Why Before How: Developing Successful Social Media Strategy and Synergistic Integration

DJ Waldow
DJ WaldowAuthor, Podcaster, Blogger, Speaker at Living Your Passion Podcast
••
Social Media Revolution,[object Object]
Why Before How: Developing Successful Social Media Strategy & Synergistic Integration,[object Object],February 1, 2010,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
DJ WaldowDirector of Communitywww.blueskyfactory.com@djwaldow,[object Object]
Mike CorakDirector of Interactivewww.offmadisonave.com@mikecorak,[object Object]
Photo Credit: roadsidepictures,[object Object]
Photo Credit: mocambique,[object Object]
Social Audit Checklist,[object Object],[object Object]
Your Brand(s)?
Your Executives & Key Players?
Your Industry?
Your Competitors?
Where are those conversations taking place?
What opportunities are present to engage the audience?
Messaging
Programs/Promotions
Venues/Tools (e.g. Facebook, Twitter, YouTube)
What does success look like?,[object Object]
Activity | Sentiment | Influencers | Impact,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Listening Implications,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Photo Credit: Frank Eliason,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
How Much Do You Suck? ,[object Object],(a volunteer please),[object Object],Photoby Emily Kreed,[object Object]
Social Media is an Ingredient First, an Entrée Second,[object Object]
Traditional Marketing Mix,[object Object]
Enter Social Media,[object Object]
Integrating Social Media,[object Object],Attracting New Fans & Followers,[object Object]
Integrating Social Media,[object Object],Encouraging those people to engage and/or buy,[object Object]
Integrating Social Media,[object Object],Retaining previous customers or brand advocates,[object Object]
Social Media + Email,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Social Media + Search,[object Object],Blog,[object Object],YouTube,[object Object],Blog,[object Object]
Google Real-Time Search,[object Object]
Conversations ∞ Content,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Search Drives Content Consumption,[object Object]
Blogging for Content & Commerce,[object Object]
Search From Social Outposts,[object Object]
Social Media + Events,[object Object]
Integration Tools & Tactics,[object Object]
Virtual Communication  Real Live Events,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Social Media & Advertising,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Social Media + Media Relations,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
2. Public Relations,[object Object]
The New PR Pitch,[object Object],140,[object Object]
Take a Break,[object Object]
Gather Data,[object Object],Photoby Ansik,[object Object]
Creating a Social Media Strategic Map,[object Object]
The New Way: ,[object Object],Use Human Engagement and Dialog to Drive Preference and Loyalty,[object Object],The Old Way:,[object Object],Use Targeting and Interruption to Convince,[object Object]
A Successful Social Media Program:,[object Object],Uses Humanization and Approachability to Create Kinship and Brand Preference,[object Object]
Social Media Isn’t a Conversation. It’s Where the Conversation Takes Place.,[object Object]
Tools Change. Always..,[object Object],Share of Search, 1999,[object Object]
Worry About the Tools Last, Not First,[object Object],www.theconversationprism.com,[object Object]
7 Step Process,[object Object],Listen,[object Object],What’s the Point?,[object Object],Analyze Audience,[object Object],Find Your One Thing,[object Object],Select Outposts,[object Object],Pick Metrics,[object Object],Make a Statement,[object Object]
1. Listen,[object Object]
Listening Results,[object Object],[object Object]
About Us
About Our Competitors
Sentiment & Share of Voice
Who’s Saying It?
Where Are They Talking?,[object Object]
2. What’s the Point? Awareness?,[object Object],Sales? Loyalty?,[object Object]
Pick One,[object Object]
Photoby JamiesRabbits,[object Object],3. Analyze Audiences,[object Object]
Who Are They?,[object Object],Age,[object Object],Gender,[object Object],Geography,[object Object]
What Relationship Do They Have With Your Brand?,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Pick Up to Two, Adjacent,[object Object]
How Does the Audience Use Social Media?,[object Object]
We’re Not All Spielberg,[object Object]
1961 Entries,[object Object],300 Entries,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
Map Demographics To Social Media Usage,[object Object],http://www.forrester.com/Groundswell/,[object Object]
Determine Whom You’re Going to Reach ,[object Object],Select 2 to 3 Rungs ,[object Object]
4. What’s Your One Thing?,[object Object]
[object Object]
brochure copy
filled with
bullet points
about
product
features and
benefits
Does NOT Make This Happen…,[object Object]
It’s Not About Ketchup,[object Object],It’s About Where Ketchup Comes From,[object Object]
It’s Not About Clothes,[object Object],It’s About the People Who Wear Them,[object Object]
Finding the One Thing Isn’t Easy,[object Object]
Brand Anthropology,[object Object],[object Object]
Ask Your Customers
Ask Your Agency,[object Object]
Great Movements Are Made Up of Great People.,[object Object],Social Media Lets You Prove It. ,[object Object]
Sometimes It’s Better If the Employees are the Star. Or the Customers.,[object Object]
Maybe It’s Not Just One Star,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
The Greatest Story Ever Told,[object Object]
5. Select Outposts,[object Object]
Photoby Compujeramey,[object Object],Hit ‘em Where They Are, Not Where They Ain’t,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
6. Measure Impact,[object Object]
Awareness? Sales? Loyalty?,[object Object]
Possible Metrics for Awareness,[object Object],Web Traffic From Outposts,[object Object],Social Mentions,[object Object],Share of Voice,[object Object],Followers, Fans, Friends,[object Object],Search Volume Trends,[object Object],Visits from Search,[object Object]
Possible Metrics for Sales,[object Object],Social Connectivity of Customers/Prospects,[object Object],Redemption of Social Media-Only Offers,[object Object],Sales Funnel Actions by Social Referrers,[object Object],Repeat Visits by Social Referrers,[object Object]
Possible Metrics for Loyalty,[object Object],Social Connectivity of Repeat Buyers,[object Object],Net Promoter Score, or Similar,[object Object],Increase in Positive Social Mentions,[object Object],Increase in Positive Ratings/Reviews,[object Object],Reduction in Customer Service Touches,[object Object]
7. Make a Strategic Declaration,[object Object],Photo by U.S. National Archives,[object Object]
(Company Name)will drive (Awareness, Loyalty, Sales), by turning (People, Prospects, First-time customers, Repeat customers) into (Prospects, First-time customers, Repeat customers, Advocates). ,[object Object], ,[object Object],Centered around (One Thing), we will use (Humanization approach) to make the company more human. ,[object Object], ,[object Object],We will engage with (Creators, Critics, Collectors, Joiners, Spectators), on our (Home Base) and on (Outpost) and (Outpost).,[object Object], ,[object Object],We will use (Metric), (Metric) and (Metric) to regularly measure the success of this social media strategy. ,[object Object]
Who Owns Social in the Organization?,[object Object]
Build an Ark to Govern Social Media,[object Object],Paintingby Mary Singleton,[object Object]
On the Ark,[object Object],Marketing / PR Staff,[object Object],Participate in Planning,[object Object],Coordinate Goals & Strategy,[object Object],Maintain Message Integrity,[object Object]
On the Ark,[object Object],Customer Service Team,[object Object],Answer Questions,[object Object],Solve Problems,[object Object],Provide Proactive Alerts,[object Object]
On the Ark,[object Object],Web Technology Team,[object Object],Production (Tools & Apps),[object Object],Contests, iPhone Apps, Games,[object Object],Reference Social Media Outposts,[object Object],Fulfill Social Media Promises,[object Object],Deeper, More Detailed Information,[object Object]
On the Ark,[object Object],Senior Management Team,[object Object],Give It Up,[object Object],Provide Content,[object Object],Be Present,[object Object]
Do Not Use Force,[object Object],Photo by floodllama,[object Object]
The Right People,[object Object],Passion,[object Object],Learn It.,[object Object],Leverage It.,[object Object],,[object Object],Love,[object Object],It.,[object Object],Time,[object Object],Knowledge,[object Object]
Set Timelines,[object Object]
Gather Data,[object Object],Photoby Ansik,[object Object]
Data to Seek,[object Object],[object Object]
Geography
Age
Gender
Current Social Metrics (if any)
Web Metrics
Unique Visits
Bounce Rate
Referrers
Business Metrics,[object Object]
Community Manager:,[object Object],Your Online Mayor,[object Object]
Personal vs. Business Branding,[object Object]
Find Your Spheres,[object Object]
DJ Waldow,[object Object],Email Marketing,[object Object]
Why Before How: Developing Successful Social Media Strategy and Synergistic Integration
1 of 155

