The Pitfalls of Globalization  By Deirdre Hall
What to Expect… <ul><li>An interpretation of the visual image </li></ul><ul><li>Underlying causes of today’s globalization...
Visual Image <ul><li>Mickey Mouse invades a foreign nation with Coca-Cola cans as ammunition.  </li></ul><ul><li>A demise ...
Underlying causes of today’s globalization <ul><li>Neoliberalism </li></ul><ul><li>World Wars </li></ul><ul><li>Consumeris...
The Market Imperative <ul><li>“ If sovereign power is in decline, and anarchy on the rise, the soft power of the West - it...
“ The power of Ronald McDonald has been compared to that of religious leaders… … some have detected a sinister  scheme to ...
Negative Effects  <ul><li>Global inequality </li></ul><ul><li>Increased unemployment & Poverty </li></ul><ul><li>Homogeniz...
Americanization  The Henley Centre: perceptions of Americanization. About half the population of Western Europe believes i...
Globalization: A Positive Spin
Resources <ul><li>Belk, Russel W. &quot;Hyperreality and Globalization: Culture in the Age of Ronald McDonald.&quot;  Glob...
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The Pitfalls of Globalization

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  • Neoliberalism-- popular after WII, it favors the free market, as well as the elites of society. Discourages governmnet intervention in the economic, financial and even social affairs.
  • Global inequality--&gt; increase in poverty and unemployment. Jobs are being outsourced, leading to lower demand and lower wages for workers. Weakens trade unions. Benefits the the people at the top. Global economy increases functionality rather than national competitiveness Homogenizing effects: the issue of standardization through consumerism. Also touches upon the idea of cultural imperialism, which
  • “ Only one in ten Europeans believes &amp;quot;multinationals&amp;quot; are &amp;quot;honest and fair”…” (Henley Centre)
  • The Pitfalls of Globalization

    1. 1. The Pitfalls of Globalization By Deirdre Hall
    2. 2. What to Expect… <ul><li>An interpretation of the visual image </li></ul><ul><li>Underlying causes of today’s globalization </li></ul><ul><li>The Market Imperative </li></ul><ul><li>Negative Effects of Globalization </li></ul><ul><li>Americanization </li></ul><ul><li>A Positive Spin </li></ul><ul><li>Resources </li></ul>
    3. 3. Visual Image <ul><li>Mickey Mouse invades a foreign nation with Coca-Cola cans as ammunition. </li></ul><ul><li>A demise of culture. </li></ul>
    4. 4. Underlying causes of today’s globalization <ul><li>Neoliberalism </li></ul><ul><li>World Wars </li></ul><ul><li>Consumerism </li></ul><ul><li>Emerging & Competing markets </li></ul>
    5. 5. The Market Imperative <ul><li>“ If sovereign power is in decline, and anarchy on the rise, the soft power of the West - its branding and commercial influence - flourishes” (Barber). </li></ul>
    6. 6. “ The power of Ronald McDonald has been compared to that of religious leaders… … some have detected a sinister scheme to install worldwide capitalism through Mickey Mouse…” (Belk, 26).
    7. 7. Negative Effects <ul><li>Global inequality </li></ul><ul><li>Increased unemployment & Poverty </li></ul><ul><li>Homogenization </li></ul><ul><li>Destabilization of political regimes </li></ul><ul><li>Spread of disease </li></ul><ul><li>Negative effect on the environment </li></ul><ul><li>Illegal trade of drugs, money, people, & arms. </li></ul>
    8. 8. Americanization The Henley Centre: perceptions of Americanization. About half the population of Western Europe believes its countries are too Americanized…
    9. 9. Globalization: A Positive Spin
    10. 10. Resources <ul><li>Belk, Russel W. &quot;Hyperreality and Globalization: Culture in the Age of Ronald McDonald.&quot; Global Perspectives in Cross-cultural and Cross-national Consumer Research . Ed. Lalita A. Manrai and Ajay K. Manrai. New York: International Business, 1996. 23-30. Print. </li></ul><ul><li>Tomlinson, John. Globalization and Culture. Oxford: Polity, 1999. Print. </li></ul><ul><li>Casselle, Tania. &quot;&quot;Americanisation&quot; of Europe a Challenge to Branding.&quot; International Market News . HKTDC, 22 Aug. 2002. Web. 24 Sept. 2010. <http://info.hktdc.com/imn/02082204/brand005.htm>. </li></ul><ul><li>Barber, Benjamin R. &quot;Consumerism, Globalization and American Emptiness.&quot; International Relations and Security Network . World Affairs Journal, 23 June 2008. Web. 24 Sept. 2010. <http://www.isn.ethz.ch/isn/Communities-and-Partners/Partners/Detail/?lng=en&id=88497>. </li></ul>

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