CMUN 352 digital strategy

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CMUN 352 digital strategy

  1. 1. Social media strategy for your nonprofit David Kamerer, PhD, APR Loyola University Chicago
  2. 2. Focus on: Goals of your agency donations? clicks? visits to web site? email sign ups? other?
  3. 3. Focus on: Best practice today SaaS Cost savings Modern tools Measurement
  4. 4. Digital focus area: Listening Goal: your NPO will operate with full information about: Peoples’ opinions Mentions Competitors NPO’s category
  5. 5. Digital focus area: Listening/monitoring Activity: Google Alerts RSS Feeds NetVibes
  6. 6. Digital focus area: Identity Activity: Research and recommend best names for server and digital properties Whois Search knowem.com
  7. 7. Digital focus area: The server - content Activity: Create model content Site architecture Update pages Create forms
  8. 8. Digital focus area: The server - analytics Activity: Install analytics Analyze data – create insights Set goals http://www.kaushik.net/avinash/2010/11/beginners-guide-web-data-analysis-ten-steps-tips-best-practices.html (steps 1-4, 6)
  9. 9. Digital focus area: Search Activity: Assess search success (analytics) Optimize key/top pages Adwords/scholarship
  10. 10. Digital focus area: Outbound Activity: Choose/implement online email tool Create branded template Create collector
  11. 11. Digital focus area: Outbound Activity: Banner ads Facebook ads Coupon sites
  12. 12. Digital focus area: Social media Activity: Choose/implement tools (Facebook, Twitter, Flickr, YouTube etc.) Friend acquistition plan Content plan
  13. 13. Digital focus area: Social media Activity: Choose/implement tools (Facebook, Twitter, Flickr, YouTube etc.) Friend acquistition plan Content plan Evaluation plan
  14. 14. Digital focus area: Blogs/podcasts Activity: Choose/implement blog tool on server/off server Skin/theme blog Create model content
  15. 15. Digital focus area: Maps/locations Activity: Register NPO with Google Places, Yahoo/Bing Create/publish Google Maps Claim locations with check-in apps
  16. 16. Digital focus area: Donations Activity: Investigate/choose/implement donation tools/programs Create related content

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