Why Before How: Developing Successful Social Media Strategy and Synergistic Integration

••
Download to read offline
BusinessTechnology

The extremely high interest in social media is well-placed. Used correctly, social media can transform the relationship between brands and their customers. But, the social media gold rush has ushered in a largely tools-focused mentality, that dictates you "must get on Twitter immediately" (among other nonsense). Social media is a long putt, not a tap-in, and crafting a reasonable, sustainable, measurable strategic plan is critical to maintaining sanity and success. Perhaps more than any other component of communications, social media cannot stand alone. It is inherently impacted by all other marketing tactics. Thus, integrating your social media efforts closely with your email, search marketing, public relations, advertising, and other programs is essential. In this timely, invigorating, 1/2 day workshop, participants learned precisely how to create social media strategic plans in 7 steps, how best to measure social media success, and how to create cross-marketing synergies between social media and other channels. Led by Jay Baer, one of the country's foremost social media writers and trainers (and author of the Convince & Convert blog on social media strategy), this workshop featured real-life B2B and B2C case studies presented by social media and email experts from Blue Sky Factory, and from award-winning digital agency Mighty Interactive. Jay Baer, Founder, Convince & Convert DJ Waldow, Director of Community, Blue Sky Factory Mike Corak, Director of Interactive Services, Mighty Interactive

