An ecosystem approach to  building mobile opportunities into         a business strategy                      Dr Derek W. ...
About dKeats Innovation                Leverage    Envision    new tech-        Innovation                 nologies       ...
About dKeats Innovation               Innovation through software      App-ly                
Biology     
Technology        Education         Biology     
Management        Technology        Education         Biology     
Assumptions      Wishful      thinking         Management    Conventional       Technology      Wisdom       Faith        ...
Ecological                     Management                     Technology                     Education                    ...
Ecological    Complex system      Management    with emergent    properties          Technology    Direction              ...
Ecological processes                       Disturbance                        Predation                        Disease    ...
Ecological processes                       Predation                
Not obvious          
Ecological processes                       Herbivory                
Ecological processes                       Disturbance                        Predation                        Disease    ...
Ecological processes                       Disturbance                        Predation         The core       Disease    ...
Ecological processes                        Disturbance                         Predation    What are the core    Disease ...
Ecological processes                        Sustainable                          finance    What are the core   Technology...
Align for success                      Vision                  People                  Process                 Technology ...
Tools and    techniques         
     
     
     
Disorder,            Things youunpredictable,       neitherchaos                understand                     nor control...
Disorder,            Things youunpredictable,       neitherchaos                understand                     nor control...
Ecological processes                       Sustainable    The external         finance    environment                     ...
8 Trends          
Trend 1              More ubiquitous and              affordable bandwidth                    The veins and arteries      ...
Trend 1                       More ubiquitous and                       affordable bandwidth                              ...
Trend 1                       More ubiquitous and                       affordable bandwidth                              ...
Trend 1              More ubiquitous and              affordable bandwidth               Where are we in South            ...
Trend 1              More ubiquitous and              affordable bandwidth               Where are we in South            ...
Trend 2                        Ubiquitous computing
Trend 3              Social everything     MySpace                                   
Trend 4              Greater freedom &              openness                                                            pl...
Trend 4b                 Less freedom &                 openness                                                          ...
Trend 5              Its a data-driven              world we live in                                    
Trend 5                        Its a data-driven                        world we live in                                  ...
Location and context                         Trend 6  
Trend 7                Separation of computing                from location                                              D...
Trend 7                Separation of computing                from location                                              D...
Trend 8              Ambient intelligence               environments that are sensitive               and responsive to th...
Trend 8              Ambient intelligence                                     Augmented                                   ...
How can South Africa play a                                  st     stronger role in creating 21     Century techno-ecolog...
Ecological    Vision   People       Process Technology             Sustainable finance                       
Ecological    Vision   People       Process Technology             Sustainable finance                       
Thank you                                 This presentation was made                                 entirely using Free S...
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An ecosystem approach to building mobile opportunities into a business strategy

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My presentation from Mobile Marketing Africa, Hilton Hotel, Sandton, Johannesburg 2012 02 09

Mobile technologies are pervasive in todays world, and as the technology evolves and becomes more powerful, we are approaching the notion of ubiquitous computing. Yet at the same time, there is a large legacy of mobile phones that are not very sophisticated. A business that has not yet taken full advantage of mobile platforms has many opportunities open to it. Careful planning, rather than jumping in blind, is recommended, and examining one's business ecosystem can provide a means to leverage mobile technologies to open new business opportunities.

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An ecosystem approach to building mobile opportunities into a business strategy

