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MarketSearch capabilities


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Learn about MarketSearch and how marketing research can help you make better business decisions.

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MarketSearch capabilities

  1. 1. Home About Us Products Contact Us MARKETSEARCH Presentation of Marketing Research Capabilities Use marketing research insight to MARKETSEARCH offers: make better business decisions - Survey methodologies - Strengthen strategic decisionmaking - Interview methodologies - Increase investment ROI - Marketing Analysis and Planning System (MAPSTM) - Improve market share and profitability - Measure and track customer satisfaction Contact us to learn more: Copyright © 2009 MARKETSEARCH. All rights reserved.
  2. 2. MARKETSEARCH About Us Home MARKETSEARCH is the independent, full-service marketing research division of Mangan Holcomb Partners - In business for 24 years - Specializing in finding business solutions through custom-designed marketing research initiatives About Us - Primary goal is to provide seamless integration of marketing research into business strategy David Bell is the research director for MARKETSEARCH - 10 years conducting marketing research - 22 years working on strategic and tactical Products business initiatives - 15 years in leadership with Fortune 250 companies - Substantial client-side background - Member, American Marketing Association - M.B.A., Sam M. Walton College of Business, University of Arkansas at Fayetteville Contact Us Copyright © 2009 MARKETSEARCH. All rights reserved. 2
  3. 3. MARKETSEARCH Products Home Survey methodologies - Online and telephone survey design and execution - Advertising concept development and creative pretesting - Employee engagement and satisfaction benchmark and tracking - Mystery shopping - Customer satisfaction benchmarking and tracking, including Net Promoter Score About Us Interview methodologies - Consumer focus groups - One-on-one, in-depth interviews - Employee focus groups Marketing Analysis and Planning System (MAPSTM) Products - Establishes expectations and agreement among key decisionmakers - Marketing research is collected and synthesized into a Fact Book, a situational analysis of marketplace conditions - Stakeholders meet and set actionable business objectives based on a gap analysis - Specific and measurable strategies and tactics are developed within a comprehensive strategic marketing plan Contact Us Copyright © 2009 MARKETSEARCH. All rights reserved. 3
  4. 4. MARKETSEARCH Contact Us Home David Bell Research Director 2300 Cottondale Lane, Suite 300 Little Rock, Arkansas 72202-2057 501-376-0321 (main) About Us 501-604-3017 (direct) 501-951-5677 (mobile) 501-376-6127 (fax) (e-mail) (Web site) Products Contact Us Copyright © 2009 MARKETSEARCH. All rights reserved. 4