DJ Waldow
DJ WaldowAuthor, Podcaster, Blogger, Speaker at Living Your Passion Podcast

Recommended

Social Media Plan Anatomy SMAZ 8 20 09 Pdf by
Social Media Plan Anatomy SMAZ 8 20 09 PdfSocial Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfMike Corak
925 views•18 slides
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat... by
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group
1.2K views•35 slides
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment by
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentWebinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentEarthbound Media Group
1.3K views•67 slides
Social Media: Beyond Status Updates by
Social Media: Beyond Status UpdatesSocial Media: Beyond Status Updates
Social Media: Beyond Status UpdatesFlint Group
604 views•48 slides
Google Tech Talk on Social Recommendation by
Google Tech Talk on Social RecommendationGoogle Tech Talk on Social Recommendation
Google Tech Talk on Social RecommendationDan Carroll
1.1K views•35 slides
Sanctuary by
SanctuarySanctuary
SanctuaryRipMedia Group,
324 views•23 slides

More Related Content

What's hot

Your Brand Advocates- How to Find Them and What They Are Worth by
Your Brand Advocates- How to Find Them and What They Are WorthYour Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are WorthZuberance
2.1K views•25 slides
Build your digital presence by focusing on the big 3 by
Build your digital presence by focusing on the big 3Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3frank barry
2.9K views•67 slides
Social media by
Social mediaSocial media
Social mediauniv of johannesburg
238 views•63 slides
Real House Wives of Social Media by
Real House Wives of Social MediaReal House Wives of Social Media
Real House Wives of Social MediaJordan Viator Slabaugh
3.2K views•80 slides
How To Use Social Media to Boost Marketing Effectiveness by
How To Use Social Media to Boost Marketing EffectivenessHow To Use Social Media to Boost Marketing Effectiveness
How To Use Social Media to Boost Marketing EffectivenessLynne d Johnson
716 views•34 slides
Inbound Marketing Strategies: Bay Area Apartment Assoc. by
Inbound Marketing Strategies: Bay Area Apartment Assoc.Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
920 views•70 slides

What's hot(19)

Your Brand Advocates- How to Find Them and What They Are Worth by Zuberance
Your Brand Advocates- How to Find Them and What They Are WorthYour Brand Advocates- How to Find Them and What They Are Worth
Your Brand Advocates- How to Find Them and What They Are Worth
Zuberance•2.1K views
Build your digital presence by focusing on the big 3 by frank barry
Build your digital presence by focusing on the big 3Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3
frank barry•2.9K views
Social media by univ of johannesburg
Social mediaSocial media
Social media
univ of johannesburg•238 views
Real House Wives of Social Media by Jordan Viator Slabaugh
Real House Wives of Social MediaReal House Wives of Social Media
Real House Wives of Social Media
Jordan Viator Slabaugh•3.2K views
How To Use Social Media to Boost Marketing Effectiveness by Lynne d Johnson
How To Use Social Media to Boost Marketing EffectivenessHow To Use Social Media to Boost Marketing Effectiveness
How To Use Social Media to Boost Marketing Effectiveness
Lynne d Johnson•716 views
Inbound Marketing Strategies: Bay Area Apartment Assoc. by Bernie Borges
Inbound Marketing Strategies: Bay Area Apartment Assoc.Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.
Bernie Borges•920 views
Getting Strategic With Social Media: Approach, Integration and Measurement by Jordan Viator Slabaugh
Getting Strategic With Social Media: Approach, Integration and MeasurementGetting Strategic With Social Media: Approach, Integration and Measurement
Getting Strategic With Social Media: Approach, Integration and Measurement
Jordan Viator Slabaugh•764 views
Intro to Shaping Online Content, The Edge April 2013 by Nicole Jensen
Intro to Shaping Online Content, The Edge April 2013Intro to Shaping Online Content, The Edge April 2013
Intro to Shaping Online Content, The Edge April 2013
Nicole Jensen•776 views
Worksheet: Social Media Listening for Nonprofits by Chad Norman
Worksheet: Social Media Listening for NonprofitsWorksheet: Social Media Listening for Nonprofits
Worksheet: Social Media Listening for Nonprofits
Chad Norman•3.7K views
NTE Eye Recommend Social Media Presentation by Justin Goodhew
NTE Eye Recommend Social Media Presentation NTE Eye Recommend Social Media Presentation
NTE Eye Recommend Social Media Presentation
Justin Goodhew•1.6K views
Building Your Brand With Conversational Media by Kami Watson Huyse, APR
Building Your Brand With Conversational MediaBuilding Your Brand With Conversational Media
Building Your Brand With Conversational Media
Kami Watson Huyse, APR•585 views
Integratingsocialmedia Kw+Gl by guest9b5836
Integratingsocialmedia Kw+GlIntegratingsocialmedia Kw+Gl
Integratingsocialmedia Kw+Gl
guest9b5836•645 views
Building an Online Community, APSMA, March 2014 by Nicole Jensen
Building an Online Community, APSMA, March 2014Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014
Nicole Jensen•642 views
Demonstrating the Business Value of PR by Shonali Burke
Demonstrating the Business Value of PRDemonstrating the Business Value of PR
Demonstrating the Business Value of PR
Shonali Burke•1.7K views
Social Media 101 for the Sports Front Office by Mikey Ames
Social Media 101 for the Sports Front OfficeSocial Media 101 for the Sports Front Office
Social Media 101 for the Sports Front Office
Mikey Ames•801 views
PR 2.0 by mraja_82
PR 2.0PR 2.0
PR 2.0
mraja_82•529 views
What is digital influence? by Matthew J. Kushin, Ph.D.
What is digital influence? What is digital influence?
What is digital influence?
Matthew J. Kushin, Ph.D.•718 views
Social Media for Business Marketing by Nicole Jensen
Social Media for Business MarketingSocial Media for Business Marketing
Social Media for Business Marketing
Nicole Jensen•795 views
League of American Orchestras by Beth Kanter
League of American OrchestrasLeague of American Orchestras
League of American Orchestras
Beth Kanter•2.9K views

