David Edgerton and Lara Hendrickson
Agenda



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

Social Media and Search
What is Social Media
The Popular Social Networks
Social Consumer Behavior
Tips f...
Quick Overview of Search
Another Consideration
“Localization” is the hot topic in this space.
Search engines want to find local content and
consume...
How Big is Social Media
•
•

•

•

91% of online adults use social media regularly
Social networking is most popular onlin...
Quick Stats about Major SM Sites
Facebook is the most visited website of all websites
There are 5 million images uploaded ...
Social Consumer Behavior










50% of shoppers have made a purchase based on a
recommendation through a social me...
Coupons on Social Media










67% of customers will like a Facebook page to
save 25% or more
17% will tweet or re...
Getting Started




Think carefully about your audience and be visible
where they are
Start by getting on the ones that ...
Recommendations - Facebook
Facebook shares have the greatest influence on
Google search rankings in the U.S. followed by
b...
Recommendations - Google+






You have to play the Google game
They are the largest search engine and will be
Nearly...
Recommendations - Yelp
Yelp is owned by Apple, so iPhones will deliver up
businesses on Yelp to their mobile users
Even ba...
Recommendations - Pinterest




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

Turn your content into infographics and data
charts
Don't just pin pictures, pin...
Recommendations - YouTube




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


YouTube is owned by Google – play the Google
game
Create and Customize Your Channe...
Recommendations - Linkedin
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

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Create a personal and a company page.
Ask for recommendations
Give a behind-the...
Managing your “Social” life
There are programs you can buy so that one piece
of content can automatically be distributed t...
Questions




David Edgerton
Email: david@celluworks.com
Phone: 651.560.0555
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Social Media Talk

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These are the slides I created with Lara Hendrickson on social media for the Cottage Grove Chamber of Commerce Business Luncheon.

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Social Media Talk

  1. 1. David Edgerton and Lara Hendrickson
  2. 2. Agenda      Social Media and Search What is Social Media The Popular Social Networks Social Consumer Behavior Tips for Marketing on Popular Social Media Networks
  3. 3. Quick Overview of Search
  4. 4. Another Consideration “Localization” is the hot topic in this space. Search engines want to find local content and consumers are using “long tail searches” to find local businesses. Example: “eyeglasses Cottage Grove MN” or “car repair 55016, liquor store Newport MN”
  5. 5. How Big is Social Media • • • • 91% of online adults use social media regularly Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest Social commerce sales should total $9.2 billion by the end of this year and are expected to climb to $14.25 billion in 2013 and $30 billion in 2015 Some 167 million people will shop online this year, which will increase to 192 million by 2016 (spending an average of $1,800 per person per year)
  6. 6. Quick Stats about Major SM Sites Facebook is the most visited website of all websites There are 5 million images uploaded to Instagram every day Over 40% of Twitter users do not tweet anything – they just follow what they like 500 years of YouTube videos are watched on Facebook every day, 700 links shared on Twitter every minute = INTERCONNECTED Tumblr and Pinterest outperform Twitter and LinkedIn when it comes to share of time spent, in minutes
  7. 7. Social Consumer Behavior      50% of shoppers have made a purchase based on a recommendation through a social media network 33% of consumers cite social networks as a way they discover new brands, products or services 60% of LinkedIn users have clicked on an ad on the site 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour Pinterest drives twice the website referral traffic of Twitter, LinkedIn and Google + combined
  8. 8. Coupons on Social Media      67% of customers will like a Facebook page to save 25% or more 17% will tweet or retweet a deal to save 25% or more 28% of consumers share deals through social media 12% have looked for deals on social media sites using their smartphones 20% would purchase within a social media site
  9. 9. Getting Started   Think carefully about your audience and be visible where they are Start by getting on the ones that don’t require much maintenance:      Google+ / Google Places Yelp Make sure all accounts have exactly the same listing: Ave. ≠ Ave ≠ Avenue – Pick & Stick! Use just one, preferably local, phone number Make a commitment to respond to reviews
  10. 10. Recommendations - Facebook Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks. Best tips for marketing on Facebook: Spruce up your page Post regularly Create photo and video page posts Try a Facebook Offer Boost your important posts
  11. 11. Recommendations - Google+     You have to play the Google game They are the largest search engine and will be Nearly 68% of Google Plus users are male, while 32% are female – male heavy, while other social sites (Pinterest) are not 70% of business brands have a presence on Google Plus.
  12. 12. Recommendations - Yelp Yelp is owned by Apple, so iPhones will deliver up businesses on Yelp to their mobile users Even bad reviews can be good – people are looking for relevant content and responsiveness For example: I wish to extend my sincere apologies for your experience. I can assure you, we truly value your business. I’ve already talked to my team regarding your experience and want you to know that we take your comments seriously. I’m the manager of this store, please contact me directly if you’d like to discuss this further. Joe, 651-459-1234
  13. 13. Recommendations - Pinterest       Turn your content into infographics and data charts Don't just pin pictures, pin videos Use hashtags and keywords in descriptions Board organization is key Integrate Pinterest into your website Integrate Pinterest into Facebook
  14. 14. Recommendations - YouTube       YouTube is owned by Google – play the Google game Create and Customize Your Channel Promote Your YouTube Videos Elsewhere Don't Overlook Tags Engage With the YouTube Community Don't Neglect Your Channel
  15. 15. Recommendations - Linkedin        Create a personal and a company page. Ask for recommendations Give a behind-the-scenes look at your company Post frequently Reach out for introductions Use Groups to Connect With People Utilize Events to Engage Clients
  16. 16. Managing your “Social” life There are programs you can buy so that one piece of content can automatically be distributed to all of your social platforms.  HootSuite  TweetDeck  Search on ‘Social Media management software’ Blog that talks about the top 24: http://www.toprankblog.com/2010/09/22-social-media
  17. 17. Questions    David Edgerton Email: david@celluworks.com Phone: 651.560.0555

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