Weathering the Social Media Storm - Weather Summit 2013

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Weathering the Social Media Storm

My presentation from The Weather Summit 2013 - Steamboat Springs, CO - Jan 16, 2013

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Weathering the Social Media Storm - Weather Summit 2013

  1. 1. Weathering the Social Media Storm DJ Waldow Waldow Social Weather Summit: January 16, 2012
  2. 2. NOT me
  3. 3. NOT me ME
  4. 4. Why we are all here today
  5. 5. View video on YouTube: http://bit.ly/10zIlSQ
  6. 6. Get Full Edison Research Report
  7. 7. Why are you here?
  8. 8. I already know you ... kinda.
  9. 9. View this video on YouTube: http://bit.ly/Y9QQma
  10. 10. Careful what you share...
  11. 11. The “Big 4” Founded Users 2006 ? 2004 800 million 2003 135 million 2011 66 million
  12. 12. Which social network is the “best?”
  13. 13. Which social network is the “best?”Try them all, but focus on a fewwhere you get the best traction.
  14. 14. Personal AND Professional?
  15. 15. ProfessionalPersonal
  16. 16. Professional
  17. 17. Personal AND Professional?Depends! Whatever you are more comfortable with.
  18. 18. Source: earthobservatory.nasa.gov
  19. 19. 5 Social Media LessonsWe Can Learn From Sandy
  20. 20. Social Media makes it very easy to spread information. Source: Mashable Source: Mashable
  21. 21. All is takes is one click...
  22. 22. Careful what you share...
  23. 23. 1. Social Media makes it very easyto spread fake information. Source: Mashable Source: Mashable
  24. 24. Source: Mashable
  25. 25. Source: Mashable
  26. 26. Source: Mashable
  27. 27. Source: Mashable
  28. 28. Source: MashableSource: Mashable
  29. 29. Source: Mashable
  30. 30. Source: MashableSource: Mashable
  31. 31. 2. Social Media makes it very easy to quickly spreadhelpful, real-time, multi-media information. Source: Mashable Source: Mashable
  32. 32. Sandy: By the numbers on Twitter and FacebookTwitter mentions for the following popular terms during thelast 21 hours (since 4:00 PM ET Monday):• Hurricane: 1,145,138• Hurricane Sandy: 430,249• Hurricane Sandy + Obama: 21,551• NYC + Sandy: 15,634• Hurricane Sandy + Romney: 12,660 Source: ZDNet
  33. 33. Sandy + Source: NYTimes
  34. 34. And these are just those pictures that were tagged!
  35. 35. http://instacane.com/
  36. 36. 3. Social Media makes it very easy to becomeanother resource during times of crisis (including weather-related events). Source: Mashable Source: Mashable
  37. 37. Source: MashableSource: Mashable
  38. 38. Source: MashableSource: Mashable
  39. 39. Andrew Raseij, founder of Personal Democracy Media, agroup that covers the intersection of tech and politics,said in this kind of emergency, tweeting can beimportant for governors. Raseij praised New JerseyGov. Chris Christies use of the platform."If hes out on social media warning people to evacuatebefore the press conference and that reaches somebodywho leaves their home and then the power goes out andthey cant even watch the press conference, then hesreached somebody and saved their lives," Raseij said. Source: ABC News
  40. 40. 4. Social Media makes it very easy to spread false,potentially damaging information quickly. Source: Mashable Source: Mashable
  41. 41. Source: MashableSource: Mashable
  42. 42. Source: MashableSource: Mashable
  43. 43. Source: MashableSource: Mashable
  44. 44. 5. Social Media makes it very easy for the averageperson to get involved in sharing the news Source: Mashable Source: Mashable
  45. 45. 8 ways to follow Sandy with CNN1. CNN.com (website)2. This Just In (blog)3. Watch CNN TV (TV)4. The tracker (live radar)5. iReport (community-driven content)6. Twitter and Facebook (social media)7. CNN Radio (radio)8. CNN Trends: (website)
  46. 46. A few words of caution when it comes to social media. Source: Mashable Source: Mashable
  47. 47. 1. Understand your station’s policy.2. Don’t feed the trolls.3. If appropriate, respond publicly.
  48. 48. Rhonda Leeformer meteorologist at KTBS 3 in Shreveport, LA
  49. 49. “the black lady that does the news is a very nice lady.the only thing is she needs to wear a wig or grow some more hair. im not sure if she is a cancer patient.but still its not something myself that i think looks good on tv. what about letting someone a male have waist long hair do the news.what about that (cq).” --Emmitt Vascocu on the KTB3 News Facebook Page
  50. 50. “Hello Emmitt–I am the ‘black lady’ to which you are referring. I’m sorry you don’tlike my ethnic hair. And no I don’t have cancer. I’m a non-smoking, 5’3, 121 lbs, 25mile a week running, 37.5 year old woman, and I’m in perfectly healthy physicalcondition.“I am very proud of my African-American ancestry which includes my hair. Foryour edification: traditionally our hair doesn’t grow downward. It grows upward.Many Black women use strong straightening agents in order to achieve a moreEuropean grade of hair and that is their choice. However in my case I don’t find itnecessary. I’m very proud of who I am and the standard of beauty I display.Women come in all shapes, sizes, nationalities, and levels of beauty. Showing littlegirls that being comfortable in the skin and HAIR God gave me is my contributionto society. Little girls (and boys for that matter) need to see that what you looklike isn’t a reason to not achieve their goals.“Conforming to one standard isn’t what being American is about and I hope youcan embrace that.“Thank you for your comment and have a great weekend and thank forwatching.” --Rhonda Lee’s comment back (the same day)
  51. 51. FIRED for “repeated violation of the station’s written procedure” Rhonda Leeformer meteorologist at KTBS 3 in Shreveport, LA
  52. 52. I leave you with this...
  53. 53. Flickr: cmbellman

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