Viewers also liked

Acquisition and Retention in the War for Talent by
Acquisition and Retention in the War for TalentAcquisition and Retention in the War for Talent
Acquisition and Retention in the War for TalentTodd Wheatland
4.7K views•29 slides
New Media B2B: Turning Buzz into Business by
New Media B2B: Turning Buzz into BusinessNew Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into BusinessChristopher Penn
2.7K views•102 slides
Hootsuite Ambassador Yearbook by
Hootsuite Ambassador YearbookHootsuite Ambassador Yearbook
Hootsuite Ambassador YearbookHootsuite
29.2K views•56 slides
Social Media for Publishers by
Social Media for PublishersSocial Media for Publishers
Social Media for PublishersChris Brogan
3.9K views•41 slides
UnMarketing: Stop Marketing. Start Engaging. by
UnMarketing: Stop Marketing. Start Engaging.UnMarketing: Stop Marketing. Start Engaging.
UnMarketing: Stop Marketing. Start Engaging.Scott Stratten
873 views•27 slides
Web Content Strategy - How to Plan for, Create and Publish Online Content for... by
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Web Content Strategy - How to Plan for, Create and Publish Online Content for...
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
52.3K views•51 slides

Viewers also liked(20)

Acquisition and Retention in the War for Talent by Todd Wheatland
Acquisition and Retention in the War for TalentAcquisition and Retention in the War for Talent
Acquisition and Retention in the War for Talent
Todd Wheatland•4.7K views
New Media B2B: Turning Buzz into Business by Christopher Penn
New Media B2B: Turning Buzz into BusinessNew Media B2B: Turning Buzz into Business
New Media B2B: Turning Buzz into Business
Christopher Penn•2.7K views
Hootsuite Ambassador Yearbook by Hootsuite
Hootsuite Ambassador YearbookHootsuite Ambassador Yearbook
Hootsuite Ambassador Yearbook
Hootsuite•29.2K views
Social Media for Publishers by Chris Brogan
Social Media for PublishersSocial Media for Publishers
Social Media for Publishers
Chris Brogan•3.9K views
UnMarketing: Stop Marketing. Start Engaging. by Scott Stratten
UnMarketing: Stop Marketing. Start Engaging.UnMarketing: Stop Marketing. Start Engaging.
UnMarketing: Stop Marketing. Start Engaging.
Scott Stratten•873 views
Web Content Strategy - How to Plan for, Create and Publish Online Content for... by Joe Pulizzi
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Web Content Strategy - How to Plan for, Create and Publish Online Content for...
Web Content Strategy - How to Plan for, Create and Publish Online Content for...
Joe Pulizzi•52.3K views
5 Lessons For Entrepreneurs by Ian Lurie
5 Lessons For Entrepreneurs5 Lessons For Entrepreneurs
5 Lessons For Entrepreneurs
Ian Lurie•231.6K views
Trends Changing Digital Marketing (Updated Deck) by Kyle Lacy
Trends Changing Digital Marketing (Updated Deck)Trends Changing Digital Marketing (Updated Deck)
Trends Changing Digital Marketing (Updated Deck)
Kyle Lacy•117.7K views
140 Twitter Tips by Kyle Lacy
140 Twitter Tips140 Twitter Tips
140 Twitter Tips
Kyle Lacy•61.5K views
Content Marketing in 15 Minutes a Day for Restaurants by Ann Handley
Content Marketing in 15 Minutes a Day for RestaurantsContent Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for Restaurants
Ann Handley•91.1K views
Your Speech is Toxic by Chiara Ojeda
Your Speech is ToxicYour Speech is Toxic
Your Speech is Toxic
Chiara Ojeda•126.7K views
A Simple Content Marketing Org Chart by Ann Handley
A Simple Content Marketing Org ChartA Simple Content Marketing Org Chart
A Simple Content Marketing Org Chart
Ann Handley•441K views
How to Combine SEO, Blogging, and Social Media For Results HubSpot by HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpotHow to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpot
HubSpot•90.6K views
Strategies to Drive Web Traffic in the Real Estate World by Rand Fishkin
Strategies to Drive Web Traffic in the Real Estate WorldStrategies to Drive Web Traffic in the Real Estate World
Strategies to Drive Web Traffic in the Real Estate World
Rand Fishkin•33.9K views
7 Content Marketing Trends That Matter in 2017 by Jay Baer
7 Content Marketing Trends That Matter in 20177 Content Marketing Trends That Matter in 2017
7 Content Marketing Trends That Matter in 2017
Jay Baer•38.3K views
Tips, Tools and Templates To Build Your Content Marketing Strategy by Michael Brenner
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing Strategy
Michael Brenner•272.5K views
Creating Winning Social Media Strategies in 8 Steps by Jay Baer
Creating Winning Social Media Strategies in 8 StepsCreating Winning Social Media Strategies in 8 Steps
Creating Winning Social Media Strategies in 8 Steps
Jay Baer•595.2K views
Great Speakers Tell Stories by Slides That Rock
Great Speakers Tell StoriesGreat Speakers Tell Stories
Great Speakers Tell Stories
Slides That Rock•167.8K views
How to stand out online by Mars Dorian
How to stand out onlineHow to stand out online
How to stand out online
Mars Dorian•86.8K views
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013 by Joe Pulizzi
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 20137 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
Joe Pulizzi•196.3K views

