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Tim rogers polk_aims dmadetroit_final

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Tim Rogers, President- Polk, presented at the 2011 dmaDetroit Advanced Integrated Marketing Symposium (AIMS) event on March 3. His presentation topics was “Connecting Digital and Traditional Marketing Techniques”

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Tim rogers polk_aims dmadetroit_final

  1. 1. “Connecting Digital & Traditional Marketing Techniques” Tim Rogers, President Polk© 2011 R. L. Polk & Co. All rights reserved. 1
  2. 2. Global Passenger Vehicle Sales Eastern Europe Up 43% Western Europe Down 1.5% North America Up 13% Asia Pacific Latin America Up 10% Up 15% © 2011 R. L. Polk & Co. All rights reserved. 2
  3. 3. Polk’s U.S. Passenger Vehicle Forecast In Millions 18.0 16.8 16.7 16.6 15.5 15.9 15.9 16.0 14.6 15.0 12.9 13.2 11.6 12.0 10.3 9.0 6.0 3.0 0.0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 © 2011 R. L. Polk & Co. All rights reserved. 3
  4. 4. U.S. Owner Loyalty Polk’s research on customer loyalty has shown that only 44% of us return to the same brand when buying or leasing a new vehicle. © 2011 R. L. Polk & Co. All rights reserved. 4
  5. 5. One-to-One Experience © 2011 R. L. Polk & Co. All rights reserved. 5
  6. 6. Digital Ecosystem © 2011 R. L. Polk & Co. All rights reserved. 6
  7. 7. Connected Car © 2011 R. L. Polk & Co. All rights reserved. 7
  8. 8. Equus + iPad = Engagement © 2011 R. L. Polk & Co. All rights reserved. 8
  9. 9. Service Reviews © 2011 R. L. Polk & Co. All rights reserved. 9
  10. 10. Sentiment © 2011 R. L. Polk & Co. All rights reserved. 10
  11. 11. Final Thoughts © 2011 R. L. Polk & Co. All rights reserved. 11

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