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Social media for journalists

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How blogging, Twitter and Facebook can help connect you with your audience

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Social media for journalists

  1. 1. Social media for journalists<br />How blogging, Twitter and Facebook can help connect you with your audience<br />
  2. 2. From tweet to print<br />
  3. 3. From tweet to print<br />Salem NewsTwitter post goesup at 1:50 p.m.<br />
  4. 4. From tweet to print<br />Salem NewsTwitter post goesup at 1:50 p.m.<br />By 4:30 p.m., a complete story with slideshow and a map<br />
  5. 5. From tweet to print<br />Salem NewsTwitter post goesup at 1:50 p.m.<br />By 4:30 p.m., a complete story with slideshow and a map<br />Local blogger poststo TwitPic. How do we get him involved?<br />
  6. 6. Case study #1<br />Newton blogger Doug Haslam posts photo of snowy sidewalk<br />
  7. 7. Case study #1<br />Newton blogger Doug Haslam posts photo of snowy sidewalk<br />GateHouse’s Greg ReibmanretweetsHaslam’s post<br />
  8. 8. Case study #1<br />Newton blogger Doug Haslam posts photo of snowy sidewalk<br />GateHouse’s Greg ReibmanretweetsHaslam’s post<br />Mayor Setti Warren calls Reibman, andthe snow is removed<br />
  9. 9. Case study #2<br />“Yes we do censorreader comments.<br />“We’ll continue to.”<br />
  10. 10. Case study #2<br />“Norton Street” comments onurban-design issues<br />
  11. 11. Case study #2<br />“Norton Street” comments onurban-design issues<br />Reveals himself to be Jonathan Hopkins, an architecture student<br />
  12. 12. Case study #2<br />“Norton Street” comments onurban-design issues<br />Reveals himself to be Jonathan Hopkins, an architecture student<br />NHI’s Paul Bass accompanies Hopkins on walking tour of city<br />
  13. 13. Case study #3<br />SeeClickFix: Your local assignment desk?<br />
  14. 14. Case study #3<br />New Haven Independent runs SeeClickFix RSS feed on its site. Residents start complaining about “the ugliest storefront on Chapel Street.”<br />
  15. 15. Case study #3<br />NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints<br />
  16. 16. Case study #3<br />NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints<br />Business ownerpledges to workwith community<br />
  17. 17. Case study #3<br />NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints<br />Business ownerpledges to workwith community<br />NHI story generates another 24 comments from readers<br />
  18. 18. Closing thoughts<br />You need to be where your readers are<br />Facebook<br />Twitter<br />YouTube<br />Flickr<br />
  19. 19. Closing thoughts<br />You need to be where your readers are<br />Don’t just publish your RSS feed<br />Let readers hear the voice of individual reporters and editors<br />Social media are more about listening than broadcasting<br />Encourage audience participation: story ideas, photos and videos<br />
  20. 20. Closing thoughts<br />You need to be where your readers are<br />Don’t just publish your RSS feed<br />Think of your Web site as a hub<br />Use your site to push readers out to your social-networking places<br />Use your social-networking places to pull readers in to your main site<br />
  21. 21. Closing thoughts<br />You need to be where your readers are<br />Don’t just publish your RSS feed<br />Think of your Web site as a hub<br />YOU ARE THE EXPERTS. What is working best for your news organization?<br />
  22. 22. (cc) By Dan Kennedy<br />February 4, 2010<br />Some rights reserved<br />Creative Commons license online at:<br />www.dankennedy.net<br />Northeastern University<br />Boston, MA 02115<br />

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