Similar to Why Before How: Developing Successful Social Media Strategy and Synergistic Integration

Kick Start Your Social Media Strategy by
Kick Start Your Social Media StrategyKick Start Your Social Media Strategy
Kick Start Your Social Media StrategyCreative Led
2.3K views•50 slides
Developing a Social Media Strategy in 7 Steps by
Developing a Social Media Strategy in 7 StepsDeveloping a Social Media Strategy in 7 Steps
Developing a Social Media Strategy in 7 StepsJay Baer
67.1K views•46 slides
HatlingFlint KNOW Series by
HatlingFlint KNOW SeriesHatlingFlint KNOW Series
HatlingFlint KNOW SeriesFlint Group
885 views•72 slides
Social Media Madness - join or die by
Social Media Madness - join or dieSocial Media Madness - join or die
Social Media Madness - join or dieMads Fuhr Frederiksen
1.6K views•56 slides
Leveraging Social Media Marketing in the Apartment Industry by
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryErica Campbell Byrum
1.1K views•113 slides
Monitoring Measuring Social Media by
Monitoring Measuring Social MediaMonitoring Measuring Social Media
Monitoring Measuring Social MediaSean Moffitt
6.1K views•47 slides

Similar to Why Before How: Developing Successful Social Media Strategy and Synergistic Integration(20)

Kick Start Your Social Media Strategy by Creative Led
Kick Start Your Social Media StrategyKick Start Your Social Media Strategy
Kick Start Your Social Media Strategy
Creative Led•2.3K views
Developing a Social Media Strategy in 7 Steps by Jay Baer
Developing a Social Media Strategy in 7 StepsDeveloping a Social Media Strategy in 7 Steps
Developing a Social Media Strategy in 7 Steps
Jay Baer•67.1K views
HatlingFlint KNOW Series by Flint Group
HatlingFlint KNOW SeriesHatlingFlint KNOW Series
HatlingFlint KNOW Series
Flint Group•885 views
Social Media Madness - join or die by Mads Fuhr Frederiksen
Social Media Madness - join or dieSocial Media Madness - join or die
Social Media Madness - join or die
Mads Fuhr Frederiksen•1.6K views
Leveraging Social Media Marketing in the Apartment Industry by Erica Campbell Byrum
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment Industry
Erica Campbell Byrum•1.1K views
Monitoring Measuring Social Media by Sean Moffitt
Monitoring Measuring Social MediaMonitoring Measuring Social Media
Monitoring Measuring Social Media
Sean Moffitt•6.1K views
Jj Hill Social Media Presentation by Azul 7
Jj Hill Social Media PresentationJj Hill Social Media Presentation
Jj Hill Social Media Presentation
Azul 7 •424 views
SPACC Social Media Presentation by Azul 7
SPACC Social Media PresentationSPACC Social Media Presentation
SPACC Social Media Presentation
Azul 7 •404 views
Social Media Intelligence - Listening, Engaging & Adapting by Earthbound Media Group
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & Adapting
Earthbound Media Group•4K views
Chamber "Lunch Time Learning" by Flint Group
Chamber "Lunch Time Learning"Chamber "Lunch Time Learning"
Chamber "Lunch Time Learning"
Flint Group•374 views
Chamber Lunch Time Learning presentation by Flint Group
Chamber Lunch Time Learning presentationChamber Lunch Time Learning presentation
Chamber Lunch Time Learning presentation
Flint Group•586 views
Deluxe/Risdall Social Media Marketing Webinar Presentation by Deluxe Corporation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe Corporation•692 views
110514 ez0ne-ioftech-practical-social-media by Angus Fox
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media
Angus Fox•383 views
110715 Social media for effective NFP marketing by Mark Walker
110715 Social media for effective NFP marketing110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing
Mark Walker•354 views
Social Media Strategy and Activities Planning by Spredfast
Social Media Strategy and Activities PlanningSocial Media Strategy and Activities Planning
Social Media Strategy and Activities Planning
Spredfast•1.2K views
Médias sociaux by Existo Communications and Socio-Technologies
Médias sociauxMédias sociaux
Médias sociaux
Existo Communications and Socio-Technologies•1.4K views
Saaf 2011 by chefmarkgarcia
Saaf 2011 Saaf 2011
Saaf 2011
chefmarkgarcia•384 views
Intro to Social Media, Social Media Tools, Social Media Campaign by Rebecka Anderson
Intro to Social Media, Social Media Tools, Social Media CampaignIntro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
Rebecka Anderson•25.6K views
NY Women in Communications Digital Salon 102309 by Sarah Hofstetter
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309
Sarah Hofstetter•984 views
Social Media Campaign by Shopit4me - Affordable online shopping center
Social Media CampaignSocial Media Campaign
Social Media Campaign
Shopit4me - Affordable online shopping center•414 views

