Consumer Web Platforms & Customer Acquisition

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A few overview slides for panel discussion i'll be moderating at TiECon 2009 on Consumer Web Platforms, Apps, & Customer Acquisition.

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  • Consumer Web Platforms & Customer Acquisition

    1. Evolution of Platforms + Successful Platform Monopolists • • IBM = Big Iron (1970s-1990s) Google = Search Act II (2000-curr.) • • Intel = Integrated Circuit (1980's-curr.) PayPal = Online Payments (2000-curr.) • • Microsoft = Desktop (1990's - mid 2000’s) Apple = iTunes + iPod (2003-curr.) • • Cisco = Network (1990's-curr.) YouTube = Online Video (2006-curr.) • • AOL = Email + Gated Internet (1992-2001) Friendster = Social Networks vI (2003-2005) • • Yahoo = Search Act I (1994-2000) LinkedIn = Prof. Social Networks (2003-curr.) • • Amazon = Books/New Goods (1995-curr.) MySpace = Social Networks v2 (2005-2007) • • eBay = Used Goods (1995-2004) Facebook = Social Networks v3 (2007-curr.) • • Craigslist = Classifieds (1998-curr.) Twitter = Social Networks v3.5 (2008-?)
    2. Social Platform Wars (circa late 2007 / early 2008) Missing: • Twitter • Apple/iPhone • Zynga/SGN/+ • Microsoft • Ning • MMORPGs • FriendFeed • (many others) • (intl players)
    3. Startup Metrics for Pirates: AARRR!

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