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Social and Professional Facebook and Linkedin: Different use cases Search Contrast: search by name Contrast: search for “open source expert” Contrast: search for pictures Contrast: search for company connections Answers Contrast: answers application(s) vs. Linkedin Answers Messaging Contrast: messaging environments (brokerage vs. general sharing) Services + Jobs Simple misconception: any communications infrastructure can be used for anything. Where is there interesting overlap? Public profile presence Potential business applications upon the social graph

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