Social Media Presentation

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These are the slides I used for an hour long talk to a local entrepreneurship group. Feel free to use!

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Social Media Presentation

  1. 1. Social Media<br />
  2. 2. What we will talk about?<br />What is social media?<br />Why is it different to traditional media?<br />Social media platforms.<br />How might we use these platforms?<br />Why should we use it?<br />www.severninternet.co.uk<br />
  3. 3. What is social media?<br />It is not just Twitter and Facebook!<br />According to Wikipedia<br /> Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.<br />www.severninternet.co.uk<br />
  4. 4. Why is it different to traditional media?<br />The key difference is the fact it is no longer “one to many” but potentially “many to many”, so whilst Coca Cola can still tell us that “Coke is it” we are less likely to believe them unless we see some pier reviews ... which might also tell us that it rots our teeth! So Coke have to “engage” with their users and let them know it only rots your teeth if you drink 10 cans a day – establishing a DIALOGUE.<br />www.severninternet.co.uk<br />
  5. 5. Social Media Platforms<br />Communication<br /><ul><li>Blogs
  6. 6. Micro Blogging e.g. Twitter
  7. 7. Social Networking e.g. Facebook</li></ul> Try to communicate in a friendly and informative, rather than pushy sales manner. <br />www.severninternet.co.uk<br />
  8. 8. Social Media Platforms<br />Collaboration<br /><ul><li>Wikis
  9. 9. Social Bookmarking e.g. Delicious, Stumbleupon
  10. 10. Social News e.g. Digg, Reddit
  11. 11. Getting your content bookmarked gives it additional link value, so higher SERPS, which leads to more people reading, bookmarking and sharing ...</li></ul>www.severninternet.co.uk<br />
  12. 12. Social Media Platforms<br />Multimedia<br /><ul><li>Photos e.g. Flikr
  13. 13. Video e.g. YouTube*
  14. 14. Audio e.g. Last.fm
  15. 15. Presentations e.g. Scribd</li></ul> *YouTube is the second most used search engine behind Google.<br />www.severninternet.co.uk<br />
  16. 16. Social Media Platforms<br />Reviews and opinions<br /><ul><li>Product reviewse.g. Epinions.com
  17. 17. Business reviewse.g. Tripadvisor
  18. 18. Community Q&A e.g. Google Answers</li></ul>www.severninternet.co.uk<br />
  19. 19. How might we use these platforms?<br />Content Distribution<br />Customer Engagement<br /><ul><li>Tell them what you are up to
  20. 20. Answer their questions
  21. 21. Become a “resource”</li></ul>www.severninternet.co.uk<br />
  22. 22. A specific example<br />www.severninternet.co.uk<br />BLOG<br />POST<br />BIT.LY<br />FACEBOOK<br />TWITTER<br />LINKEDIN<br />PING.FM<br />
  23. 23. Why use it?<br />Direct Engagement<br />Traffic<br />SERPS<br />Influence<br />Brand<br />www.severninternet.co.uk<br />
  24. 24. What we talked about?<br />What is social media?<br />Why is it different to traditional media?<br />Social media platforms.<br />How might we use these platforms?<br />Why should we use it?<br />www.severninternet.co.uk<br />

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