Local Seo Meetup Presentation


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Local Seo Meetup Presentation

  1. 1. Local SEO & Google Places Daniel Lesser @DanielGWT http://goldwebtraffic.com
  2. 2. Organic SEO Basics <ul><li>Finding the right keywords (Traffic, Relevance, Competition) </li></ul><ul><li>Tools to finding keywords </li></ul><ul><li>75% of SEO is Off Page Optimization (25% on page) </li></ul><ul><li>Building Links is everything </li></ul>
  3. 3. What is Local SEO? Organic SEO vs Local SEO DEMO
  4. 4. Organic = Links Local = Citations (local links)
  5. 5. Local Listing Set Up
  6. 6. Google Places http://google.com/local/add
  7. 7. 1. Click on Add Business
  8. 8. 2. Enter your business & fill out everything
  9. 9. Choose relevant Categories (one’s you want to rank for)
  10. 10. Add Photos, Videos, & Coupon (fill out completely)
  11. 11. Verify Business So important to do this Can verify via Phone or Postcard (Phone is instant)
  12. 12. Optimise Your Local Listing = On Page
  13. 13. 5 Things to Optimise Your Website for Local <ul><li>Physical Address on EVERY page (in footer) </li></ul><ul><li>Local phone # of your listing on every page </li></ul><ul><li>Include your target keywords & location when you see fit. (about page, blog posts, etc) </li></ul><ul><li>Somewhere have all the cities in the vicinity of your listing on about or contact page </li></ul><ul><li>Localise your content Modify old content so it caters to location you want to target </li></ul>
  14. 14. Optimise Your Local Listing = Off Page <ul><li>Location, Location, Location (center of the city) </li></ul><ul><li>Citations are the backlinks of local. The more the merrier </li></ul><ul><li>Reviews - More = Better. Best if it comes from a localized review site </li></ul>
  15. 15. Search Engines need to get information from trusted sources
  16. 16. Here are places to get Free Local Listings <ul><li>http://uk.local.yahoo.com/ </li></ul><ul><li>http://ssl.bing.com/listings/BusinessSearch.aspx </li></ul><ul><li>http://www.local.co.uk/ </li></ul><ul><li>http://www.thomsonlocal.com/ </li></ul><ul><li>Yellowpages.co.uk </li></ul><ul><li>http://www.thebestof.co.uk/national/uk </li></ul><ul><li>http://www.touchlocal.com/ </li></ul><ul><li>http://myukdirectory.co.uk/ </li></ul><ul><li>http://www.localdir.co.uk/ </li></ul><ul><li>http://uk.merchantcircle.com/corporate/ </li></ul>
  17. 17. Things to remember
  18. 18. Citations!! The more you have the more you will DOMINATE
  19. 19. Make sure you target the right categories
  20. 20. Get customer reviews (do it right)
  21. 21. Make sure you have FULL address
  22. 22. Address at the center of the city
  23. 23. Keyword Domain Name
  24. 24. What has a Negative impact on Local Listings?
  25. 25. Negative Ranking Factors <ul><li>Multiple local business listings (duplicates) </li></ul><ul><li>Use of a PO Box </li></ul><ul><li>Use of 800 # </li></ul>
  26. 26. Foursquare.com/businesses
  27. 27. Action Steps <ul><li>Set up & Claim Local listing </li></ul><ul><li>Get Citations = Local Business Directories </li></ul><ul><li>Ask for Reviews (on Google) - Make sure they’re honest reviews </li></ul>
  28. 28. Q & A