Skok
 
Startup Metrics for Pirates (SeedCamp, Sept 2009)
Startup Metrics for Pirates (SeedCamp, Sept 2009)Startup Metrics for Pirates (SeedCamp, Sept 2009)
Startup Metrics for Pirates (SeedCamp, Sept 2009)Dave McClure
 
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Asia
 
10 Metrics Every SaaS PM Should Use by fmr Facebook Product Leader
10 Metrics Every SaaS PM Should Use by fmr Facebook Product Leader10 Metrics Every SaaS PM Should Use by fmr Facebook Product Leader
10 Metrics Every SaaS PM Should Use by fmr Facebook Product LeaderProduct School
 
Pirate metrics AARRR-Profit and key metrics to track
Pirate metrics AARRR-Profit and key metrics to trackPirate metrics AARRR-Profit and key metrics to track
Pirate metrics AARRR-Profit and key metrics to trackPol Valls Soler
 
Ultimate Guide to Funnel Optimization
Ultimate Guide to Funnel OptimizationUltimate Guide to Funnel Optimization
Ultimate Guide to Funnel OptimizationSean Johnson
 

What's hot (20)

SAMPLE SIZE – The indispensable A/B test calculation that you’re not making
SAMPLE SIZE – The indispensable A/B test calculation that you’re not makingSAMPLE SIZE – The indispensable A/B test calculation that you’re not making
SAMPLE SIZE – The indispensable A/B test calculation that you’re not making
 
Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)Startup Metrics 4 Pirates (Brazil, April 2011)
Startup Metrics 4 Pirates (Brazil, April 2011)
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics
 
Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)Startup Metrics 4 Pirates (July 2011)
Startup Metrics 4 Pirates (July 2011)
 
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
 
Startup Metrics for Pirates
Startup Metrics for PiratesStartup Metrics for Pirates
Startup Metrics for Pirates
 
Basics of AB testing in online products
Basics of AB testing in online productsBasics of AB testing in online products
Basics of AB testing in online products
 
From Zero to a Million Users - Dropbox and Xobni lessons learned
From Zero to a Million Users - Dropbox and Xobni lessons learnedFrom Zero to a Million Users - Dropbox and Xobni lessons learned
From Zero to a Million Users - Dropbox and Xobni lessons learned
 
Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)
 
A/B Testing with Yammer's Product Manager
A/B Testing with Yammer's Product ManagerA/B Testing with Yammer's Product Manager
A/B Testing with Yammer's Product Manager
 
Talks@Coursera - A/B Testing @ Internet Scale
Talks@Coursera - A/B Testing @ Internet ScaleTalks@Coursera - A/B Testing @ Internet Scale
Talks@Coursera - A/B Testing @ Internet Scale
 
Startup Metrics (Ignite Velocity)
Startup Metrics (Ignite Velocity)Startup Metrics (Ignite Velocity)
Startup Metrics (Ignite Velocity)
 
10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup Ecosystems10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup Ecosystems
 
Growth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about processGrowth Hacking / Marketing 101: It's about process
Growth Hacking / Marketing 101: It's about process
 
The Art & Science of Growth Hacking
The Art & Science of Growth HackingThe Art & Science of Growth Hacking
The Art & Science of Growth Hacking
 
Startup Metrics for Pirates (SeedCamp, Sept 2009)
Startup Metrics for Pirates (SeedCamp, Sept 2009)Startup Metrics for Pirates (SeedCamp, Sept 2009)
Startup Metrics for Pirates (SeedCamp, Sept 2009)
 
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
 
10 Metrics Every SaaS PM Should Use by fmr Facebook Product Leader
10 Metrics Every SaaS PM Should Use by fmr Facebook Product Leader10 Metrics Every SaaS PM Should Use by fmr Facebook Product Leader
10 Metrics Every SaaS PM Should Use by fmr Facebook Product Leader
 
Pirate metrics AARRR-Profit and key metrics to track
Pirate metrics AARRR-Profit and key metrics to trackPirate metrics AARRR-Profit and key metrics to track
Pirate metrics AARRR-Profit and key metrics to track
 
Ultimate Guide to Funnel Optimization
Ultimate Guide to Funnel OptimizationUltimate Guide to Funnel Optimization
Ultimate Guide to Funnel Optimization
 

Viewers also liked

Metrics that every startup should know
Metrics that every startup should knowMetrics that every startup should know
Metrics that every startup should knowAlexey Orap
 
