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9 Questions for Digital Car Application Developers

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9 Lessons for Developing Your Digital Car Applications Dev Khare, Venrock Photo by FreeParking
<ul><li>Digital car applications and services are: </li></ul><ul><li>entertainment, communication, productivity or utility...
<ul><li>Does the product target a specific audience? technology enthusiasts, soccer moms, professionals, teenagers... </li...

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9 Questions for Digital Car Application Developers

A framework for entrepreneurs, developers and investors to evaluate new entertainment, communication, productivity and utility applications for use inside the car

A framework for entrepreneurs, developers and investors to evaluate new entertainment, communication, productivity and utility applications for use inside the car

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9 Questions for Digital Car Application Developers

  1. 1. 9 Lessons for Developing Your Digital Car Applications Dev Khare, Venrock Photo by FreeParking
  2. 2. <ul><li>Digital car applications and services are: </li></ul><ul><li>entertainment, communication, productivity or utility applications </li></ul><ul><li>tailored for drivers and passengers for use inside the car </li></ul><ul><li>delivered on mobile, after-market or in-dash devices </li></ul>Photo by mroach
  3. 3. <ul><li>Does the product target a specific audience? technology enthusiasts, soccer moms, professionals, teenagers... </li></ul>Photo by Alice Tang
  4. 4. 2. Does the product address non-commute use cases? parking, trip-chaining, going out, traveling, passenger-ferrying... Photo by Warrior Mare
  5. 5. 3. Does the product utilize regional driving “accents”? horns, flashing lights, eye-contact, audio... Photo by Matthew McVickar
  6. 6. Photo by Satyajit Grover 4. Does the product leverage best practices in human-computer interaction (HCI) and user experience (UE)?
  7. 7. 5. Is the product based on existing standards or innovating new standards? Photo by Ian Britton
  8. 8. 6. Has the product been optimized for easy usage by drivers? restaurant drive-thrus, cupholders, medical services, retail hours, audiobooks… Photo by Chris Magnusson
  9. 9. 7. Will the user connect with the product on an emotional level? Photo by Jill Greenseth
  10. 10. 8. Will the product increase or decrease driving safety? intersections, parking, cognitive overload, distractions, passengers… Photo by Ted Kerwin
  11. 11. 9. Will the product be more compelling when integrated with current and future technologies in the car? Photo by Hitachi data systems
  12. 12. For more detailed discussion of these 9 lessons, go to th 9 Lessons blog post at: http:// www.NextWala.com Photo by Vern Hart

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