Daria Lesnik Hoffman Portfolio


Published on

Here are a variety of samples of my design and illustration work.

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Daria Lesnik Hoffman Portfolio

  1. 1. Magazine Layout, Brighton Accessories • Photoshop Retouching of runway model photographs • Design and Layout of In-Store Magazine
  2. 2. WWW.BRIGHTON.COM VOLUME 2, ISSUE 2 Editorial Layout, Brighton Accessories BrightonSummerWithColor • Design & Layout of Monthly in-store Magzine Take your fashion cue from Brighton Jewelry – now in the prettiest colors ever to hit the sunny boardwalks, beaches and city streets. Whether you love sky-bright blues, rose-bud pinks or an entire gardenful of hues…there’s a Brighton jewelry collection to match your every color mood! Fortune Spring Fever Garden of Eden Lucky lady – that’s you! With the Fortune Collection’s Looking for a fresh accent? Reach for classics of a As if blossoms in an enchanted garden had turned into easygoing elegance, you can keep a four-leaf clover, (or different color – such as Spring Fever Collection, jewels at the peak of their colorful season…Garden of horseshoe, wishbone or ladybug) always close to your Enameled floral-centered hearts are inspired by Eden Collection captures a floral fantasy forever – heart.The jewelry, in faceted denim quartz, adds happy Chinese cloisonné, gleaming in red with dramatic black echoing nature’s perfection in exquisite enamel, with jolts of true-blue color to your day. (or pink and beach-white, not shown) – and flanked Swarovski crystals as dazzling as dew drops. by rose-quartz faceted beads for a wonderful, delicate Fortune Denim Quartz Earrings, $27 touch. Garden of Eden Necklace, $49 Fortune Short Charm Necklace, $45 Garden of Eden Leverback Earrings, $29 Fortune Denim Quartz Bracelet, $45 Spring Fever Leverback Earrings, $29 Garden of Eden Narrow Bracelet, $45 Fortune Quartz Charm Bracelet, $49 Spring Fever Post Earrings, $31 Garden of Eden Wide Bracelet, $50 (Not shown) Fortune 4 Leaf Clover Spring Fever Necklace, $47 (Not shown) Garden of Eden Drop Earrings, $33 Post Earrings, $21 Spring Fever Bracelet, $43 (Not shown) Garden of Eden Petite Drop Earrings, $29
  3. 3. WWW.BRIGHTON.COM VOLUME 1, ISSUE 5 Editorial Layout, Brighton Accessories SOMEONE YOU KNOW LOVES BRIGHTON • Design & Layout of Monthly in-store Magzine 2 COLOR CLINCHES IT The Cha Ching Coin Purse for a FLAT-OUT 3 NICE REFLECTION bright niece. $50. WONDERFUL Your sister’s the fairest: Just like your Dearest Heart neighbor: Mirror. $32. Paris Leather 1 Necklace. $39. A NEW TWIST IN STITCHES For the Girlfriends babysitter: wanna have fun: Hudson Brighton PERFECT Bracelet. Favorites HARMONY $35. Cosmetic The Symphony 6 4 Bag. $50. 5 Long Necklace for your elegant mother-in-law. $67. KITTEN CABOODLE PRESENT For your favorite cat PERFECT fancier:The Pedigree The Marie Feline Medium JUST IN CASE Claire Minibag Organizer. $90. Forget someone? to thrill your Tango Lipstick best friend. Case. $32. $110. 7 9 8 11 PHOTO OPPORTUNITY KEY GIFT NEATNESS COUNTS Playing Secret For the boss: Brighton Classics For the house-sitter: Santa? The the Heart’s Light Push Pins, each $3. Napoleon Key Fob. $22. Frame. $36. 12 10
  4. 4. Illustration & Layout, Brighton Accessories • Hand Illustrations in marker on vellum, scanned • Layout of Invitation to Footwear Trade Show
  5. 5. Illustration & Layout, Brighton Accessories • Hand Illustrations in marker on vellum & paper, scanned • Layout of annual retail Christmas promotion ays o20Christmas! ton’s 10 D , f 03 Brigh December 15 - 24 th th Christmas ton’s 10 Days of nt celebrate Brigh win a differe ch day to Please join us ea e Holiday Season! Register to ings. r 10 daily draw and enjoy th each day in ou ton Accessory Brigh ob h: A Brighton Keyf Monday, December 15t Brighton Earrings 16th: A Pair of Tuesday, December tlight h: A Brighton Nigh nesday, December 17t Wed celet 18th: A Brighton Bra Thursday, December k h: A Brighton Cloc Friday, December 19t klace 20th: A Brighton Nec Saturday, December hton Belt ember 21st: A Brig Sunday, Dec Brighton Sunglasses d: A Pair of Monday, December 22n A Brighton Watch y, December 23rd: Tuesda n Wallet er 24th: A Brighto Wednesday, Decemb D23165
  6. 6. Illustration & Layout, Brighton Accessories • Hand Illustrations in marker on vellum, scanned • Layout of retail promotion for sales associates Brighton’s Tlye2a–sAuure, 2005 unt r gust 1 H including custom “treasure chest” envelope st nd Ju this Win a Brighton T asure in re st! exciting Sales Associate Conte pieces of you make of 2 or more With ever y multiple sale to fill out an entr y form in your , you are eligible ial drawing to Brighton and be entered in a spec Treasure Hunt Booklet – sure! hton Trea win your own Brig ings e will be a total of 10 draw During the promotion, ther ing, plus 6 more based on these y Saturday even – one on ever special achievements: dbags/Wallets Sold gle Sale • Most Han • Highest Multiple Sin • Most Jewelry Soldd • Most Units Sold • Most Watches Sol • Most Dollars Sold 5. be awarded on August 1, 200 The 6 additional prizes will