Erp competence book_20141017
Erp competence book_20141017Erp competence book_20141017
Erp competence book_20141017Filipe Felix
 
Aihu structured solutions presentation 0214
Aihu structured solutions presentation 0214Aihu structured solutions presentation 0214
Aihu structured solutions presentation 0214Tang Long Consulting
 
Carta fedegan 131
Carta fedegan 131Carta fedegan 131
Carta fedegan 131Fedegan
 
Phingified ci and deployment strategies ipc 2012
Phingified ci and deployment strategies ipc 2012Phingified ci and deployment strategies ipc 2012
Phingified ci and deployment strategies ipc 2012TEQneers GmbH & Co. KG
 
Carmen Ramos Corrales_Actividad3_curso.doc”
Carmen  Ramos  Corrales_Actividad3_curso.doc”Carmen  Ramos  Corrales_Actividad3_curso.doc”
Carmen Ramos Corrales_Actividad3_curso.doc”Krmen Crc
 
Social Media Bootcamp by Wendy Maynard
Social Media Bootcamp by Wendy MaynardSocial Media Bootcamp by Wendy Maynard
Social Media Bootcamp by Wendy MaynardWendy Maynard
 
La confiance des Français dans le numérique - Baromètre ACSEL / CDC
La confiance des Français dans le numérique - Baromètre ACSEL / CDCLa confiance des Français dans le numérique - Baromètre ACSEL / CDC
La confiance des Français dans le numérique - Baromètre ACSEL / CDCLuc Mandret
 
Proyecto Academia Supera-T
Proyecto Academia Supera-TProyecto Academia Supera-T
Proyecto Academia Supera-TMaria Belen Pm
 
Installation and Setup of Lotus Sametime 8.5 ”From Zero to Hero” in Just Two ...
Installation and Setup of Lotus Sametime 8.5 ”From Zero to Hero” in Just Two ...Installation and Setup of Lotus Sametime 8.5 ”From Zero to Hero” in Just Two ...
Installation and Setup of Lotus Sametime 8.5 ”From Zero to Hero” in Just Two ...jackdowning
 
Cum pierd timpul angajatii tai
Cum pierd timpul angajatii taiCum pierd timpul angajatii tai
Cum pierd timpul angajatii taiRadu Popa
 
Presentacion villalba sostenible
Presentacion villalba sosteniblePresentacion villalba sostenible
Presentacion villalba sostenibleFernandoArribas
 
Instructivo para la presentacion de informe final del proyecto
Instructivo para la presentacion de informe final del proyectoInstructivo para la presentacion de informe final del proyecto
Instructivo para la presentacion de informe final del proyectokattybe
 
Papel actual del fonoaudiologo en educacion y familia
Papel actual del fonoaudiologo en educacion y familiaPapel actual del fonoaudiologo en educacion y familia
Papel actual del fonoaudiologo en educacion y familiaNestor Pardo
 
Guia de trabajos practicos
Guia de trabajos practicosGuia de trabajos practicos
Guia de trabajos practicosruthemartina
 
Revista
RevistaRevista
Revistaampa
 

Viewers also liked (20)

Metrics that every startup should know
Metrics that every startup should knowMetrics that every startup should know
Metrics that every startup should know
 
Erp competence book_20141017
Erp competence book_20141017Erp competence book_20141017
Erp competence book_20141017
 
VENTA DE CABINA DE AUDIOMETRIA
VENTA DE CABINA DE AUDIOMETRIAVENTA DE CABINA DE AUDIOMETRIA
VENTA DE CABINA DE AUDIOMETRIA
 
Aihu structured solutions presentation 0214
Aihu structured solutions presentation 0214Aihu structured solutions presentation 0214
Aihu structured solutions presentation 0214
 
Carta fedegan 131
Carta fedegan 131Carta fedegan 131
Carta fedegan 131
 
Phingified ci and deployment strategies ipc 2012
Phingified ci and deployment strategies ipc 2012Phingified ci and deployment strategies ipc 2012
Phingified ci and deployment strategies ipc 2012
 
ngo profile12
ngo profile12ngo profile12
ngo profile12
 
Carmen Ramos Corrales_Actividad3_curso.doc”
Carmen  Ramos  Corrales_Actividad3_curso.doc”Carmen  Ramos  Corrales_Actividad3_curso.doc”
Carmen Ramos Corrales_Actividad3_curso.doc”
 
