Rob marketing|SEO Company|Business Consulting, internet business

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Rob Marketing Is A International Internet Marketing CompanyThat Specialize Search Engine Optimization, Social Media Marketing, Online Customer Support and Corporate Blog Creation. Looking To Establish Online Branding and Online Advertising Can Provide This Services To Help You.

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Rob marketing|SEO Company|Business Consulting, internet business

  1. 1. Robert Nichols
  2. 2. About Robert Nichols <ul><li>5 Years in Online Marketing Management </li></ul><ul><li>Studied and experimented with Internet marketing for the last 7 years </li></ul><ul><li>1 year ago, made a decision to do Internet marketing full time </li></ul><ul><li>Make a living doing affiliate marketing and marketing my own information products </li></ul><ul><ul><li>Use SEO, Google, Yahoo, and MSN </li></ul></ul><ul><ul><ul><li>Lots of time and effort into SEO </li></ul></ul></ul><ul><ul><li>Other traffic opportunities </li></ul></ul><ul><ul><li>Pure marketing exercise! </li></ul></ul><ul><li>Saw an opportunity to take this specialized </li></ul><ul><li>skill set and bring it to small business owners </li></ul><ul><li>“ If it’s Worth Helping People…It’s Worth Doing” </li></ul>
  3. 3. What is Internet Marketing? <ul><li>Generating sales and/or capturing leads from customers that are searching on the Internet </li></ul><ul><li>Traditionally it was “search engine optimization” </li></ul><ul><ul><li>Build a site </li></ul></ul><ul><ul><li>Apply the black art of indexing, links, meta-tags, directories, etc. </li></ul></ul><ul><ul><li>Hope it shows up in Google someday </li></ul></ul><ul><ul><li>Hope it shows up with the right keywords (what people are typing in when they search) </li></ul></ul><ul><li>The future is Social networking sites </li></ul>
  4. 4. Why Use Search Engine Optimization? Higher clicks for each search term Free traffic
  5. 5. What Causes Bad Experiences with Search Engine Optimization? <ul><li>Often sites are never even “indexed” at all! Google doesn’t even know they exist </li></ul><ul><li>After sites get indexed, they are usually not indexed by the search terms the web site owner would like </li></ul><ul><li>Web site owners have no idea what search terms would really be best to drive traffic </li></ul><ul><li>Fresh content is important, but hard to keep up with and organize </li></ul><ul><li>Backlinks are hard to come by </li></ul><ul><li>Domain age </li></ul><ul><li>It’s hard work, tedious and time consuming! </li></ul><ul><li>No one really understands how Google decides who gets listed and in what order. </li></ul>
  6. 6. How Can We Solve Problems with Search Engine Optimization? <ul><li>After sites get indexed, they are usually not indexed by the search terms the web site owner would like </li></ul><ul><li>Use traditional “on page” methods </li></ul><ul><li>Use the one known way to influence search engine placement – link building (e.g. “click here” example) </li></ul><ul><li>Web site owners have no idea what search terms would really be best to drive traffic </li></ul><ul><li>Use PPC results </li></ul><ul><li>Build landing pages for each keyword </li></ul>Often sites are never even “indexed” at all! Google doesn’t even know they exist <ul><li>Use well known and proven tricks to get indexed such as article marketing, craigslist, adsense placement, blog pinging etc. </li></ul>
  7. 7. How Can We Solve Problems with Search Engine Optimization? (cont’d) <ul><li>Backlinks are hard to come by </li></ul><ul><li>Use management company that includes backlink services through article marketing and social bookmarking </li></ul><ul><li>Must use a tool to be effective! </li></ul>Fresh content <ul><li>Set up blog </li></ul>Domain age <ul><li>Purchase domains (great tools for searching) </li></ul>No one really understands how Google decides who gets listed and in what order
