How is the company doing it?
Eldon breaks it out:
$225 million from brand ads
$50 million from ad deal with Microsoft
$10 million from virtual goods
$350 million from performance ads.
Google vs Twitter
New ways of searching
< Overall >
Social search or a social search engine is a type of web search that takes into account
the Social Graph of the person initiating the Search Query.
Social search takes many forms, ranging from simple shared bookmarks or tagging of
content with descriptive labels to more sophisticated approaches that combine human
intelligence with computer algorithms.
^ What's the Big Deal With Social Search?, SearchEngineWatch, Aug 15, 2006
^ Chi, Ed H. Information Seeking Can Be Social, Computer, vol. 42, no. 3, pp. 42-46, Mar.
^ A Taxonomy of Social Search Approaches, Delver company blog, Jul 31, 2008
^ Google’s Marissa Mayer: Social search is the future, VentureBeat, Jan 31, 2008
^ New Sites Make It Easier To Spy on Your Friends, Wall Street Journal, May 13. 2008
^ Social Search Guide: 40+ Social Search Engines, Mashable, Aug 27. 2007
^ Is This The Future Of Search?, TechCrunch, July 16, 2008
Just recently a start up company called
Sharetivity also enhances users search through
a social search mechanism.