Minidates otv-agile2012-final hr

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Minidates otv-agile2012-final hr

  1. 1. AGILE & LEAN STARTUP:LESSONS FROM MINIDATES STARTUP DEVELOPMENT Beverly May y yLEAN UX, STRATEGY & PRODUCT DEV. CONSULTING Founder MiniDates, Oxford Technology Ventures, & the User Experience Awards AGILE 2012 8/16/2012
  2. 2. cautionary inspirationWe thought we should get“ a gold star just for ld t j t flistening to our customers. customers Except our customers still didn’t like the product. didn t They would look at us and say, ‘Listen, old man, you don’t understand’...” (Eric Ries, Lean Startup)© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 2
  3. 3. have a “startup”/ new tech project? DO AS I SAY, NOT AS I DID! I’m abo t to confess to you the about o unvarnished truth.© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 3
  4. 4. MiniDates.comOnline dating is broken: no dating!- not evolved 15 yrs: “people search”- inefficient, frustrating, time-consuming- BAD UXMiniDates: First REAL Dating Service- sends you offline date proposals to review & accept- based on who you seek & when + where you’re free in the future you re- a personalized mobile dating assistant- easy, fun, fast, convenient, efficient © 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 4
  5. 5. background WE BELIEVED WE COULD DO IT• FOUNDER, OXFORD TECHNOLOGY VENTURES BOUTIQUE UX & PRODUCT STRATEGY • UX Awards; NYC-CHI• 16 YRS EXP IN INTERNET/ SOFTWARE • Helped launch/create 100+ sites & products • startups; agencies; development; every role!• MBA OXFORD; MS INFO. SYSTEMS NYU © 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 5
  6. 6. the truth you won’t hearlaunching a startup isSTILL Really Hard R ll H d• RISKS & UNKNOWNS• COMPETITION & SATURATION• COSTS & COMPLEXITY• TECH & UX• PEOPLEIt takes extraordinary ff teffort, perseverance,passion, smarts, luck &a lot of fast learning© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 6
  7. 7. top benefits for YOU© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 7
  8. 8. Key Takeaway THE PROCESS (INCLUDING AGILE) DOES *NOT* GUARANTEE SUCCESS!!! ONLY ACTUAL USER ADOPTION, ENGAGEMENT & SATISFACTION MATTERS FOR BUSINESS SUCCESS.© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 8
  9. 9. outline a. Agile, UX & Lean 101 b. Chutes & Ladders: 15 months of MiniDates c. It’s Not Over! Where we are now d. Top 5 Recommendations + Benefits© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 9
  10. 10. Agile 101AGILE.Scrum. Sprints. Test driven development. User Stories. Iterative and Change driven. Collaborative. Working products > Process.UX.User centric product development. User Stories. Personas. User testing. User research (ethnography). Wires & prototypes & flows. ( g p y) p ypLEAN (STARTUP).SSearch f viable b i h for i bl business. V lid t d b i Validated business model. GOOB MVP d l GOOB. MVP. Customer Development. Revenue.© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 10
  11. 11. Lean = Business Validation• products customers will use & pay for• validated learning: build > measure > learn• UX+AGILE Best Practices for Business GOOTB (ETHNOGRAPHY), USER RESEARCH (SURVEYS, INTERVIEWS, OBSERVATION, FEEDBACK), TESTING, PROTOTYPING & WIREFRAMING, PERSONAS & ARCHETYPES, USER STORY & SCENARIO-DRIVEN DEV ITERATIVE LEARNING © 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 11
  12. 12. Chutes & Ladders© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 12
  13. 13. © 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 13
  14. 14. chutes: highlights© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 14
  15. 15. chutes: UX & product development© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 15
  16. 16. chutes: tech decisions© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 16
  17. 17. chutes: team & process© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 17
  18. 18. chute: USER TESTING!© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 18
