3. The world around is constantly changing
‘The most exciting breakthroughs of the 21st
century will not occur because of technology
but because of an expanding concept of what it
means to be human’
John Naisbitt
3
6. As the responsible person for the development
of civilization
The main task of modern society is sustainable
development, while maintaining the balance
between man and nature for future
generations
6
7. To understand the world we live in, you may need a special
combination
EQ
Emotional
THINK
GREEN
SQ
IQ Spiritual
Intellectual
EISQ
7
8. Health is not perceived as the absence of disease but as a
philosophy of life
Harmonious interaction of physical, mental and emotional health of a person
to stay in better shape with positive energy and low levels of stress
FEEL
GREEN
8
9. Ancient knowledge is relevant again among
the intelligent audience
WATCH YOUR
MIND AND
YOUR BODY…
• Alternative Medicine
• Meditation
• Yoga
• Psychology
• Esoterica
WATCH
• Religion
• ***
GREEN
9
10. The aspiration of the contact with the outside world is
growing every day
• Ecotourism
• Extreme tourism
• Extreme sports
• National non-Olympic sports
• Downshifting and traveliving
• ***
STAY
IN TOUCH
WITH
GREEN
10
11. Priority is given to natural and organic products
• Products and materials of natural origin
have become the basis of "healthy
lifestyle”
• Slow Food movement is growing fast
CONSUME
GREEN
11
12. Balance of consumption is the key to the welfare and
preservation of natural resources
In order to preserve youth, health and vitality in the long run, people strive
to balance consumption:
• Dietary
• Sleep duration
• Physical activity
• Work
• Environment
• Communication circle
• ***
KEEP
GREEN
BALANCE
12
13. Family is a base for the formation of man
as an individual
• Family is the necessary environment
for support, love and care.
• Healthy people create healthy
families and healthy relationship
RAISE
A GREEN
FAMILY
13
14. Networking business model is very popular
in the market of healthy lifestyle products
MAKE
GREEN
BUSINESS
NETWORK
14
15. Social engagement and social responsibility
are growing day by day
• Social media
• Flashmobs
• Voluntary social activities
• Educational projects, workshops
• Public charities funds
• ***
MAKE
AND
SHARE
THE GREEN
15
17. Manufacturers help consumers to become more ‘green’
Manufacturers heat up the interest in eco-products
and services by numerous green offers
CHOOSE
GREEN
17
18. New products are created at the junction of different
product categories
Producers combine the development of new
advanced technologies with new fields of
application, design, quality and care for the
environment:
• Bio TV set INNOVATE
GREEN
• Cream soap
• Patch for injection
• Shampoo medicine
• Youth activator
• Velomobiles
• Air ionizer
• ***
18
20. All brands talk to consumers about the care
of health and the environment...
No doubt about it – from producers of aroma oils and organic cosmetics to phone manufacturers
using bioplastic, car manufacturers arranging eco festivals and finally airlines and major
corporations, which are very concerned about the carbon balance and use of renewable energy –
all companies are taking significant green steps.
As Thomas Friedman, a New York Times editorialist states, ‘Green is ... the (growth) industry of
the 21st century.’
20
23. World is overstocked with healthy lifestyle products
Different manufacturers in various product
groups each day offer new organic food,
wellness programs and the concept of
welfare…
23
24. Everyone is talking about health and eco sustainability
Even in cases where the product is not
organic or doesn't contribute to the
preservation of the environment
24
25. Often the unique selling proposition is just a trick
Fashion for a healthy lifestyle pushes manufacturers
to look for new messages for products
?
25
26. New products require new understanding
It becomes increasingly difficult for consumers to perceive new and innovative products with
unique features and their combinations, because they require a new perception, knowledge
and they bring a new consumption experience
… if it's supposed to make life easier why
it’s getting more and more complicated?
26
27. Consumers do not have time to switch
to the new products
Frequently the quality and the benefits of new consumer goods are not strong enough
and can not compete as with stable consumption patterns as with the more new
products coming to replace them.
27
29. As a result, positioning becomes a battle
for recognition
Nothing new. Only what is relevant to the consumer is important.
The consumer chooses what is interesting to him.
29
31. Challenge: build your own territory
To be successful among green audience it is required:
• to create and promote your own new product category on an existing field, based on the
unique qualities of the product and their combination
• Raise your own loyal audience having necessary knowledge about the natural balance and
bioregulation and ready to accept new experiences
• Constantly improve the product, seek and explore new areas, forms of its use and integration
• Conduct an open dialogue with consumers in the media space and take into account
feedback
31
32. Key Green Values
• Balance • Enjoyment
• Naturalness • Well-being
• Harmony • Sustainability
• Health • Security
• Family • Support
• Love • Care
Innovations?
32