  1. 1. An ecosystem approach to building mobile opportunities into a business strategy Dr Derek W. Keats dKeats Innovation http://www.dkeats.com derek@dkeats.com +27 82 787 0169    Time: 30 minsDiscussion: 15 mins
  2. 2. About dKeats Innovation Leverage Envision new tech- Innovation nologies Ecological thinking   
  3. 3. About dKeats Innovation Innovation through software App-ly   
  4. 4. Biology   
  5. 5. Technology Education Biology   
  6. 6. Management Technology Education Biology   
  7. 7. Assumptions Wishful thinking Management Conventional Technology Wisdom Faith Education Biology  Hype  
  8. 8. Ecological Management Technology Education Biology   
  9. 9. Ecological Complex system Management with emergent properties Technology Direction Education Synergy Not magnitude Biology   
  10. 10. Ecological processes Disturbance Predation Disease Symbiosis Competition Herbivory    Production
  11. 11. Ecological processes Predation   
  12. 12. Not obvious   
  13. 13. Ecological processes Herbivory   
  14. 14. Ecological processes Disturbance Predation Disease Symbiosis Competition Herbivory    Production
  15. 15. Ecological processes Disturbance Predation The core Disease fundamental Symbiosis things that make ecosystems Competition function Herbivory    Production
  16. 16. Ecological processes Disturbance Predation What are the core Disease fundamental things that make Symbiosis organizations Competition function? Herbivory    Production
  17. 17. Ecological processes Sustainable finance What are the core Technology fundamental things that make Process organizations People function? Vision   
  18. 18. Align for success Vision People Process Technology Clear Skills Creation Application Known Commitment Deployment Supporting Discussed Knowledge Operation applications On agendas Competencies Support Operating system Aligned toexamples Connectedness Enhancement Hardware other visions Emotional intelligence Innovation Network Aligned to Problem solving Change Internet other strategies Attitudes management User devices Other strategies Beliefs Communication User operating aligned to Actions system vision Passion User applications Fears Hidden agendas Politics Underpinned by: appropriate and sustainable finance Start here Do these together     (unless you are a start-up)
  19. 19. Tools and techniques   
  20. 20.    
  21. 21.    
  22. 22.    
  23. 23. Disorder, Things youunpredictable, neitherchaos understand nor control Things youThings you understandcan control but dontdirectly    control
  24. 24. Disorder, Things youunpredictable, neitherchaos understand nor control Things youThings you understandcan control but dontdirectly    control
  25. 25. Ecological processes Sustainable The external finance environment Technology Structure Process People Vision   
  26. 26. 8 Trends   
  27. 27. Trend 1 More ubiquitous and affordable bandwidth The veins and arteries for the life blood of the knowledge economy   
  28. 28. Trend 1 More ubiquitous and affordable bandwidth    http://www.africabandwidthmaps.com/
  29. 29. Trend 1 More ubiquitous and affordable bandwidth    http://www.africabandwidthmaps.com/
  30. 30. Trend 1 More ubiquitous and affordable bandwidth Where are we in South Africa? Broadband innovation Broadband services Last mile Broadband challenge penetration Broadband availability   
  31. 31. Trend 1 More ubiquitous and affordable bandwidth Where are we in South Africa? Broadband innovation Broadband services Last mile Broadband challenge penetration Broadband availability   
  32. 32. Trend 2    Ubiquitous computing
  33. 33. Trend 3 Social everything MySpace   
  34. 34. Trend 4 Greater freedom & openness platforms Platforms for sharing and remixing Free Software content (Open Source) Interconnected world of APIs Licenses that foster sharing and re-usability More open standards   
  35. 35. Trend 4b Less freedom & openness Subtle erosion of rights, More emphasis on erosion that intellectual property accumulates Bigger patent minefields Extensions to copyright Dangerous goods packaged to look    fabulous
  36. 36. Trend 5 Its a data-driven world we live in   
  37. 37. Trend 5 Its a data-driven world we live in Using the Web to connect related data Extends http and URIs Data can beLinked data read automatically by computers Data fm different sources can be You dont connected & have to be human queried to access and     use it
  38. 38. Location and context   Trend 6  
  39. 39. Trend 7 Separation of computing from location Devices can appear smarter than they are VirtualizationCloud computing Utility computing APIs paradigm Software & hardware as services   
  40. 40. Trend 7 Separation of computing from location Devices can appear smarter than they are VirtualizationCloud computing Utility computing APIs paradigm Software & hardware as services   
  41. 41. Trend 8 Ambient intelligence environments that are sensitive and responsive to the presence of people Role of linked data   
  42. 42. Trend 8 Ambient intelligence Augmented reality   
  43. 43. How can South Africa play a st stronger role in creating 21 Century techno-ecology? Nationally Provincially Cities Start taking the knowledge economy  seriously  
  44. 44. Ecological Vision People Process Technology Sustainable finance   
  45. 45. Ecological Vision People Process Technology Sustainable finance   
  46. 46. Thank you This presentation was made entirely using Free Software Derek Keats, PhD derek@dkeats.com http://www.dkeats.com  http://facebook.com/dkeats  

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