About Seasoned data analytics and strategic consultant, named as one of the top 25 Innovators in Asia Pacific for Holmes Report in 2016 . I assist brands in translating their digital marketing and data strategy between US, China and rest of Asia Pacific. I specialize in:
- Analytics - Design, integrate, and analyze first, second, and third party sources to deliver actionable, business recommendations
- Planning - Integrated media planning across Paid, Owned, Earned and Customer Data.
- Insights - Utilize BSR polling methodologies to understand consumer behavior
- Intelligence - Develop dashboards and real-time monitoring systems for earned, owned and social media in China and US
- Digital C...