Instagram, Statistics & a couple of Playmobils

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Running an instagram project for the last 3 months and collecting data in an excel file, I managed to come up with some useful statistics. Check the project here: http://instagram.com/dkalo and find more info about it here: http://www.jetdrops.com/project/plasticon/ The statistics start on slide 20.

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Instagram, Statistics & a couple of Playmobils

  1. plasticon: an instagram ❤️ 📝 @dkalo // jetdrops.com
  2. 200.000.000 MAU 65% are outside USA 20.000.000.000 photos to date 16.000.000.000 likes daily 60.000.000 photos daily
  3. 200.000.000 MAU 65% are outside USA 20.000.000.000 photos to date 16.000.000.000 likes daily 60.000.000 photos daily
  4. 200.000.000 MAU 65% are outside USA 20.000.000.000 photos to date 16.000.000.000 likes daily 60.000.000 photos daily
  5. 200.000.000 MAU 65% are outside USA 20.000.000.000 photos to date 16.000.000.000 likes daily 60.000.000 photos daily
  6. 200.000.000 MAU 65% are outside USA 20.000.000.000 photos to date 16.000.000.000 likes daily 60.000.000 photos daily
  7. 200.000.000 MAU 65% are outside USA 20.000.000.000 photos to date 16.000.000.000 daily 60.000.000 photos daily
  8. video direct messages windows phone application advertising is now open
  9. video direct messages windows phone application advertising is now open
  10. video direct messages windows phone application advertising is now open
  11. video direct messages windows phone application advertising is now open
  12. video direct messages windows phone application advertising is now open
  13. but we still miss one thing…
  14. 📝
  15. Ioanna Nikolas
  16. we live their life, one photo at the time
  17. they do things together
  18. Ο Νικόλας και η Ιωάννα πανε σινεμά. Σήμερα βλέπουν τον καινούριο Spiderman.
  19. Όταν ήταν φοιτητές λοιπόν, περνούσαν πολλές ώρες μιλώντας & κάνοντας βόλτες στη λίμνη των Ιωαννίνων. Τώρα που έχουν έρθει εκδρομή, το ξανάκαναν.
  20. Εχθές πήγαν στην έκθεση φωτογραφίας #groundlevelcities. Σκέφτηκαν που θα είναι το επόμενο ταξίδι τους. Αποφάσισαν να πάνε στη Βαρκελώνη.
  21. they also have personal time
  22. Η Ιωάννα γκρίνιαζε. Ο Νικόλας πήρε το 500αρακι, έκλεισε το κινητό του και πήγε για καφέ στα παλιά του στέκια.
  23. Πήγε γυμναστήριο σήμερα. Άδικος κόπος. Η σοκολάτα κέρδισε.
  24. they are alive since April 2014
  25. so, what did I learn?
  26. Monday. The best day. 👍 ! 14.6% engagement rate
  27. Saturday. The worst day. 👎 ! 11.3% engagement rate
  28. 20:00 - 24:00. The best timeframe. 👍 ! 13.9% engagement rate
  29. 08:00 - 10:00. The worst timeframe. 👎 ! 11.5% engagement rate
  30. branded vs unbranded
  31. 11.5% vs 13.1%
  32. 15% difference
  33. Lo-Fi is the best filter. 👍 ! 13.7% engagement rate
  34. ~1 like coming from each #hashtag.
  35. check the most popular #hashtags on iconosquare.com
  36. and use #lifo.
  37. 15.4% vs 12.0%
  38. how to gain followers? 🚀
  39. upload content every single day.
  40. it’s not only about the followers. it’s also about increased interactions.
  41. the big picture🌲
  42. it’s always about the content
  43. plasticon engagement rate: 12.67%
  44. some content tips
  45. make people feel good take real photos don’t hard sell be part of the dialogue 1 photo per day 1 filter per photo don’t share at once
  46. make people feel good take real photos don’t hard sell be part of the dialogue 1 photo per day 1 filter per photo don’t share at once
  47. make people feel good take real photos don’t hard sell be part of the dialogue 1 photo per day 1 filter per photo don’t share at once
  48. make people feel good take real photos don’t hard sell be part of the dialogue 1 photo per day 1 filter per photo don’t share at once
  49. make people feel good take real photos don’t hard sell be part of the dialogue 1 photo per day 1 filter per photo don’t share at once
  50. make people feel good take real photos don’t hard sell be part of the dialogue 1 photo per day 1 filter per photo don’t share at once
  51. make people feel good take real photos don’t hard sell be part of the dialogue 1 photo per day 1 filter per photo don’t share everywhere at once
  52. make people feel good take real photos don’t hard sell be part of the dialogue 1 photo per day 1 filter per photo don’t share everywhere at once
  53. instagram is the most honest social network
  54. create great content
  55. any questions? dkalogeropoulos@jetdrops.com // @dkalo

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