History of apple

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History of apple

  1. 1. The History of Apple Danielle Hubert BUS 345
  2. 2. Humble Beginnings <ul><li>Apple Computers was formed by Steve Jobs, Steve Wozniak, and Ronald Wayne with $1,200. </li></ul><ul><li>Sold product Apple I personal computer, built by Wozniak for $666.66 (adjusted for inflation would be $2,548 today. </li></ul>
  3. 3. 1970s <ul><li>1977 -- Apple becomes incorporated, and Wayne sells share back for $800. </li></ul><ul><li>The Apple II comes out, considered “holy grail” of industry because it can display color. </li></ul><ul><li>1979 – Apple goes public, and generates more capital than any IPO since Ford Motors in 1956, creating more millionaires (around 300) than any other company in history. </li></ul>
  4. 4. 1984 <ul><li>Launch of the first of in the line of personal computers, the Macintosh arrives. </li></ul><ul><li>A commercial played only during the 1984 Super Bowl is highly influential in the success of the Macintosh. </li></ul>
  5. 5. Identity Crisis <ul><li>In 1985, Steve Jobs steps down as a result of a power struggle with CEO Jon Scully. </li></ul><ul><li>1989 – the Macintosh Portable is launched. </li></ul><ul><li>1993 – MacTV comes out with a cable ready TV tuner card, but is discontinued after only 10,000 were made. </li></ul><ul><li>1986-1990s experiments with consumer targeted products like digital cameras and portable CD players were largely unsuccessful. </li></ul>
  6. 6. Financial Woes <ul><li>Failures from new products play a large part in plummeting stocks and market shares in the 1990s. </li></ul><ul><li>Though sales of personal computers do well, the profit margin is much smaller than the expensive models sold in the 1970s. </li></ul><ul><li>Management makes poor decisions in product lines and licensing. </li></ul><ul><li>In 1997, Apple posted losses of $1 billion. </li></ul>
  7. 7. Turning Point <ul><li>1996 – Purchase of Steve Jobs’ company NeXT and NeXTSTEP OS, he returns as advisor. </li></ul><ul><li>1997 – CEO Gil Amelio voted out, and Jobs replaces him. </li></ul><ul><li>Jobs focuses on re-structuring the brand and many lay-offs and product discontinuations occur. </li></ul>
  8. 8. 1997 <ul><li>Apple joins Microsoft to release new versons of Microsoft for the Mac. Microsoft makes $150 million investment in non-voting Apple stock. </li></ul>
  9. 9. Into the Millenium <ul><li>1998 – iMac is released, designed with the internet in mind, and aimed at low end consumers. </li></ul><ul><li>iMac was Apples most original computer since the original Mac. </li></ul>
  10. 10. <ul><li>Apple gets into the digital music market with the release of the iPod. </li></ul><ul><li>The first Apple store is opened as an effort to increase their share in the computer market. </li></ul>2001
  11. 11. Recent Innovations <ul><li>2007 – iPhone is released as Apple’s first consumer device to run on OS-X. It is touch based with a single button, has full web browsing, iPod interface, and integrated apps. </li></ul>
  12. 12. Cont. <ul><li>2008– MacBook Air comes out as Apple’s thinnest laptop ever released. It has a slower hard drive and it’s RAM is not upgradeable. </li></ul><ul><li>2010 – Release of the iPad. </li></ul>
  13. 14. Conclusions <ul><li>Huge growth of personal computer industry in 20 th century largely attributed to Apple. </li></ul><ul><li>Today Apple has 46,600 full time employees and annual sales of $65.23 billion. </li></ul><ul><li>In 2008, 2009, and 2010 Forbes Magazine names Apple the most admired company in the world. </li></ul>

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