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Speed As  THE  Primary Business Strategy Mike Cassidy
Speed Brings Great Advantages <ul><li>Rapid product rollout/updates makes it extremely difficult for competitors to gain t...
Typical Start-up Timeline? June 3, 2009 Confidential and Proprietary Explore ideas 3 months? Raise money 3 months? Hire co...
Lightning Speed Start-up Timeline June 3, 2009 Confidential and Proprietary Explore ideas 2 wks Raise money 1 day  Hire co...
Example 1: Stylus Innovation <ul><li>Stylus Innovation: Computer telephony software </li></ul><ul><li>Entrenched competito...
Example 2: Direct Hit <ul><li>Direct Hit: Internet search engine </li></ul><ul><li>Entrenched competitors </li></ul><ul><u...
Example 3: Xfire <ul><li>Xfire: Instant messenger for PC videogamers </li></ul><ul><li>Entrenched competitors </li></ul><u...
Speeding Up All Parts of Startup <ul><li>Fundraising </li></ul><ul><li>Opening an office </li></ul><ul><li>Hiring </li></u...
<ul><li>Fundraising </li></ul>June 3, 2009 Confidential and Proprietary
Speed and Capital <ul><li>Stylus:  $1,500 initial capital; no VC </li></ul><ul><li>Direct Hit:  $1.3M (DFJ) – through laun...
Raising VC Money Quickly <ul><li>What are the best ways to raise VC money quickly? </li></ul>June 3, 2009 Confidential and...
Four Keys to Raising VC Money Quickly <ul><li>Raise when conditions in your favor  </li></ul><ul><ul><li>Direct Hit Series...
<ul><li>Opening an Office </li></ul>June 3, 2009 Confidential and Proprietary
Every Day, Every Hour, Every Minute Counts June 3, 2009 Confidential and Proprietary 4/21 8:15am pitch DFJ; 4:30pm get ter...
<ul><li>Hiring </li></ul>June 3, 2009 Confidential and Proprietary
Think Speed in Everything You Do  <ul><li>Experience level: </li></ul><ul><ul><li>Stylus : 4 sr. product managers (5+ year...
<ul><li>Getting New Employees Started </li></ul>June 3, 2009 Confidential and Proprietary
Speed Starts the First Day a New Hire Arrives <ul><li>What do YOU do when a new employee comes on board? </li></ul>June 3,...
Speed Starts the First Day a New Hire Arrives <ul><li>Before the first day </li></ul><ul><ul><li>Give her material to read...
<ul><li>Product Development </li></ul>June 3, 2009 Confidential and Proprietary
Which Is Faster? <ul><li>A. Incremental development.  Build 1 module/feature at a time and then launch.  Add features as y...
Journey of a Thousand Miles Begins with a Single Step <ul><li>Stylus Innovation </li></ul><ul><ul><li>Visual Voice 1.0 let...
<ul><li>Business Development </li></ul>June 3, 2009 Confidential and Proprietary
Biz Dev Deals – Fast or Never <ul><li>“ Probability of a deal ever closing declines by 10% each day it doesn’t close” </li...
<ul><li>Marketing/PR </li></ul>June 3, 2009 Confidential and Proprietary
Fastest Way To Get the Word Out? <ul><li>PR is faster than Marketing </li></ul><ul><li>Stylus </li></ul><ul><ul><li>No mar...
<ul><li>Changing Direction </li></ul>June 3, 2009 Confidential and Proprietary
If Something Is Broken, Fix It - Immediately <ul><li>Stylus Innovation </li></ul><ul><ul><li>Original name = “Dial-a-Fish”...
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If Something Is Broken, Fix It - Immediately Stylus Innovation Original name = “Dial-a-Fish” Changing the way Americans shop for groceries, with $1500 in capital Decision to change to Visual Voice took less than 2 weeks Once decided, 100% of company effort immediately shifted Xfire Original name = “Ultimate Arena” Play to win $$ Decision to change to Xfire took less than 2 weeks Once decided, majority of company effort immediately shifted June 3, 2009 Confidential and Proprietary

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