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UX = User + Experience
Damon Kiesow, @dkiesow
Head of Mobile Initiatives
McClatchy Company
11:30am - 12:30am | #ONA15ux
@dkiesow | #ONA15ux
tl;dr
Next comes ubiquitous computing, or the age of calm
technology, when technology recedes into the...
@dkiesow | #ONA15ux
Journalism Tech is a cargo cult
Ritual not innovation
@dkiesow | #ONA15ux
We are chasing technology
Print Radio TV Internet Phone ?? ??
@dkiesow | #ONA15ux
What will save journalism?
(Go ahead and Google it)
iPad, Apple Watch, Tony Haile, Crowdfunding, Rich ...
@dkiesow | #ONA15ux
Cause or Cure Cancer?
https://kill-or-cure.herokuapp.com/
@dkiesow | #ONA15ux
Do you have a Watch plan?
• audience
• content
• revenue
• tempo
• voice
• publishing
• editing
• erro...
@dkiesow | #ONA15ux
• car dashboard?
• refrigerator
• front door
• contact lens
• jewelry
• microwave
• smoke detector
• b...
@dkiesow | #ONA15ux
Glass is eating the world*
*Source: Benedict Evans & Corning
@dkiesow | #ONA15ux
Ubiquitous computing
• Everything has a chip
• We stop noticing
Next comes ubiquitous computing, or th...
@dkiesow | #ONA15ux
Opportunity Costs
We can’t do everything
We can barely count the new things to do
Emerging technologie...
@dkiesow | #ONA15ux
Readers First
Technology is not the center of readers’ focus
It can not be the focus of our strategies...
@dkiesow | #ONA15ux
Readers: Make it efficient
As the pace of information speeds up, readers want a filter
The fear of missi...
@dkiesow | #ONA15ux
Readers: Make it seamless
Not just how new technologies work, how they work together
Does your experie...
@dkiesow | #ONA15ux
Readers: Make it platform native
Reflect the strengths and weaknesses of the device
We tend to impose y...
@dkiesow | #ONA15ux
OK, what is it with people anyway?
They seem kind of high maintenance
@dkiesow | #ONA15ux
Don’t make me think
Satisficing vs Optimizing
Our brains have limited processing power
Working (transie...
@dkiesow | #ONA15ux
Cognitive Barriers
Number of
Steps
Length of
Steps
Difficulty of
Steps
Adapted from Jordan Julien in UX...
@dkiesow | #ONA15ux
Cognitive Load
Number of
Choices
Thought
Required
Clarity of
Choice
Adapted from Jordan Julien in UXMa...
@dkiesow | #ONA15ux
Red
Say the color of the text
BlueGreenRedBlueGreenBlack
Stroop Effect
@dkiesow | #ONA15ux
Conservation of complexity
Potential cognitive load in a system should be solved by
developers, not ex...
@dkiesow | #ONA15ux
So, Heidegger…
Ready to Hand v.s. Present at Hand
When a technology is used intuitively and for a purp...
@dkiesow | #ONA15ux
The hammer
The canonical example
@dkiesow | #ONA15ux
The mouse
@dkiesow | #ONA15ux
Wired says
The malfunctioning mouse serves
to “increase the participants'
cognitive load, and lead(s) ...
@dkiesow | #ONA15ux
Wired says
“…(It) could thusly be viewed as a
discontinuity in our selves.”
@dkiesow | #ONA15ux
Connected tools
• Extended Physiologic Proprioception
• Originated with the study of prosthetic limbs
...
@dkiesow | #ONA15ux
Close your eyes
From an outstretched arm, touch your nose
The Field Sobriety Test is a test of proprio...
@dkiesow | #ONA15ux
Mainframes
Gestures
Voice
@dkiesow | #ONA15ux
@dkiesow | #ONA15ux
Gestures
Gestures
Voice
@dkiesow | #ONA15ux
@dkiesow | #ONA15ux
How it matters
Older technologies were accommodated by users
Now tech is more personal and must do the...
@dkiesow | #ONA15ux
Delight readers
EXPECTATIONS

