Email                              Landing Page                         Thank You Page                          Thank You ...
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Email marketing process flow

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Typical email marketing process flow with key elements for each component of your email campaign and what to consider when looking to generate higher response rates.

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Email marketing process flow

  1. 1. Email Landing Page Thank You Page Thank You EmailKey Elements: Key Elements: Key Elements: Key Elements:• Subject line • Headline • Thank you text, acknowledging the • Subject line user’s time and interest• Headline • Offer / Content • Header • The offer itself or a link to• Content / Offer • Registration Form • Content / Offer download it• Call to Action • Call to Action • Link to download• Unsubscribe linkAlso Consider: Also Consider: Also Consider: Also Consider:• Time of day • Taking out website navigation • Be brief. You are not trying to sell • Make it simple, people want to see them on something they have already• Day of week • Don’t just restate the email text, their content right away expressed an interest in add more compelling reasons for• HTML vs. Text • Show them another offer after the the person to proceed with what • Make the links to download/access the links to their content (people who• Send yourself vs via 3rd party you want them to do (i.e. what is material very obvious downloaded this are usually also the call to action)• Design the email with the message interested in this other thing…) • At the end, you could tell them about in mind • Short registration form instead of another piece of content they might • Tell them what to do if they have a lengthy form be interested in, with the appropriate• Dynamic content based on job title, problem downloading or accessing link role, industry, etc. • Having no registration form at all the material. Usually just an email (give away the content/offer) address should do. • HTML vs. Text• Personalization (i.e. “Dear John…”) © Effective Marketer http://www.effectivemarketer.com

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