Blogging for Business

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An overview of why and how businesses should blog.

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Blogging for Business

  1. 1. Blogging for Business: Say buh-bye to the brochure<br />
  2. 2. What is a blog?<br />It’s literally a “Web Log”<br />Captain's log, Stardate 9522.6: <br />I've never trusted Klingons, and I never will.<br />Blog = Software that customizes websites<br />Blog post = individual articles within a blog<br />Posts = can be text, a video, a podcast<br />2<br />
  3. 3. Why Blog?<br />Establish yourself as an expert<br />Promote your service or product<br />Distinguish yourself/create a niche<br />Educate potential customers<br />Drive traffic to your website<br />Repurpose content<br />Write that book!<br />
  4. 4. Types of blogs: blog as website<br />
  5. 5. Blogs: the backbone of social media<br />Website<br />Website<br />Blogs<br />Blogs<br />Target market<br />You<br />
  6. 6. Who reads them?<br />People searching for your subject matter<br />People on social networks<br />Potential clients<br />Friends/family<br />
  7. 7. How do people find blogs?<br />One-off search<br />You market it to your audience<br />Someone links to your article<br />Subscribe via RSS feed<br />In their email<br />In a home page like my.yahoo.com<br />*As of 2009, there were an estimated 400 million English language blogs.<br />
  8. 8. How do people find blogs?<br />
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  14. 14. Blogs are SEO friendly<br />Search engines love:<br />new content<br />websites with lots of pages<br />keywords in titles/links<br />back links (follow v. no-follow)<br />
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  16. 16. Keyword Success<br />
  17. 17. Business Blog – Success Story<br />
  18. 18. Business Blog – Success Story<br />
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  20. 20. But it’s all about content<br />Find a micro-niche<br />Write like a blogger<br />Be concise<br />Include keywords in titles & content<br />Types of posts:<br />Reactionary<br />Perspective<br />Educational<br />Lists<br />
  21. 21. Blog hosting options<br />Wordpress.org within website<br />Wordpress.com, Typepad.com, Blogger<br />
  22. 22. So where do I start? Typepad.com<br />
  23. 23. Typepad Micro for free<br />
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  25. 25. How often do you blog?<br />Lengthier opinion pieces/columns = once per week if you are sole author.<br />3-5 times per week for shorter items.<br />Group blogs spread the work.<br />Most blog programs let you pre-post.<br />
  26. 26. What a difference a month makes<br />
  27. 27. Thank you!<br />Diane K. Danielson<br />New Media Marketing Strategies<br />Email: Diane@DKDnewmedia.com<br />Twitter: @DKDnewmedia<br />www.DianeDanielson.com<br />

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