REALITY
Satisfaction =
@dkiesow | #ONA15ux
Don’t hit your users
As we remove mediating layers like the keyboard and mouse and
control software di...
@dkiesow | #ONA15ux
Forget the tech - worry about the audience
Heidegger again… Hermeneutic Circle
Users are not separate ...
@dkiesow | #ONA15ux
How the industry thinks
Revenue Goals
Circulation Goals
Editorial Goals
Product
}
@dkiesow | #ONA15ux
How readers think
Surprise
me
Save me
money
Connect
me
Inform
me
Entertain
me
Save me
time
Make it
eas...
@dkiesow | #ONA15ux
We need to rethink how we think
Problems before solutions
Readers not products
Servant leadership
@dkiesow | #ONA15ux
Empathy is required
Research
Listen
Validate
Build
Test
Iterate
@dkiesow | #ONA15ux
Bottom line
Our technology is becoming increasingly ‘invisible’
Soon everything will have a chip and a...
@dkiesow | #ONA15ux
Thanks
Damon Kiesow

Head of Mobile Initiatives
McClatchy Co
dkiesow@mcclatchy.com
@dkiesow
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UX = User + Experience #ONA15

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Draft of my 2015 Online News Association Conference workshop on user experience thinking. (A number of links are included in the live presentation but do not translate into Slideshare - apologies.)

Published in: Design
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UX = User + Experience #ONA15

