2. People who say, "I'll do it right when I have the
money," are really saying-
3. "I want to create a huge mess for
myself by basing my business on a
system that doesn't work as well as
it could."
4. The fallacy of this idea is that doing it right
requires money. They feel that the only way
to do a job properly is to invest (often
unnecessary) money into the
problem, program, or idea. They don't
understand that it doesn't necessarily take a
lot, or any, money to build a good idea, a
good system, and a good foundation.
5. If you start your business, your culture, and your
brand as one that-
9. Not only is the
likelihood of your
success diminished but
it will be nearly
Impossible
to instill this new
mindset of "doing it
right" into your
business culture.
10. If you're content with not doing it right initially,
there's really no reason to believe you're going
to do it right later.
11. Money isn't what's keeping you from doing it
right;
It's a lack of commitment or
perspective or initiative.
12. And why would you do some things right
but not others?
13. Are you going to not do it right when you submit
your business license or pay taxes?
14. Are you going to not pay close attention to your
revenues, expenditures, and profits?
15. Are you going to provide sub-par products or
services until you can afford to improve their
quality?
17. And this mindset and
commitment isn't one that you
can pick and choose which
aspects of your business it
applies to
(unless, of course, you don't care about being successful).
18. You need to treat all
aspects of your business
as important.
20. You take the time to properly research your
options, compare
prices, vendors, merchants, partners, and more.
You evaluate the various details of your business
and see how to make them the best they can be.
21. And while money is going to be a factor in your
decisions, there are certain investments which
will be worth the money while others won't be.
