Spotify - Daniel La Feir

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Spotify - Daniel La Feir

  1. 1. By: Daniel La Feir
  2. 2. » Revenue/Net Profit: ˃ 2012: $573 M/ -$77.4 M ˃ 2011: 246 M/ -$60 M ˃ That is a 128% growth in from 2011-2012 » Market Share: ˃ 2012: 20.0% ˃ 2011:18.7% ˃ Relative growth (2010- 2011): Spotify grew by just over 100% while the market grew at a rate of 63.4 %
  3. 3. » Launch ˃ Swedish Startup launched in Oct. 7, 2008 ˃ Funding: $283 M ˃ Reports a $4.4 M loss in 2008 » In the beginning ˃ Started offering open, free subscriptions in Feb. 2009 ˃ Had 10 M users by September 2010 with 2.5 M being paid users » US launch ˃ July 14, 2011 Spotify launches its US service » Social Media Integration ˃ Allowed users to register with Facebook or Twitter accounts » Going Mobile ˃ April 16, 2013 launched the mobile app for Spotfiy on all three app stores
  4. 4. » “Expert Playlists” ˃ Only being released for iOS/Android users ˃ “Playlists for every move and moment” – Press Release ˃ Created by Spotify employees » Innovating how to discover new music ˃ Send music recommendations to your friends ˃ Algorithms to make personalized suggestions ˃ Three-Dimensional Approach + Friends, Personal, and Experts
  5. 5. »You pick the song ˃ The User can create playlists with songs they want instead of a radio algorithm »Data ˃ They collect data on play counts of songs ˃ Leveraging this knowledge for contracts with record labels
  6. 6. » Google and Apple both announced releases for apps in the digital streaming market ˃ Google Play: All Access ˃ iRadio » Apple’s release ˃ Proved to be very succesful ˃ Used data on the music purchase history of the user ˃ Preloaded in iOS 7 » WHAT WILL THEY DO?
  7. 7. The Scary New Players On-Demand Competition Global Competition
  8. 8. » Some things to consider

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