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"Evidence based" products for improving librarian decision making:

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"Evidence based" products for improving librarian decision making:

  1. 1. “Evidence based” products for improving librarian decision making: A critical analysis Denise Koufogiannakis July 7, 2015 | EBLIP8
  2. 2. 1. BACKGROUND
  3. 3. What’s going on?
  4. 4. 2. AIMS
  5. 5. Aims This study sought to explore which products are being promoted as evidence based, how they are being presented to librarians, and what types of messages are being conveyed. Are these new tools useful or is evidence based terminology simply being applied as a marketing strategy?
  6. 6. 3. METHODOLOGY
  7. 7. Methodology ▷ Qualitative approach ▷ Discourse analysis o content analysis o textual analysis
  8. 8. Methods 5 LIS practitioner magazines searched: ▷ Library Journal (USA) ▷ American Libraries (USA) ▷ Feliciter (Canada) ▷ INCITE (Australia) ▷ CILIP Update (UK) 5 years of content searched: 2010-14
  9. 9. Methods Websites & promotional brochures of identified products email promotion, vendor trade shows
  10. 10. 4. FINDINGS
  11. 11. 12 texts: ▷ Library Journal (10) ▷ CILIP (1) ▷ INCITE (1) LIS magazine analysis Type of content: ▷ article (5) ▷ webcast promotion (4) ▷ ad (2) ▷ interview (1)
  12. 12. ▷ Baker & Taylor’s collectionHQ (9 texts) o Evidence Based Selection Planning (2) o Evidence Based Stock Management (1) ▷ Innovative Interfaces Decision Center (3) ▷ CIVIC technologies (2) ▷ EnvisionWare Enterprise Reporter (2) ▷ Intota Assessment (2) Products mentioned ▷ 360 Counter Service (1) ▷ Gale Analytics on Demand (1) ▷ Bowker Book Analysis (1) ▷ iPro Live (1) ▷ Nielsen Bookdata (1) ▷ Resources for College Libraries (1) ▷ Ulrich’s Serials Analysis (1) ▷ Zoho Creator (1)
  13. 13. What do these products do? Data gathering tools for collection analysis ▷ public libraries - demographic information + circulation information, - for management of the collection, help with acquisition decisions ▷ academic libraries - collections related information such as usage statistics, cost per use - for cancellation purposes, weeding, ROI
  14. 14. Other data sources Revealed a different type of product being marketed: Evidence Based Acquisition method of purchasing
  15. 15. ▷ Alexander Street Press ▷ Cambridge University Press ▷ Elsevier ▷ Gale ▷ Greenleaf Publishers taking this approach ▷ Oxford University Press ▷ Palgrave Macmillan ▷ Project Muse ▷ SAGE ▷ Taylor & Francis ▷ Wiley
  16. 16. The type of sell 3 selling strategies
  17. 17. Direct Obvious - ads, etc
  18. 18. Direct Unintended Not intending to sell the product
  19. 19. Direct Stealth hidden, deceptive Unintended
  20. 20. Terminology used to sell Magazines ▷ time saving ▷ makes the librarian’s job easier ▷ enables libraries to do more ▷ improves collection management ▷ used by other satisfied customers ▷ dependable ▷ have well-developed infrastructure ▷ easy to use ▷ high quality Evidence Based Acq. ▷ smart purchasing decisions ▷ “you decide” ▷ Meet direct needs of user base ▷ maximize budget/flexibility ▷ support decision making
  21. 21. “CHQ can extract data from any integrated library system (ILS) and then, through a suite of web-based modules, create a data-driven plan to build and deploy a library’s physical collection. CHQ makes clear what materials to buy and in what quantity to meet patron demand. It also makes transfers among branches and weeding quick, evidence-based activities. LJ3 - Article written by LJ editor
  22. 22. “introducing this unique purchase model allows our customers to experience the platform with little risk and also enables them to make smart purchasing decisions that they can feel comfortable are meeting the direct needs of their user base. Gale Virtual Reference Library
  23. 23. 5. DISCUSSION
  24. 24. Discussion ▷ Useful products? Evidence-based products? ▷ Has EBLIP finally arrived? Have we allowed vendors to apply “evidence- based” without question? Does this diminish meaning? ▷ Need to be critical.
  25. 25. Thank you! Any questions? dak@ualberta.ca @dkouf
  26. 26. Credits Special thanks to all the people who made and released these awesome resources for free: ▷ Presentation template by SlidesCarnival ▷ Photographs by Unsplash

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