  8. 8. Social Networking Sites <ul><li>Sites where users dictate the content and/or the popularity/ visibility of that content </li></ul><ul><li>Number of daily visitors is skyrocketing </li></ul><ul><li>MySpace had more traffic in 2007 than Google </li></ul><ul><li>Already, FaceBook has reached Google traffic levels </li></ul><ul><li>YouTube gets twice as much traffic as Google </li></ul><ul><li>These sites are DOUBLING every 6 months; FaceBook adds 1 million visitors/week </li></ul><ul><li>In a typical month </li></ul><ul><ul><li>30% of everyone that goes online worldwide visits MySpace </li></ul></ul><ul><ul><li>29% visit FaceBook </li></ul></ul><ul><ul><li>35% visit YouTube </li></ul></ul>
  9. 9. Social Networking Sites (cont’d) <ul><li>It’s not just kids discussing what they’re going to wear to the prom </li></ul><ul><ul><li>Over 50% of MySpace users are older than 35 </li></ul></ul><ul><ul><li>FaceBook even has 100k users older than 64 </li></ul></ul><ul><li>This is the new frontier </li></ul><ul><li>Traditional marketing will not survive here </li></ul><ul><li>Incredible opportunities for first mover advantage </li></ul>
  10. 10. How to Dominate Your Market <ul><li>Set up a blog </li></ul><ul><li>As soon as we find a “money term” </li></ul><ul><li>start search engine optimization process </li></ul><ul><ul><li>Examine domain name </li></ul></ul><ul><ul><li>Market 2-3 articles per week </li></ul></ul><ul><ul><li>(or even more!) </li></ul></ul><ul><ul><li>Blog postings at least 3 times per week (outsource) </li></ul></ul><ul><ul><li>Forum postings </li></ul></ul><ul><ul><li>Yahoo answers </li></ul></ul><ul><ul><li>Blog postings (other people’s) </li></ul></ul><ul><li>90 days, then repeat </li></ul>
  11. 11. Services Offered – SEO <ul><li>SEO Services </li></ul><ul><ul><li>4 articles (500–750 words)/month written (more can be added at $20 per article) </li></ul></ul><ul><ul><li>Article submission to 200–1000 article directories for every article – Builds thousands of links with optimized “anchor text” </li></ul></ul><ul><ul><ul><li>Highly specialized, no duplicate content penalties! </li></ul></ul></ul><ul><ul><li>Link building in forums, blogs and Yahoo answers EVERY day </li></ul></ul><ul><ul><li>Social bookmarking of articles and blog posts EVERY day </li></ul></ul><ul><ul><li>Monthly consultation with web designer to insure appropriate on page elements. </li></ul></ul><ul><ul><li>Set up your blog </li></ul></ul><ul><ul><li>2–4 blog posts per week (your blog) </li></ul></ul>
  12. 12. Services Offered – Other <ul><li>For every customer: </li></ul><ul><ul><li>Weekly and monthly status reports </li></ul></ul><ul><ul><li>Auto responder set up and maintenance ($50/month value) </li></ul></ul><ul><ul><li>Free web hosting for up to 3 sites ($30–100/month value) </li></ul></ul><ul><ul><li>Unlimited phone and email consultations </li></ul></ul><ul><ul><li>Continuously updated expertise – coming soon… Facebook and the new Internet! Within 3 months, Facebook will be included with SEO services </li></ul></ul><ul><ul><li>Month to month – no long-term contract </li></ul></ul>
  13. 13. What Will This Cost? Initial Consultation FREE Initial set-up fee paid to Rob Marketing – Building your plan to dominate your market $500–750 Monthly fees Local SEO Marketing Cost Per Set of Keywords: City Level -10 Keywords Country Level- 10 Keywords Broard Level – 10 Keywords Manage search engine optimization: $500/month $1000/month $2000/month $299 monthly add-on
  14. 14. Contact Us <ul><li>Contact info? </li></ul><ul><li>Ardan Productions Inc. R/C: 200705204W 20 Maxwell Rd. #09-17 Maxwell House Singapore 069113 Phone: +65 83832348 </li></ul><ul><li>USA: +13106018430 </li></ul><ul><li>Fax: +65 63993699 </li></ul><ul><li>Email: info@robmarketing.com </li></ul>

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