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Content Rules Cheat Sheet


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Ann Handley and CC Chapman's book "Content Rules" listed 11 content marketing rules to follow for creating great content. This is a PDF version of their list, ready for print, that you can use to remind yourself of what to do when creating content. A great checklist to have. Thanks Ann and CC for allowing me to put this together and publish :-)

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Content Rules Cheat Sheet

  1. 1. The Content Rules Share or solve, don’t shillEmbrace being a publisher Show, don’t just tellInsight inspires originality Do something unexpectedBuild momentum et Stoke the campfireSpeak human C e te wings and roots Create i g d tReimagine, don’t recycle y y g Play to your strengths By Ann Handley and C.C. Chapman, from their book “Content Rules”. Icons and formatting by Daniel Kuperman.