More Visibility Social Media Bootcamp Linked In D.Leitch


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This 30 minute webinar takes an advanced perspective on using LinkedIn. Its most valuable for social networkers who are familiar with LinkedIn adn already have an active account set-up.

Learn how to expand your connections and network and use some of the LinkedIn applications,

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More Visibility Social Media Bootcamp Linked In D.Leitch

  1. 1. Advanced Social Media Boot Camp Copyright © 2009, MoreVisibility Part 2: Tactics and Techniques to Maximize
  2. 2. Copyright © 2009, MoreVisibility Today’s Presenters: Danielle Leitch Executive Vice President, MoreVisibility Joe Teixeira Manager, Web Intelligence, MoreVisibility 1
  3. 3. Copyright © 2009, MoreVisibility Presentation Overview 1. 2. 5. Question and Answer Session 3. 2 Applications for Networking WordPress & BlogLink Trip It SlideShare Please send in your questions at anytime via chat How to Advertise on LinkedIn Networking Techniques 4. MOBILE – Take LinkedIn with You Mining Data – People & Groups
  4. 4. NETWORKING OPTIONS <ul><li>Want to keep your network to only those you know? </li></ul><ul><li> * Do NOT join open networking groups </li></ul><ul><li>* Turn on “Invitation Filter” feature </li></ul><ul><li>Limits invites to those in your address book </li></ul><ul><li>(found in Accounts & Settings tab under Email Notices) </li></ul><ul><li>Looking to expand your reach and connections? </li></ul><ul><li>* Be open to Invitations from others </li></ul><ul><li> * Do not respond with “I Don’t Know” to invites </li></ul><ul><li>(indicates a misuse or abuse by sender) </li></ul>VOLUME PRIVATE 3
  5. 5. NETWORKING IN MASS <ul><li>“ Self Described” OPEN NETWORKERS </li></ul><ul><li>L.I.O.N.’s – not endorsed by LinkedIn or “official” </li></ul><ul><li>Initially started out as Groups, now used as </li></ul><ul><li>identifier in personal accounts, next to name </li></ul><ul><li>LARGE GROUPS – VERTICAL/INTEREST SPECIFIC </li></ul><ul><li>OPEN NETWORKING GROUPS </li></ul>4
  6. 6. Copyright © 2009, MoreVisibility 5 Advanced Searching – Mining Data PEOPLE
  7. 7. Copyright © 2009, MoreVisibility 6 Search – Mining Data GROUPS
  8. 8. NETWORKING - INVITES <ul><li>Sending Invites to Connect </li></ul><ul><ul><li>Personalize Each Invite for Better Results </li></ul></ul><ul><ul><ul><ul><ul><li>How You Know One Another </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Why Should They Connect with You </li></ul></ul></ul></ul></ul><ul><li>Encouraging Others to Send You an Invite </li></ul><ul><ul><li>What’s a Compelling Reason for Them to WANT to Connect? </li></ul></ul><ul><ul><ul><ul><li>Who You Know </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What You Know </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Common Interests/Markets </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Include Links in Signature Lines, Business Cards, Presentations, etc. </li></ul></ul></ul></ul>7
  9. 9. Copyright © 2009, MoreVisibility 8 LinkedIn Applications
  10. 10. LinkedIn Applications - Trip It <ul><li>Keep Travel Plans Current </li></ul><ul><ul><li>Manually Enter Details </li></ul></ul><ul><ul><li>Send Travel Plans via Email </li></ul></ul><ul><ul><ul><li>Forward Itinerary to [email_address] </li></ul></ul></ul><ul><li>Difficult to Navigate through Contacts to Share Itinerary </li></ul><ul><li>via Email </li></ul><ul><ul><li>Can customize message </li></ul></ul><ul><ul><li>Primarily an invite to download TripIt app </li></ul></ul><ul><ul><li>Connection must have app to see your travel plans (you will still see they are located in your travel path regardless) </li></ul></ul><ul><li>Consider Privacy Aspect </li></ul><ul><ul><li>Optional to Display Plans On Profile or Share with Network </li></ul></ul>9
  11. 11. Install App Edit Settings Or Remove App 10
  12. 12. Access App Add Travel 11
  13. 13. Who In Your Network Is On Your Travel Route? Share Travel Plans With Your Network 12
  14. 14. Share Travel Plans With Your Network … this is the email they will receive from you via LI 13
  16. 16. LinkedIn Applications - BlogLink <ul><li>Blog Link is powered by TypePad, and supports </li></ul><ul><li>all blog platforms, including TypePad, Movable </li></ul><ul><li>Type,Vox,,, Blogger, LiveJournal, and many more. </li></ul><ul><li>Your Own Blog Content and Updates </li></ul><ul><li>PLUS </li></ul><ul><li>That of All Your Contacts (takes time to load!) </li></ul><ul><li>Blogs need to be listed in the “Websites” listed on your LinkedIn Profile to appear </li></ul>15
  17. 17. Your Blog or Your Connections’ Blogs 16
  18. 18. LinkedIn Applications - WORDPRESS <ul><li>Download the Application ONLY if your Blog uses WORDPRESS </li></ul><ul><li>Integrate your personal Blog (or your Company’s) into your LinkedIn profile </li></ul><ul><li>Can enter/submit one blog to appear on your LinkedIn profile </li></ul><ul><li>Blog displayed can be modified or changed later to a different blog (link) </li></ul><ul><li>Blog shows to all on your profile </li></ul>17
  19. 19. 18 Install App ADD BLOG URL BLOG Title Comes From RSS Set-Up
  20. 20. LinkedIn Applications - SlideShare Share valuable presentations with your network Provides reason for connections to engage or “non” connections to want to Open a SlideShare account Download LinkedIn app Choose to display on profile Looking to view today’s slides? CONNECT WITH ME on LinkedIn 19 Option to allow print-outs
  21. 21. SLIDESHARE PROFILE 20 Add Content - Personalize
  22. 22. Advertising on LinkedIn Paid Advertising: LinkedIn DirectAds SELF SERVE MODEL: - Flexible payment, pricing, and targeting options for text ads - Pricing by CPC (clicks) or CPM (impressions) - Can target users globally if desired, in addition to United States - Precise audience reach using custom targeting features - Ambitious, influential professionals – average household income $109k USD 21
  23. 23. 22
  24. 24. Very similar process to setting up Google AdWords 23
  25. 25. Choose your audience Understand the reach 24
  26. 26. 25
  27. 27. LINKEDIN MOBILE <ul><li>“” from mobile device </li></ul><ul><li>Supports iPhone & BlackBerry </li></ul><ul><li>Limited data offered/displayed – what’s needed </li></ul><ul><li>Great idea to use on the road and at conferences </li></ul><ul><ul><li>Immediate Use of Business Cards – Make Connections </li></ul></ul><ul><ul><li>Top of Mind for Invite Acceptance From Those You Meet </li></ul></ul><ul><ul><li>Find Ways to Penetrate Companies “On The Fly” </li></ul></ul>26
  28. 28. Questions and Answers We are now answering your questions! Please send in your questions to us, via the chat function, located towards the right-hand side of your screen. 27
  29. 29. Thank you for attending our webinar! Questions / Comments / Suggestions? Email Us: [email_address] Lets Connect: MoreVisibility offers many Social Media Programs to fit a variety of business goals and budgets. Contact us to get your company socially connected, via email or call (800)787-0497. 28