More from DJ Waldow

On Being HUMAN: The Importance of Writing More Engaging Emails (and more! ) by
On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )
On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )DJ Waldow
1.7K views•124 slides
How to Use Social Media to Connect with Your Community, Build Relationships, ... by
How to Use Social Media to Connect with Your Community, Build Relationships, ...How to Use Social Media to Connect with Your Community, Build Relationships, ...
How to Use Social Media to Connect with Your Community, Build Relationships, ...DJ Waldow
2.1K views•112 slides
Why You Need to Graduate From Email Marketing to Marketing Automation by
Why You Need to Graduate From Email Marketing to Marketing AutomationWhy You Need to Graduate From Email Marketing to Marketing Automation
Why You Need to Graduate From Email Marketing to Marketing AutomationDJ Waldow
3.2K views•46 slides
Weathering the Social Media Storm - Weather Summit 2013 by
Weathering the Social Media Storm - Weather Summit 2013Weathering the Social Media Storm - Weather Summit 2013
Weathering the Social Media Storm - Weather Summit 2013DJ Waldow
1K views•85 slides
More Engagement, Less Effort: The Lowdown on Marketing Automation by
More Engagement, Less Effort: The Lowdown on Marketing AutomationMore Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing AutomationDJ Waldow
1.4K views•63 slides
7 Email Marketing Rules You Must Break by
7 Email Marketing Rules You Must Break7 Email Marketing Rules You Must Break
7 Email Marketing Rules You Must BreakDJ Waldow
1.9K views•112 slides

More from DJ Waldow(20)