Social Media Bootcamp by Wendy Maynard
Social Media Bootcamp by Wendy MaynardSocial Media Bootcamp by Wendy Maynard
Social Media Bootcamp by Wendy Maynard
 
BCI & Plan B DR best practice presentation 110914
BCI &  Plan B DR best practice presentation 110914BCI &  Plan B DR best practice presentation 110914
BCI & Plan B DR best practice presentation 110914
 
La confiance des Français dans le numérique - Baromètre ACSEL / CDC
La confiance des Français dans le numérique - Baromètre ACSEL / CDCLa confiance des Français dans le numérique - Baromètre ACSEL / CDC
La confiance des Français dans le numérique - Baromètre ACSEL / CDC
 
Proyecto Academia Supera-T
Proyecto Academia Supera-TProyecto Academia Supera-T
Proyecto Academia Supera-T
 
Installation and Setup of Lotus Sametime 8.5 ”From Zero to Hero” in Just Two ...
Installation and Setup of Lotus Sametime 8.5 ”From Zero to Hero” in Just Two ...Installation and Setup of Lotus Sametime 8.5 ”From Zero to Hero” in Just Two ...
Installation and Setup of Lotus Sametime 8.5 ”From Zero to Hero” in Just Two ...
 
Cum pierd timpul angajatii tai
Cum pierd timpul angajatii taiCum pierd timpul angajatii tai
Cum pierd timpul angajatii tai
 
Process Model Canvas - The Next Step
Process Model Canvas - The Next StepProcess Model Canvas - The Next Step
Process Model Canvas - The Next Step
 
Presentacion villalba sostenible
Presentacion villalba sosteniblePresentacion villalba sostenible
Presentacion villalba sostenible
 
Instructivo para la presentacion de informe final del proyecto
Instructivo para la presentacion de informe final del proyectoInstructivo para la presentacion de informe final del proyecto
Instructivo para la presentacion de informe final del proyecto
 
Papel actual del fonoaudiologo en educacion y familia
Papel actual del fonoaudiologo en educacion y familiaPapel actual del fonoaudiologo en educacion y familia
Papel actual del fonoaudiologo en educacion y familia
 
Guia de trabajos practicos
Guia de trabajos practicosGuia de trabajos practicos
Guia de trabajos practicos
 
Revista
RevistaRevista
Revista
 

Similar to Numbers not Napkins: Simple Startup Metrics

Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Dave McClure
 
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Dave McClure
 
Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Dave McClure
 
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Dave McClure
 
Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Dave McClure
 
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi  (Web 2.0 Expo, April 2009)How to be a Web 2.0 Metrics Jedi  (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)Dan Olsen
 
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Dave McClure
 
Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)Dave McClure
 
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Dave McClure
 
Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Dave McClure
 
Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Dave McClure
 
Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Dave McClure
 
Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Dave McClure
 
Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)Dave McClure
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Dave McClure
 
DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)Dave McClure
 
Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)Dave McClure
 
Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Dave McClure
 
Startup Metrics 4 Pirates 2.0 (March 2011, SXSW)
Startup Metrics 4 Pirates 2.0 (March 2011, SXSW)Startup Metrics 4 Pirates 2.0 (March 2011, SXSW)
Startup Metrics 4 Pirates 2.0 (March 2011, SXSW)Dave McClure
 
Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)Dave McClure
 

Similar to Numbers not Napkins: Simple Startup Metrics (20)

Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)Startup Metrics for Pirates (March 2009)
Startup Metrics for Pirates (March 2009)
 
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
 
Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)
 
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
 
Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)Startupmetrics 4 Pirates (Haas April, 2010)
Startupmetrics 4 Pirates (Haas April, 2010)
 
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi  (Web 2.0 Expo, April 2009)How to be a Web 2.0 Metrics Jedi  (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
 
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)Startup Metrics for Pirates (Startonomics Beijing, June 2009)
Startup Metrics for Pirates (Startonomics Beijing, June 2009)
 
Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)Startup Metrics for Pirates (Twiistup, Jan 2010)
Startup Metrics for Pirates (Twiistup, Jan 2010)
 
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
Startup Metrics 4 Pirates (DogPatch Labs, Boston, March 2010)
 
Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)
 
Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)
 
Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)
 
Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)Startup Metrics 4 Pirates (July 2010)
Startup Metrics 4 Pirates (July 2010)
 
Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)
 
DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)DO Marketing (It's Not Evil)
DO Marketing (It's Not Evil)
 
Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)
 
Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)Startup Metrics for Pirates (Sept 2010, Vancouver)
Startup Metrics for Pirates (Sept 2010, Vancouver)
 
Startup Metrics 4 Pirates 2.0 (March 2011, SXSW)
Startup Metrics 4 Pirates 2.0 (March 2011, SXSW)Startup Metrics 4 Pirates 2.0 (March 2011, SXSW)
Startup Metrics 4 Pirates 2.0 (March 2011, SXSW)
 
Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)
 

More from Dave McClure

How to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio modelHow to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio modelDave McClure
 
The Helpful VC (June 2019)
The Helpful VC (June 2019)The Helpful VC (June 2019)
The Helpful VC (June 2019)Dave McClure
 
Skip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital SecondarySkip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital SecondaryDave McClure
 
Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona Dave McClure
 
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
 Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Bringing Silicon Valley to LatAm: Startup Ecosystems & InvestmentDave McClure
 
Building #500STRONG
Building #500STRONGBuilding #500STRONG
Building #500STRONGDave McClure
 
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith LordsTake a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith LordsDave McClure
 
Startup & VC Tech Trends
Startup & VC Tech Trends Startup & VC Tech Trends
Startup & VC Tech Trends Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsFarming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsDave McClure
 
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexFarming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexDave McClure
 
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsFarming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsDave McClure
 
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Dave McClure
 
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Dave McClure
 
500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...Dave McClure
 

More from Dave McClure (20)

How to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio modelHow to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio model
 
The Helpful VC (June 2019)
The Helpful VC (June 2019)The Helpful VC (June 2019)
The Helpful VC (June 2019)
 
Skip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital SecondarySkip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital Secondary
 
Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona
 
The Helpful VC
The Helpful VC The Helpful VC
The Helpful VC
 
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
 Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
 
Building #500STRONG
Building #500STRONGBuilding #500STRONG
Building #500STRONG
 
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith LordsTake a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
 
Startup & VC Tech Trends
Startup & VC Tech Trends Startup & VC Tech Trends
Startup & VC Tech Trends
 
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsFarming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
 
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexFarming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
 
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
 
Farming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsFarming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor Ecosystems
 
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
 
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
 
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
 
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
 
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
 
500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)
 
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...
Farming Unicorns: Building Startup & Investor Ecosystems in Emerging Markets ...
 

Recently uploaded

BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Recently uploaded (20)

BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

Numbers not Napkins: Simple Startup Metrics

  • 1. Numbers not Napkins: Simple Startup Metrics & Business Models SDForum Business Intelligence SIG Palo Alto, January 2009 Dave McClure, Founders Fund http://www.foundersfund.com/ http://500hats.typepad.com/ http://slideshare.net/dmc500hats/
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A CQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. TeachStreet Metrics v1: Eye Chart Madness
  • 16. TeachStreet Metrics v2: Customer Types + Conversion Priorities
  • 17.
  • 18.
  • 19. Example Conversion Dashboard (note: *not* actuals… your mileage may vary) Stage Conversion Status Conv. % Est. Value (*not* cost) Acquisition Visitors -> Site/Widget/Landing Page (2+ pages, 10+ sec, 1+ clicks = don’t abandon) 60% $.05 Activation “ Happy” 1 st Visit; Usage/Signup (clicks/time/pages, email/profile reg, feature usage) 15% $.25 Retention Users Come Back; Multiple Visits (1-3x visits/mo; email/feed open rate / CTR) 5% $1 Referral Users Refer Others (cust sat >=8; viral K factor > 1; ) 1% $5 Revenue Users Pay / Generate $$$ (first txn, break-even, target profitability) 2% $10
  • 20. TeachStreet: Teacher “Claim Rate” ( Seattle , Portland )
  • 21. TeachStreet: 45-day Claim Rates ( Seattle , Portland )
  • 22. Design, Optimize for Conversion
  • 23.
  • 24. Example Marketing Channels disclaimer: estimates of vol, cost/user, time & effort are subjective – actual costs are dependent on your specific business
  • 25.
  • 26.
  • 27.
  • 28.
  • 31.
  • 32.
  • 33.
  • 34.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 48. Website.com Focus on driving referrals * after * users have a “ happy ” experience; avg score >= 8 out of 10 Referral Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 49.
  • 50.
  • 51.
  • 53. Website.com Revenue This is the part *you* still have to figure out… (we don’t know jack about your business) R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce Acquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains Retention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 54.
  • 55.