Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Carrie Ferenec

454 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

Carrie Ferenec

  1. 1. “ Do It Yourself” Video for Conferences Video for Conferences PCMA Convening Leaders, 2012
  2. 2. Benefits of Online Video Viewers stay an average of 6 minutes on websites WITH video. They stay an average of 57 seconds on websites WITHOUT video. PCMA Convening Leaders, 2012
  3. 3. Using Video to Promote Attendance <ul><li>Soundbites with Show Organizers </li></ul><ul><li>Testimonials from Attendees </li></ul><ul><li>“ In their own words” </li></ul><ul><li>Attendee Generated </li></ul>IAEE Expo Expo 2011
  4. 4. “ Do It Yourself” PCMA Convening Leaders, 2012 Let’s Try...
  5. 5. <ul><li>Use your feet to zoom </li></ul><ul><li>Take one giant step closer to subject </li></ul><ul><li>Frame subject’s head and shoulders in shot </li></ul>PCMA Convening Leaders, 2012 Avoid Zooming
  6. 6. <ul><li>Splurge for a tripod </li></ul><ul><li>Set the camera on a stable surface </li></ul><ul><li>Use two hands with elbows “in” </li></ul><ul><li>Lean against a wall </li></ul>PCMA Convening Leaders, 2012 Steady the Camera
  7. 7. <ul><li>Cameras don’t have “selective hearing” </li></ul><ul><li>Avoid ambient noise </li></ul><ul><li>Get closer to your subject </li></ul><ul><li>Shoot with your back to the crowd </li></ul><ul><li>Be conversational </li></ul>PCMA Convening Leaders, 2012 Go to Your “Quiet Place”
  8. 8. <ul><li>Give specific reasons to attend </li></ul><ul><li>Soundbites are Subjective </li></ul><ul><li>Short, sweet and to the point </li></ul><ul><li>Identify person speaking </li></ul>PCMA Convening Leaders, 2012 Content is King
  9. 9. Posting On You Tube <ul><li>Create You Tube Channel </li></ul><ul><li>Transfer video to your computer </li></ul><ul><li>Add tags to help with SEO </li></ul><ul><li>Use You Tube URL for Twitter & Emails </li></ul>PCMA Convening Leaders, 2012
  10. 10. Don’t Forget Distribution <ul><li>Post on You Tube </li></ul><ul><li>Post to Facebook </li></ul><ul><li>Link on Twitter </li></ul><ul><li>Post on Website </li></ul><ul><li>Incorporate into Email </li></ul><ul><li>Use Within Blogs </li></ul>
  11. 11. Sample Email Blast
  12. 12. “ Do It Yourself” Video for Conferences Video for Conferences PCMA Convening Leaders, 2012

×