On Being HUMAN: The Importance of Writing More Engaging Emails (and more! ) by DJ Waldow
On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )
On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )
DJ Waldow•1.7K views
How to Use Social Media to Connect with Your Community, Build Relationships, ... by DJ Waldow
How to Use Social Media to Connect with Your Community, Build Relationships, ...How to Use Social Media to Connect with Your Community, Build Relationships, ...
How to Use Social Media to Connect with Your Community, Build Relationships, ...
DJ Waldow•2.1K views
Why You Need to Graduate From Email Marketing to Marketing Automation by DJ Waldow
Why You Need to Graduate From Email Marketing to Marketing AutomationWhy You Need to Graduate From Email Marketing to Marketing Automation
Why You Need to Graduate From Email Marketing to Marketing Automation
DJ Waldow•3.2K views
Weathering the Social Media Storm - Weather Summit 2013 by DJ Waldow
Weathering the Social Media Storm - Weather Summit 2013Weathering the Social Media Storm - Weather Summit 2013
Weathering the Social Media Storm - Weather Summit 2013
DJ Waldow•1K views
More Engagement, Less Effort: The Lowdown on Marketing Automation by DJ Waldow
More Engagement, Less Effort: The Lowdown on Marketing AutomationMore Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing Automation
DJ Waldow•1.4K views
7 Email Marketing Rules You Must Break by DJ Waldow
7 Email Marketing Rules You Must Break7 Email Marketing Rules You Must Break
7 Email Marketing Rules You Must Break
DJ Waldow•1.9K views
Project GET HEALTHY by DJ Waldow
Project GET HEALTHYProject GET HEALTHY
Project GET HEALTHY
DJ Waldow•902 views
Email & Social - An Unstoppable Force to Boost Your Marketing Programs by DJ Waldow
Email & Social - An Unstoppable Force to Boost Your Marketing ProgramsEmail & Social - An Unstoppable Force to Boost Your Marketing Programs
Email & Social - An Unstoppable Force to Boost Your Marketing Programs
DJ Waldow•1.7K views
Writing an Irresistible Email Call to Action by DJ Waldow
Writing an Irresistible Email Call to ActionWriting an Irresistible Email Call to Action
Writing an Irresistible Email Call to Action
DJ Waldow•1.4K views
As I Get Older by DJ Waldow
As I Get OlderAs I Get Older
As I Get Older
DJ Waldow•1.1K views
3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR] by DJ Waldow
3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]
3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]
DJ Waldow•1.7K views
Batman and Robin: Email and Social Integration by DJ Waldow
Batman and Robin: Email and Social IntegrationBatman and Robin: Email and Social Integration
Batman and Robin: Email and Social Integration
DJ Waldow•1.2K views
5 Email Marketing Secrets in 22 Minutes by DJ Waldow
5 Email Marketing Secrets in 22 Minutes5 Email Marketing Secrets in 22 Minutes
5 Email Marketing Secrets in 22 Minutes
DJ Waldow•918 views
Breaking the Rules of Email Marketing by DJ Waldow
Breaking the Rules of Email MarketingBreaking the Rules of Email Marketing
Breaking the Rules of Email Marketing
DJ Waldow•1.3K views
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012 by DJ Waldow
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
DJ Waldow•1.1K views
The #1 Most Important Business & Life Skill Is ... by DJ Waldow
The #1 Most Important Business & Life Skill Is ...The #1 Most Important Business & Life Skill Is ...
The #1 Most Important Business & Life Skill Is ...
DJ Waldow•890 views
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc... by DJ Waldow
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...
DJ Waldow•1.4K views
Socializing Email Marketing by DJ Waldow
Socializing Email MarketingSocializing Email Marketing
Socializing Email Marketing
DJ Waldow•5K views
10 Secrets of Email Optimization by DJ Waldow
10 Secrets of Email Optimization10 Secrets of Email Optimization
10 Secrets of Email Optimization
DJ Waldow•843 views
List Building: The Secret to Email Marketing (Social Fresh Charlotte) by DJ Waldow
List Building: The Secret to Email Marketing (Social Fresh Charlotte)List Building: The Secret to Email Marketing (Social Fresh Charlotte)
List Building: The Secret to Email Marketing (Social Fresh Charlotte)
DJ Waldow•1.4K views

Recently uploaded

The Talent Management Navigator Performance Management by
The Talent Management Navigator Performance ManagementThe Talent Management Navigator Performance Management
The Talent Management Navigator Performance ManagementSeta Wicaksana
21 views•36 slides
Nevigating Sucess.pdf by
Nevigating Sucess.pdfNevigating Sucess.pdf
Nevigating Sucess.pdfTEWMAGAZINE
23 views•4 slides
Cattery Warrington by
Cattery WarringtonCattery Warrington
Cattery WarringtonOutlandGroup Ltd
10 views•6 slides
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx by
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxcase study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxDalian Zero Instrument Technology Co., Ltd China
26 views•5 slides
Defcon Network.pdf by
Defcon Network.pdfDefcon Network.pdf
Defcon Network.pdfJesse Mauck
17 views•4 slides
PMU Launch - Guaranteed Slides by
PMU Launch - Guaranteed SlidesPMU Launch - Guaranteed Slides
PMU Launch - Guaranteed Slidespmulaunch
16 views•64 slides

Recently uploaded(20)