  1. 1. UX = User + Experience Damon Kiesow, @dkiesow Head of Mobile Initiatives McClatchy Company 11:30am - 12:30am | #ONA15ux
  2. 2. @dkiesow | #ONA15ux tl;dr Next comes ubiquitous computing, or the age of calm technology, when technology recedes into the background of our lives. - Mark Weiser Take for example, a hammer: it is ready-to-hand; we use it without theorizing… Only when it breaks or something goes wrong might we see the hammer as present-at-hand, just lying there. - Martin Heidegger “ ” “ ”
  3. 3. @dkiesow | #ONA15ux Journalism Tech is a cargo cult Ritual not innovation
  4. 4. @dkiesow | #ONA15ux We are chasing technology Print Radio TV Internet Phone ?? ??
  5. 5. @dkiesow | #ONA15ux What will save journalism? (Go ahead and Google it) iPad, Apple Watch, Tony Haile, Crowdfunding, Rich tech guys, Facebook, Cat Videos, Bitcoin, Data, Niche Reporting, Marshawn Lynch, Rap Genius, Native Advertising, Social Media…
  6. 6. @dkiesow | #ONA15ux Cause or Cure Cancer? https://kill-or-cure.herokuapp.com/
  7. 7. @dkiesow | #ONA15ux Do you have a Watch plan? • audience • content • revenue • tempo • voice • publishing • editing • error correction
  8. 8. @dkiesow | #ONA15ux • car dashboard? • refrigerator • front door • contact lens • jewelry • microwave • smoke detector • bathroom mirror What about @dkiesow | #ONA15ux
  9. 9. @dkiesow | #ONA15ux Glass is eating the world* *Source: Benedict Evans & Corning
  10. 10. @dkiesow | #ONA15ux Ubiquitous computing • Everything has a chip • We stop noticing Next comes ubiquitous computing, or the age of calm technology, when technology recedes into the background of our lives. Mark Weiser (1952- 1999) Chief Scientist Xerox PARC “ ”
  11. 11. @dkiesow | #ONA15ux Opportunity Costs We can’t do everything We can barely count the new things to do Emerging technologies lack a playbook We need to be using/playing with the new tech And we need to make money somehow long the way
  12. 12. @dkiesow | #ONA15ux Readers First Technology is not the center of readers’ focus It can not be the focus of our strategies Doing so sets us adrift
  13. 13. @dkiesow | #ONA15ux Readers: Make it efficient As the pace of information speeds up, readers want a filter The fear of missing out v.s the reality of drowning in information
  14. 14. @dkiesow | #ONA15ux Readers: Make it seamless Not just how new technologies work, how they work together Does your experience move with the user and adapt to their context? Tablet Car Radio Phone Desktop
  15. 15. @dkiesow | #ONA15ux Readers: Make it platform native Reflect the strengths and weaknesses of the device We tend to impose yesterday’s forms on tomorrow’s platforms.
  16. 16. @dkiesow | #ONA15ux OK, what is it with people anyway? They seem kind of high maintenance
  17. 17. @dkiesow | #ONA15ux Don’t make me think Satisficing vs Optimizing Our brains have limited processing power Working (transient) memory is required to learn new things If overloaded, frustration and task failure results Design must minimize load
  18. 18. @dkiesow | #ONA15ux Cognitive Barriers Number of Steps Length of Steps Difficulty of Steps Adapted from Jordan Julien in UXMag.com UserPerceptions
  19. 19. @dkiesow | #ONA15ux Cognitive Load Number of Choices Thought Required Clarity of Choice Adapted from Jordan Julien in UXMag.com
  20. 20. @dkiesow | #ONA15ux Red Say the color of the text BlueGreenRedBlueGreenBlack Stroop Effect
  21. 21. @dkiesow | #ONA15ux Conservation of complexity Potential cognitive load in a system should be solved by developers, not exposed to users 40 hours x 1 developer = 40 hours 0.5 second x 5,000,000 users = 700 hours
  22. 22. @dkiesow | #ONA15ux So, Heidegger… Ready to Hand v.s. Present at Hand When a technology is used intuitively and for a purpose, it becomes an extension of your own body. You see only the work, not the tool.
  23. 23. @dkiesow | #ONA15ux The hammer The canonical example
  24. 24. @dkiesow | #ONA15ux The mouse
  25. 25. @dkiesow | #ONA15ux Wired says The malfunctioning mouse serves to “increase the participants' cognitive load, and lead(s) to decreased performance in some of the ongoing cognitive tasks.”
  26. 26. @dkiesow | #ONA15ux Wired says “…(It) could thusly be viewed as a discontinuity in our selves.”
  27. 27. @dkiesow | #ONA15ux Connected tools • Extended Physiologic Proprioception • Originated with the study of prosthetic limbs • Popularization of the mouse a turning point One must deduce that a control system which is very much more efficient… is operating in the biological situation in order to reduce the load down to an acceptable level where the system can operate unconsciously. - D.C. Simpson (1974) “ ”
  28. 28. @dkiesow | #ONA15ux Close your eyes From an outstretched arm, touch your nose The Field Sobriety Test is a test of proprioception
  29. 29. @dkiesow | #ONA15ux Mainframes Gestures Voice @dkiesow | #ONA15ux
  30. 30. @dkiesow | #ONA15ux Gestures Gestures Voice @dkiesow | #ONA15ux
  31. 31. @dkiesow | #ONA15ux How it matters Older technologies were accommodated by users Now tech is more personal and must do the accommodating Users experience and intuit this shift Design / UX is now a differentiator and an expectation
  32. 32. @dkiesow | #ONA15ux Delight readers EXPECTATIONS REALITY Satisfaction =
  33. 33. @dkiesow | #ONA15ux Don’t hit your users As we remove mediating layers like the keyboard and mouse and control software directly with gesture and touch - disruptions become more painful Punchcard Keyboard Mouse Touch Gesture Thought
  34. 34. @dkiesow | #ONA15ux Forget the tech - worry about the audience Heidegger again… Hermeneutic Circle Users are not separate from their experiences To understand one, you must understand the other
  35. 35. @dkiesow | #ONA15ux How the industry thinks Revenue Goals Circulation Goals Editorial Goals Product }
  36. 36. @dkiesow | #ONA15ux How readers think Surprise me Save me money Connect me Inform me Entertain me Save me time Make it easy News Advertising Subscription
  37. 37. @dkiesow | #ONA15ux We need to rethink how we think Problems before solutions Readers not products Servant leadership
  38. 38. @dkiesow | #ONA15ux Empathy is required Research Listen Validate Build Test Iterate
  39. 39. @dkiesow | #ONA15ux Bottom line Our technology is becoming increasingly ‘invisible’ Soon everything will have a chip and a screen Audiences will expect information services everywhere As the tech disappears it becomes an extension of ourselves That creates huge demands on design to reduce cognitive load and disruption There is no ‘fix’ except to listen to readers and build products to support them And iterate - quickly
  40. 40. @dkiesow | #ONA15ux Thanks Damon Kiesow Head of Mobile Initiatives McClatchy Co dkiesow@mcclatchy.com @dkiesow

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