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Venture Launch by Antonio Fonduca

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How do you create and launch a new venture from scratch? What are the processes, structure, methodology and tools? This is your blueprint and roadmap to lunch your venture.

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Venture Launch by Antonio Fonduca

  1. 1. VENTURE LAUNCH FROM ZERO TO HERO BY ANTONIO FONDUCA
  2. 2. YOUR ROADMAP TO LAUNCH A NEW VENTURE FROM SCRATCH TABLE OF CONTENTS 1. Team Formation 2. Ideation & Production Solution Fit 3. Rapid Prototyping 4. Product Market Fit 5. Business Model Fit 6. Scale & Growth 7. Metrics 8. References
  3. 3. YOUR ROADMAP TO LAUNCH A NEW VENTURE FROM SCRATCH 1. TEAM FORMATION ▸ @CEO - Leadership ▸ @CMO - Customer Acquisition ▸ @CTO - Tech Development ▸ @CBO - Business Modeling ▸ @CDO - Design
  4. 4. YOUR ROADMAP TO LAUNCH A NEW VENTURE FROM SCRATCH 2. IDEATION & PRODUCT SOLUTION FIT ▸ Is there a clear concept that can be made? ▸ Is there a demand for the solution that will satisfy consumer needs? ▸ Who is the buyer? Same as the end user? ▸ Which resources do you have at your disposal? ▸ Which gaps do you have - what are you lacking? ▸ Which partnerships would be needed to fill the gaps?
  5. 5. IS YOUR SOLUTION CREATING CUSTOMER VALUE?
  6. 6. YOUR ROADMAP TO LAUNCH A NEW VENTURE FROM SCRATCH 3. RAPID PROTOTYPING ▸ Get out of the building & validate your assumptions with potential customers. ▸ Lean startup methodology: build, measure, learn, repeat. ▸ Analyze the feedback. Implement the changes and build the next Minimum Viable Product. ▸ Iterate and pivot as needed until a satisfiable value proposition has been built.
  7. 7. YOUR ROADMAP TO LAUNCH A NEW VENTURE FROM SCRATCH 4. PRODUCT MARKET FIT ▸ Is your product / value proposition complete? ▸ Can your product be competitive on the marketplace? ▸ Do you have a unique competitive advantage? ▸ Do you have the resources & capabilities to deliver the product to the marketplace and win? ▸ Do you have the partnerships required to deliver the product?
  8. 8. WHAT WILL YOU SELL (VALUE PROPOSITION) TO WHO (CUSTOMER SEGMENT) AND HOW (PARTNERS, DISTRIBUTION & MARKETING CHANNELS)?
  9. 9. YOUR ROADMAP TO LAUNCH A NEW VENTURE FROM SCRATCH 5. BUSINESS MODEL FIT ▸ What business model have you chosen? ▸ Does launching of the product make strategic sense? ▸ Will the product likely be profitable at an acceptable risk? ▸ What is the profitability potential? ▸ What are the forecasted costs and resource allocations? ▸ Is it worth it? Are the risks acceptable vis-a-vis the potential upside?
  10. 10. YOUR ROADMAP TO LAUNCH A NEW VENTURE FROM SCRATCH 6. SCALE & GROWTH ▸ Does launching & scaling the product make strategic sense? ▸ Have all your assumptions been validated? ▸ Has Business Model fit been confirmed? ▸ Recruiting, innovation culture and HR best practices ▸ Tribes, squads, chapters & guilds
  11. 11. THINK IT BUILD IT SHIP IT TWEAK IT
  12. 12. YOUR ROADMAP TO LAUNCH A NEW VENTURE FROM SCRATCH 7. METRICS ▸ Budget & Financials ▸ Resource allocation ▸ Funding ▸ Burn rate ▸ Return on Investment
  13. 13. YOUR ROADMAP TO LAUNCH A NEW VENTURE FROM SCRATCH 8. REFERENCES ‣ Sinek, Simon - Start with Why ‣ Fonduca, Antonio - To Disrupt or not ‣ Blank, Steve - Customer Development ‣ Ries, Eric - The Lean Startup ‣ Christensen, Clayton - Jobs to be done ‣ Hoffman, Reid - Blitzscaling ‣ Kniberg, Henrik - Scaling Agile at Spotify

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