Adam lu trip advisor bl_en


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TripAdvisor Business Listing

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Adam lu trip advisor bl_en

  1. 1. BUSINESS LISTINGS A keystroke away from converting browsers into paying guests
  2. 2. TripAdvisor- World’s Largest Travel Site More Than 50 Million Unique Monthly Visitors More Than 32 Million Subscribers Thousands of unbiased reviews daily of hotels, restaurant and attractions worldwide 1 Million+ Hotels, restaurant and attractions reviewed in over 90,000 destinations Over 7 Million traveler photos Published on all 30 TripAdvisor Domains in 21 Different LanguagesSingapore
  3. 3. TripAdvisor The world’s largest travel website 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000TripAdvisor Media Group 67,028 TripAdvisor 54,284 40,741 Expedia 37,679 Qunar 23,587 Yahoo! Travel 20,275 18,490 International 17,891 Network 14,512 Agoda 13,825 Priceline 12,879 Indian Railways 12,416 HomeAway 11,043 Ryanair 9,968 Orbitz 9,801 Southwest Airlines Co. 9,730 TripAdvisor is: Travel 8,680 Hotwire 8,660 +44% larger than Expedia eDreams 8,133 MakeMyTrip 7,966 Lonely Planet 7,718 +167% larger than Yahoo Travel TUI 7,697Source: Comscore June 2012 Inspiration > Planning > Travel > Review
  4. 4. TripAdvisor Unique Users TripAdvisor is the Worlds largest travel site with 54.2m Unique Users North Europe America 21.2m 17.7m Middle East & APAC Africa 9m LATAM 3.1m 3.2mSource: Comscore June 2012 Inspiration > Planning > Travel > Review
  5. 5. TripAdvisor APAC – Fantastic Growth China South Korea 1.7m 306k Japan 1.6m Hong Kong Taiwan 112k 167k APAC Total 9million India Thailand 2.5m 226k Vietnam Philippines 51k 164k Malaysia Singapore 454k Other Markets 190k Indonesia 335k Worldwide Total 54.2million US Total 15.5million Australia EU Total 21.2million 631k New Zealand 90kSource: Comscore June 2012 Inspiration > Planning > Travel > Review
  6. 6. Singapore
  7. 7. TripAdvisor Management Center Dashboard Your gateway to customer engagement & satisfaction >>>>>>>>>>>>>>> Share information about your property Upload photos and videos of your property Review and Respond to Guest reviews Access to marketing widgets Evaluate and benchmark your performanceSingapore
  8. 8. 11 Converting browsers into paying guests TripAdvisor Business Listing feature• Tap on TripAdvisor’s > 50MM monthly users who are making decisions on where to stay• Full exposure on all TripAdvisors’ domains including (Chinese Interface)• Additional property’s contact details creating a higher touch point between you and your travelers• Entice potential customers to book directly with you by additionally creating customized Special Offer & Announcement (exclusively only for business listings subscribers)• Track Performance - ability to provide website tracking codes to monitor performance
  9. 9. 1225 September 2012
  10. 10. Special Offers Your Special Offer is displayed on the first page of a local geo search, above all other local hotels search result; giving you first hand attention to your property
  11. 11. Special Offers Your Special Offer is displayed in Map View when searching within a locality
  12. 12. 15 Your Special Offers will be featured in eDMs to 32million targeted registered members25 September 2012
  13. 13. SmartPhone Apps• Connect with more than 23 million + unique monthly users (more than any mobile website in the travel industry)• Connect users to your direct reservation line with a touch of the screen in one single interface• Especially appealing to on-the-go mobile travelers and last minute bookers
  14. 14. Mobile App – Business Listing versus Non-Business Listing Versus
  15. 15. Mobile App Special Offer Upload display
  16. 16. TRIPWOW! Photo SlideshowWOW your travelers by captivating their visual sense through TripAdvisors slideshow feature
  17. 17. 25 THANK YOU THANK YOU Adam LU Business Listing, APAC adamlu@tripadvisor.com25 September 2012 +65 6643 1270