  19. 19. where we are now80% Business •Product/ Market fit •Branding/ Message • Cust. Acquisition costs 20% Tech/ Product C ii •Competition S l bl •Scalable •Market Niche/ Segment •MVT & A/B - ongoing •Pricing •Reg. conversion •CTO, CMO , g •Usage •Partnerships •Metrics •Feature not Business? •Social Marketing •Press/ PR •(Apps, payments, features) •Social Media •Evangelism & Visibility •New Investment© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 19
  20. 20. It’s Not Over! ALI G “ICE CREAM GLOVE” http://www.youtube.com/watch?v=48TR0vUPQCs http://www youtube com/watch?v 48TR0vUPQCs© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 20
  21. 21. summaryDID RIGHT HALFWAY LAME•user interviews •incomplete wires & specs •late customer validation•GOOB •project / product mgmt •concierge MVP•landing page •market validation •hiring/ firing/ cofounders•initial wires i iti l i •tech decisions t hd i i •$ marketing vs. dev $ k ti d•dev environments •backup, documentation © 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 21
  22. 22. and now....TOP 5 RECOMMENDATIONS!
  23. 23. #1. Beware Fads & Advice “Yours is a death march project. You ill Y will never launch.” l h ( ) (2 weeks before launch)• AGILE & LEAN PROCESSES• STAFFING• FUNDRAISING• LEAN: SEM & LANDING PAGES By the time you get advice, it’s too late!© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 23
  24. 24. 2. UX *IS* essentialNOT JUST DESIGN OR “UI”• clickable prototypes• experience videos• user stories & flow• product value proposition! d t l iti !what matters: business drivers• effective• useful• engagingSkip UX concepting, wires &planning at your peril. peril© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 24
  25. 25. 3. Understand Technology Choices• RISKS• COSTS• TIME• EFFORT• SCALE• COMPLEXITYNOT• Products/ Process• Latest/ Coolest Evaluate technology based on business & user p gy priorities© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 25
  26. 26. 4. Team & Process VCs: 10 Things That Cause Startups to Fail = Team + team + team...• FIRE FAST• HIRE PRACTICALLY & MINIMALLY• BE SKEPTICAL & SELECTIVE• TEAM ALIGNMENT• TRUST IS #1© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 26
  27. 27. the formula for success© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 27
  28. 28. 5. Test! Concept > Prototype > MVP > Usage WHAT MATTERS IS WHAT PEOPLE ULTIMATELY DO.© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 28
  29. 29. what will happen If you skip testing & validation: burn your $$. $$© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 29
  30. 30. Back to the Key Takeaway THE PROCESS (INCLUDING AGILE) DOES *NOT* GUARANTEE SUCCESS!!! ONLY ACTUAL USER ADOPTION, ENGAGEMENT & SATISFACTION MATTERS.YOU GET THERE THROUGH “TESTING”© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 30
  31. 31. © 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 31
  32. 32. remember in 100,000 1 i 100 000 It’s DEFINITELY PARTLY LUCK but being skeptical (testing), optimizing team process (testing), ux best practices (testing), validated learning (testing), & real feedback (testing) DO help a lot© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 32
  33. 33. don’t let this be you. TIME TO LAUNCH! “It turned out our fears [of shipping a rough product too early] It were unfounded, because nobody even tried t i d our product. d t At first I was relieved because at least nobody was finding out how bad the product was, but soon that gave way to serious frustration. After all the hours we had spent...” (Eric Ries, Lean Startup p. 42)© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 33
  34. 34. Closing EVERYTHING WITH REAL USERS EARLY + OFTEN© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 34
  35. 35. Shameless Plug!GO TO MINIDATES.COM TO TRY IT FREE!
  36. 36. Lean UX, UX Strategy + Product Dev. BEVERLY MAY @MINIDATES | @OXFORDTECHBEVERLY@MINIDATES.COM | BEVERLY.MAY@OXFORDTECHNOLOGYVENTURES.COM OXFORDTECHNOLOGYVENTURES.COM © 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 36

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