- Hong Kong, Hong Kong
- Work Seasoned Research and Analytics Consultant
- Industry Advertising / Marketing / PR
- About Seasoned data analytics and strategic consultant, named as one of the top 25 Innovators in Asia Pacific for Holmes Report in 2016 . I assist brands in translating their digital marketing and data strategy between US, China and rest of Asia Pacific. I specialize in: - Analytics - Design, integrate, and analyze first, second, and third party sources to deliver actionable, business recommendations - Planning - Integrated media planning across Paid, Owned, Earned and Customer Data. - Insights - Utilize BSR polling methodologies to understand consumer behavior - Intelligence - Develop dashboards and real-time monitoring systems for earned, owned and social media in China and US - Digital C...