The Talent Management Navigator Performance Management by Seta Wicaksana
The Talent Management Navigator Performance ManagementThe Talent Management Navigator Performance Management
The Talent Management Navigator Performance Management
Seta Wicaksana•21 views
Nevigating Sucess.pdf by TEWMAGAZINE
Nevigating Sucess.pdfNevigating Sucess.pdf
Nevigating Sucess.pdf
TEWMAGAZINE•23 views
Cattery Warrington by OutlandGroup Ltd
Cattery WarringtonCattery Warrington
Cattery Warrington
OutlandGroup Ltd•10 views
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx by Dalian Zero Instrument Technology Co., Ltd China
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxcase study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx
Dalian Zero Instrument Technology Co., Ltd China•26 views
Defcon Network.pdf by Jesse Mauck
Defcon Network.pdfDefcon Network.pdf
Defcon Network.pdf
Jesse Mauck•17 views
PMU Launch - Guaranteed Slides by pmulaunch
PMU Launch - Guaranteed SlidesPMU Launch - Guaranteed Slides
PMU Launch - Guaranteed Slides
pmulaunch•16 views
NYKAA PPT .pptx by 125071081
NYKAA PPT .pptxNYKAA PPT .pptx
NYKAA PPT .pptx
125071081•13 views
voice logger software aegis.pdf by Nirmal Sharma
voice logger software aegis.pdfvoice logger software aegis.pdf
voice logger software aegis.pdf
Nirmal Sharma•30 views
Basic of Air Ticketing & IATA Geography by Md Shaifullar Rabbi
Basic of Air Ticketing & IATA GeographyBasic of Air Ticketing & IATA Geography
Basic of Air Ticketing & IATA Geography
Md Shaifullar Rabbi •51 views
terms_2.pdf by JAWADIQBAL40
terms_2.pdfterms_2.pdf
terms_2.pdf
JAWADIQBAL40•51 views
Forex secret by konghatatih
Forex secret Forex secret
Forex secret
konghatatih•16 views
Top 10 Web Development Companies in California by TopCSSGallery
Top 10 Web Development Companies in CaliforniaTop 10 Web Development Companies in California
Top 10 Web Development Companies in California
TopCSSGallery•44 views
MechMaf Shipping LLC by MechMaf Shipping LLC
MechMaf Shipping LLCMechMaf Shipping LLC
MechMaf Shipping LLC
MechMaf Shipping LLC•46 views
Imports Next Level.pdf by Bloomerang
Imports Next Level.pdfImports Next Level.pdf
Imports Next Level.pdf
Bloomerang•80 views
Presentation on proposed acquisition of leading European asset manager Aermon... by KeppelCorporation
Presentation on proposed acquisition of leading European asset manager Aermon...Presentation on proposed acquisition of leading European asset manager Aermon...
Presentation on proposed acquisition of leading European asset manager Aermon...
KeppelCorporation•171 views
terms_2.pdf by JAWADIQBAL40
terms_2.pdfterms_2.pdf
terms_2.pdf
JAWADIQBAL40•16 views
Accel_Series_2023Autumn_En.pptx by NTTDATA INTRAMART
Accel_Series_2023Autumn_En.pptxAccel_Series_2023Autumn_En.pptx
Accel_Series_2023Autumn_En.pptx
NTTDATA INTRAMART•117 views
Effective Supervisory Skill by Seta Wicaksana
Effective Supervisory SkillEffective Supervisory Skill
Effective Supervisory Skill
Seta Wicaksana•14 views
Accounts Class 12 project cash flow statement and ratio analysis by JinendraPamecha
Accounts Class 12 project cash flow statement and ratio analysisAccounts Class 12 project cash flow statement and ratio analysis
Accounts Class 12 project cash flow statement and ratio analysis
JinendraPamecha•22 views
Businesses to Start in 2024.pdf by Dante St James
Businesses to Start in 2024.pdfBusinesses to Start in 2024.pdf
Businesses to Start in 2024.pdf
Dante St James•19 views

Why Before How: Developing Successful Social Media Strategy and Synergistic Integration

Editor's Notes

  1. JB
  2. JB
  3. JB
  4. 10:05
  5. DJ
  6. DJ
  7. DJ
  8. DJ
  9. DJ
  10. DJ
  11. DJ
  12. DJ
  13. DJ
  14. DJ
  15. DJ
  16. MC
  17. MC
  18. MC
  19. MC
  20. MC
  21. MC
  22. DJ
  23. DJ
  24. DJ
  25. DJ
  26. DJ
  27. DJ
  28. DJ
  29. DJ
  30. DJ
  31. DJ
  32. DJ
  33. DJ
  34. Facebook and Bing. Google allows Facebook, but not that much. MC
  35. MC
  36. MC
  37. MC
  38. MC
  39. MC
  40. MC
  41. MC
  42. MC
  43. Zumiez keeps this all social to protect “underground” image. You are only invited if you are apart of “the club”. MC
  44. MC
  45. MC
  46. MC
  47. MC
  48. MC
  49. MC
  50. MC
  51. MC
  52. MC
  53. MC
  54. MC
  55. MC
  56. MC – 11:00
  57. MC – 11:00 – 11:10
  58. JB
  59. JB
  60. 11:30
  61. 12:00
  62. Compete
  63. Questions to ask
  64. Questions to ask
  65. JB
  66. JB
  67. JB
  68. JB
  69. JB
  70. JB
  71. JB
  72. JB
  73. JB
  74. JB
  75. JB- 1:40 – Worksheet 1:50
  76. JB
  77. DJ – 1:50
  78. DJ
  79. DJ
  80. DJ
  81. DJ
  82. DJ
  83. DJ
  84. DJ
  85. DJ - LIVE
  86. DJ
  87. DJ - PeopleBrowsr
  88. DJ
  89. MC
  90. MC
  91. MC
  92. MC
  93. MC
  94. MC
  95. MC
  96. MC – 10 minute break?
  97. DJ
  98. DJ
  99. DJ
  100. DJ
  101. DJ – live
  102. MC
  103. MC
  104. MC
  105. MC
  106. MC
  107. MC
  108. MC