YouTube & Flickr for Business


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MoreVisibility offers a four part Social Media Boot Camp Webinar series. This presentation focuses on You Tube and Flickr as viable channels for businesses.

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YouTube & Flickr for Business

  1. 1. SOCIAL MEDIA BOOTCAMP PART 3 Tactics & Techniques to Maximize YouTube & Flickr
  2. 2. Today’s Presenters: Lesley Gross Senior Manager, Client Strategy, MoreVisibility Joe Teixeira Manager, Web Intelligence, MoreVisibility
  3. 3. Presentation Overview <ul><li>YouTube </li></ul><ul><ul><li>History and Statistics </li></ul></ul><ul><ul><li>Creating An Account/Channel </li></ul></ul><ul><ul><li>Channel Strategy </li></ul></ul><ul><ul><ul><li>Building a Presence </li></ul></ul></ul><ul><ul><ul><li>Increasing Subscribers </li></ul></ul></ul><ul><ul><li>Integration With Existing Online Channels </li></ul></ul><ul><li>Flickr </li></ul><ul><ul><li>History And Statistics </li></ul></ul><ul><ul><li>Creating An Account/Profile </li></ul></ul><ul><ul><li>Channel Strategy </li></ul></ul><ul><ul><ul><li>Benefits and Tips </li></ul></ul></ul><ul><li>Where Is The SEO Value? </li></ul><ul><li>Tracking Performance </li></ul>
  4. 4. You Tube At A Glance <ul><li>Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. </li></ul><ul><li>In November 2006, within a year of its launch, YouTube was purchased by Google Inc. </li></ul><ul><li>Today, 57% of online video viewers in North America view video on YouTube in a typical month, making it the most watched online video site by a wide margin. </li></ul><ul><li>In January 2009, YouTube received more than 100 million unique visits making it again the most widely viewed video service in the US. </li></ul>*Comscore
  5. 5. Creating Your YouTube Channel
  6. 6. Creating A Channel <ul><li>There is nothing to it! </li></ul><ul><li>Channel = Profile </li></ul><ul><li>Allows you to not just watch videos, but upload an unlimited number to your Channel. </li></ul><ul><li>Other users can access your channel/profile to find out what videos you've uploaded and which videos are your favorites; you can also subscribe to a user's profile to be notified when that user uploads new videos to the YouTube site. </li></ul>
  7. 7. MoreVisibility YouTube Channel
  8. 8. Uploading Videos <ul><li>Remember- YouTube specifies that videos should be no longer than 10 mins and no bigger than 100MB </li></ul><ul><li>Click on and fill out required information. </li></ul><ul><ul><li>Keep Interesting </li></ul></ul><ul><ul><li>Public vs. Private </li></ul></ul><ul><li>Once uploaded, add as many tags as you'd like, and make them relevant to your video's subject matter. </li></ul>
  9. 9. Tagging and Embedding Video <ul><li>Add Relevant Tags </li></ul><ul><ul><li>Select appropriate tags to describe the video </li></ul></ul><ul><ul><li>Use as many tags as possible </li></ul></ul><ul><ul><li>Think long tail searches when it comes to tags also </li></ul></ul><ul><ul><li>Use adjectives to target searches based on mood </li></ul></ul><ul><ul><li>Add category descriptive tags </li></ul></ul><ul><ul><li>Most important tags should also match title and description of movie </li></ul></ul><ul><ul><li>Don’t use “and” “or” etc. words as tags </li></ul></ul><ul><li>Embed Videos </li></ul><ul><ul><li>Each YouTube video is accompanied by a piece of HTML , which can be used to embed it on a page outside the YouTube website. </li></ul></ul><ul><ul><li>Use this function across all Social Media channels. </li></ul></ul>
  10. 10. Channel Strategy Using YouTube for Your Business
  11. 11. Build your YouTube Presence <ul><li>Post the right kind of videos </li></ul><ul><ul><li>Content that speaks to your target demographic </li></ul></ul><ul><ul><li>Topics that keep them engaged </li></ul></ul><ul><ul><li>‘ Evolution of Dance’ </li></ul></ul><ul><ul><li>‘ Will it Blend?’ </li></ul></ul><ul><li>Optimize your Tags and Titles </li></ul><ul><li>Partner with other YouTube subscribers </li></ul><ul><ul><li>Join or create YouTube Groups </li></ul></ul><ul><ul><li>Interact in YouTube Streams </li></ul></ul><ul><ul><li>Comment on other channels </li></ul></ul><ul><li>Embed Videos </li></ul><ul><ul><li>Share your links and embedded code with your clients, partners, etc. to help you promote videos/channel </li></ul></ul>