  7. 7. Catalog Design & Layout, Brighton Accessories • Design & Layout of Valentine’s Day “Love Quotes” mailer • Compiling appropriate quotes to match theme and product Love is the f lowletre grow. you’ve got to – John Lennon In our life page: opposite rings $29 there is a single n Leverback Ear Garden of Ede color, n Necklace $49 Garden of Ede e Bracelet $50 n Wid Garden of Ede as on an artist’s palette, which provides the meaning of life and art. It is the color love. of -Marc Chagall opposite page: Orchard Timepiece $75 Life is the shown on cover: f woich er Jodi Reversible Tote $145 lw love rh fo is the honey. –Victor Hugo site page: oppo 0 Shoulderbag $18 Roselie Flower Loisvthe e master key that op ens the of happingass. tes e – Oliver Wendell Hol mes opposite page: Lucky Clover Heart Key Fob $18
  8. 8. Catalog Design, Brighton Accessories • Concept Design “a to z” integrated with snow/holiday theme • Copywriting words for each letter, corresponding product Penelope Hear t Bracelet $33 J31370 Silver Penelope Hear t Necklace $47 J41100 Silver Silver Penelope Hear t Post Earrings $27 J11310 Untold Romance Frame $70, G10092 Silver/En amel, 4.5”w x 4.5”h Photo rt Picadilly Heart Sho ace $35 J40302 Silver Neckl ack Picadilly Heart Leverb r Earrings $25 J10502 Silve et Picadilly Heart Bracel $41 J30412 Silver
  9. 9. Re-Branding, Milani Cosmetics • Redesign of Milani Cosmetics’ brand to reflect more contemporary look • Designed new background, color scheme for in-store display • Art Directed Photo Shoot to update the model shots for header card on display in stores
  10. 10. Packaging Design, Milani Cosmetics • Logo Design for new cosmetic product launches • Design of packaging and corresponding ingredient labels
  11. 11. Packaging Design, Milani Cosmetics • Logo Design for new cosmetic product launch • Design of packaging and corresponding ingredient labels Packaging Design, Verabella Skin Therapy Spa • Design of packaging and corresponding ingredient labels
  12. 12. DEVERMONT DESIGN GROUP 310. 472. 6449 devdizn@gmail.com DEVERMONT DESIGN GROUP DEVERMONT DESIGN GROUP With more than 25 years in the design field, saving our clients money and making their lives easier is only part of what we do. eco-friendly design kitchen & bath remodels room updates custom furniture Ad & One-Sheet Design & Layout, Devermont Design Group • Design of half-page magazine ad in Westside Today • Design of one-sheet for potential interior design clients Interior Designer Beth Devermont, ASID, CID, has been producing truly unique and livable designs for her clients since 1977. Long on creativity and endlessly artistic, she approaches each design project with a particular vision reflective of her client’s needs, wishes and budget. Her work has been published in Spectacular Homes of California and Luxury Kitchens and Baths. She received special recognition for her room design at the Greystone Mansion showcase in Beverly Hills. As a former chairperson and speaker for the Speaker’s Bureau of the Los Angeles chapter of the American Society of Interior Designers (ASID), Beth has spoken on interior design to a variety of groups. Favorite topics are personal style and home remodeling. She also taught residential remodeling through the Los Angeles City Adult Schools. living rooms baths room updates kitchen remodels furniture 1 0 1 5 G ay l e y av e n u e , S u i t e 1 2 6 4 loS anGeleS, Ca 90024 ■ tel (310) 472-6449 Fa x ( 3 1 0 ) 4 7 6 - 6 3 2 8 e-Mail devdizn@gmail.com ■ ■
  13. 13. Aleinu Evening Appreciation of Hosted by Mark & Marlene Kahan Honoring women who bring child safety ideals into our homes and schools: Karen Brunelle Marlene Kahan Tamar Dermer Susie Porgess Ilanit Fallas Carol Reich Wendy Finn Ruchama Rodin Flora Glouberman Tanya Surpin Sunday, April 26, 2009 Dessert Reception begins at 7:30pm 9508 Cresta Drive, Los Angeles, CA 90035 Master of Ceremonies: Rabbi Elazar Muskin RSVP to Sylvia at SBarocas@jfsla.org or (310) 247-0534 Invitation & New Year’s Card, Aleinu Family Resource Center • Design of Invitation for non-profit organization • Colorizing of stock photography and design & layout of New Year’s card This year, give the gift peace of peace of mind ...It’s the Greatest Gift! Aleinu - We Can Help Wishing you and yours a year of Peace.
  14. 14. Logo Design, Milani, InColor & Jordana Cosmetics • Logo design for new product cosmetic product launches
  15. 15. Logo Design, Various Freelance Clients • Logo design for an investment firm, a sun-sleeve company, a non-profit organization and a law firm, respectively.
  16. 16. & present: March 7th – 8th, 2008 in the Shalomb ahome shab ton featuring: Rabbi Shmuley Boteach Author of bestseller “Kosher Sex” and star of TLC’s national television series “Shalom in the Home” Thurs March 20th, 2008 Purimpalooza V party at the palace Doors Open at 8pm. Megillah reading @ 8:30pm Promotional Postcard Design, JConnect LA • Design of promotional direct-mail pieces for events and speaking engagements • Manipulation of vector images and merging of multiple images with Photoshop Moshav & DJ Eric Rosen featuring: 21+ only Jconnect LA invites you to travel with us to the Persian Empire in the year 370 BCE, to the palace of King Achashverosh, where we will relive the Purim story and become a part of history. This will be a truly legendary experience that will combine inspiration with imagination. So get ready to eat, drink and be merry! simply shabbat The rest of your life! Friday May 2nd, 2008