  12. 12. Build your YouTube Presence (cont’d) <ul><li>Integrate with other Social Media channels for branding purposes </li></ul><ul><ul><li>Cross promote videos and photos across other channels </li></ul></ul><ul><li>Fresh content is best </li></ul><ul><ul><li>Keep your videos up to date, posting once a week </li></ul></ul><ul><ul><li>Videos should be short- approx. 2-3 mins is best </li></ul></ul><ul><ul><li>Use relevant news/topics </li></ul></ul><ul><ul><li>Encourage dialogues, ratings, and subscribing </li></ul></ul>
  13. 13. Build your YouTube Presence (cont’d) <ul><li>Solicit Feedback </li></ul><ul><ul><li>Interact with your audience </li></ul></ul><ul><ul><li>Utilize YouTube email </li></ul></ul><ul><li>Create playlists </li></ul><ul><ul><li>Related content that is easy for viewers to find </li></ul></ul><ul><ul><li>Breakdown of a longer video </li></ul></ul><ul><li>Active Sharing </li></ul><ul><ul><li>Username next to video being watched </li></ul></ul>
  14. 14. Increase Subscribers <ul><li>Incorporate links on all marketing collateral: </li></ul><ul><ul><li>Emails </li></ul></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul><ul><ul><li>Email signatures </li></ul></ul><ul><li>Cost Per Click advertising </li></ul>
  15. 15. Important Terms of Use <ul><li>You keep ALL the rights to your videos </li></ul><ul><li>YouTube has the right to syndicate the content of their website </li></ul><ul><ul><li>Allows for their embed and API functionality </li></ul></ul><ul><li>No sexually explicit content, animal abuse, drug abuse, violence, etc. </li></ul><ul><li>Don’t upload videos you did not make </li></ul><ul><li>Do not spam </li></ul><ul><ul><li>Misleading tags, titles and descriptions </li></ul></ul><ul><ul><li>Repetitive content </li></ul></ul>
  16. 16. Flickr at a Glance <ul><li>Launched in 2004 by Ludicorp </li></ul><ul><li>March 2005 bought by Yahoo! </li></ul><ul><li>April 2008- Flickr began to allow paid subscribers to upload videos </li></ul><ul><li>November 2008- Flickr claims to host more than 3 billion images </li></ul><ul><li>Flickr is currently the fastest-growing photo sharing site on the web (Nielsen/NetRatings) </li></ul>
  17. 17. Creating a Profile & Managing Account <ul><li>Flickr is free… All you need is a Yahoo ID. </li></ul><ul><li>Use custom options- official logo, links back to your site </li></ul><ul><li>Fill out as much information as possible </li></ul><ul><li>Adding photos to Flickr is done through a simple upload system. </li></ul><ul><li>When uploading photos, use keyword rich tags </li></ul><ul><li>Engage with users that leave comments </li></ul><ul><li>At any time, you can look for Flickr Groups to join </li></ul>
  18. 18. Channel Strategy Using Flickr for Your Business
  19. 19. Benefits and Tips <ul><li>Use photos from trade shows, head shots, product demos, reviews, new products, etc. </li></ul><ul><li>By using the correct links, you can get more traffic back to your website </li></ul><ul><li>Be aware of Flickr’s Terms of Use </li></ul><ul><li>Use Your Website address as your Flickr screen name </li></ul><ul><li>Find appropriate groups </li></ul><ul><ul><li>Share photos </li></ul></ul><ul><ul><li>Take part in discussions </li></ul></ul><ul><li>Add photos to your favorites list </li></ul>
  20. 20. What’s the SEO Value? <ul><li>Increase Organic Real Estate </li></ul><ul><li>Highly Authoritative sites </li></ul><ul><li>Universal Search </li></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><li>Link Building </li></ul><ul><ul><li>Anchor Text </li></ul></ul><ul><li>Do not copy content </li></ul><ul><li>Practice keyword research </li></ul><ul><li>YouTube Organic </li></ul><ul><ul><li>Based on ranking algorithm of relevance to search query </li></ul></ul>
  21. 21. Tracking Channel Performance <ul><li>Use Google Analytics to measure </li></ul><ul><ul><li>ROI- sales, leads, etc. </li></ul></ul><ul><ul><li>Quality of traffic </li></ul></ul><ul><li>Monitor your YouTube Traffic </li></ul><ul><ul><li>Page views </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Subscribers </li></ul></ul>
  22. 22. Questions and Answers We are now answering your questions! Please send in your questions to us, via the chat function, located towards the right-hand side of your screen.
  23. 23. Thank you for attending our webinar! Questions / Comments / Suggestions? Email Us: [email_address] SubscribeToday: /user/morevisibility /photos/morevisibility MoreVisibility offers many Social Media Programs to fit a variety of business goals and budgets. Contact us to get your company socially connected, via email or call (800)787-0497.