Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance DJ Waldow Director of Community SOCIAL NETWORKERS...
WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the  idea that success isn't luck or a...
FREE STUFF! (EBOOK) blueskyfactory.com/eduweb
WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
HOUSEKEEPING Slides:  http://www.slideshare.net/djwaldow <ul><li>Twitter </li></ul><ul><li>@djwaldow </li></ul><ul><li>@bl...
THE NEXT 45+ MINUTES <ul><li>Email marketing as the digital glue </li></ul><ul><li>Batman & Robin: Integrating email marke...
 
OFTEN LIVE IN DIFFERENT SILOS EMAIL MARKETING SOCIAL MEDIA
 
EMAIL MARKETING SOCIAL MEDIA
 
For more details, visit  Mark Brownlow's No Man Is An Iland Blog
<ul><li>Engagement </li></ul><ul><li>Email Marketing </li></ul><ul><li>Relationships </li></ul><ul><li>Conversations </li>...
$43.62
$43.62 … assuming you do it correctly…
TWEETAWAY TAKEAWAY According to the DMA, the ROI on email marketing in 2009 was $43.62. Not bad, huh? #eduWEB
POLL TIME! Email marketing Social media Website Copyrighting Online (general) Stand up  if you manage one or more of the f...
http://www.flickr.com/photos/ryanready/464022588/
CHARTS, STATS, GRAPHS!
CHARTS, STATS, GRAPHS!
CHARTS, STATS, GRAPHS!
TWEETAWAY TAKEAWAY If you are active in social networking sites, you are more likely to consume email at a higher rate #ed...
 
 
 
 
TWEETAWAY TAKEAWAY Nearly every social networking site requires an email address to register. Think about it. #eduWEB
 
55+ EMAIL NOTIFICATIONS
Learn how to add  this email sign up widget to your Facebook page
SOCIAL MEDIA DRIVES EMAIL MARKETING
SOCIAL MEDIA DRIVES EMAIL MARKETING
EMAIL MARKETING DRIVES SOCIAL MEDIA
EMAIL MARKETING DRIVES SOCIAL MEDIA
TWEETAWAY TAKEAWAY If executed effectively, email marketing powers social media & social media powers email marketing #edu...
<ul><li>Include </li></ul><ul><li>Make it easy </li></ul><ul><li>Be creative </li></ul><ul><li>Ask </li></ul><ul><li>Tell ...
<ul><li>Follow, Friend, Subscribe, Connect </li></ul><ul><li>Share With Your Network (SWYN) </li></ul><ul><ul><li>Post to ...
INCLUDE
NATIONAL GEOGRAPHIC
CARTER’S
URBAN OUTFITTERS
SPREADSHIRT
MAKE IT EASY
PETCO
BE CREATIVE
BON APPÉTIT
ASK
 
 
 
 
TELL ME WHY
 
 
 
 
 
PROVIDE INCENTIVE
 
 
 
 
OFFLINE
 
 
 
 
TWEETAWAY TAKEAWAY 7 keys to email + social:  Include. Make it easy. Be creative. Ask. Tell me why. Provide incentive. Off...
HIGHER ED EXAMPLES
 
 
 
 
 
 
 
<ul><li>PRACTICE! </li></ul><ul><li>HIGHER ED EXAMPLES </li></ul><ul><li>What are they doing well? </li></ul><ul><li>How c...
 
 
 
 
 
 
 
WRAPPING UP
<ul><li>Email marketing as the digital glue </li></ul><ul><li>Batman & Robin: Integrating email marketing & social media <...
IF I WASN’T, LET’S TALK FURTHER
 
CREDITS <ul><li>Word (slide 4):  http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words </li></ul><ul><li>Batman -  ht...
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Social Networkers Still Love Email: So Does Higher Ed

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DJ Waldow's presentation at the 2010 eduWEB Conference.

Universities have a potential audience of thousands at their fingertips. The hardest part is finding the best way to reach that audience, from getting their attention to encouraging them to take action. Enter email and social media. When used effectively together, email and social media can extend your reach, grow your audience, and pinpoint influential brand ambassadors. Students, prospective students, alumni — audience members of all ages - are using their social network of choice whether it’s email, Facebook, Twitter, YouTube, or LinkedIn. How exactly can higher education marketers make the most of these channels? It all starts with community, content, and a killer campaign strategy. Attendees will learn:

• Why email marketing is relevant to higher ed institutions and why it’s considered the digital glue of social media
• How to integrate email & social media (the tactical, low-hanging fruit)
• Strategies for using email & social media as complementary channels
• How to optimize content to encourage sharing
• Strategies for effectively building an online community using email and social media
• Ways to incorporate email & social into your communication strategy with real world higher ed examples

For more Blue Sky Factory presentations/webinars, please see http://www.blueskyfactory.com/webinars/

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Social Networkers Still Love Email: So Does Higher Ed

  1. 1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance DJ Waldow Director of Community SOCIAL NETWORKERS STILL LOVE EMAIL: SO DOES HIGHER ED
  2. 2. WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .
  3. 3. FREE STUFF! (EBOOK) blueskyfactory.com/eduweb
  4. 4. WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
  5. 5. HOUSEKEEPING Slides: http://www.slideshare.net/djwaldow <ul><li>Twitter </li></ul><ul><li>@djwaldow </li></ul><ul><li>@blueskyfactory </li></ul><ul><li>@eduwebconf </li></ul><ul><li>#eduweb </li></ul>
  6. 6. THE NEXT 45+ MINUTES <ul><li>Email marketing as the digital glue </li></ul><ul><li>Batman & Robin: Integrating email marketing & social media </li></ul><ul><li>Higher Education Examples: Let’s see what you’ve learned! </li></ul>
  7. 8. OFTEN LIVE IN DIFFERENT SILOS EMAIL MARKETING SOCIAL MEDIA
  8. 10. EMAIL MARKETING SOCIAL MEDIA
  9. 12. For more details, visit Mark Brownlow's No Man Is An Iland Blog
  10. 13. <ul><li>Engagement </li></ul><ul><li>Email Marketing </li></ul><ul><li>Relationships </li></ul><ul><li>Conversations </li></ul><ul><li>Community </li></ul><ul><li>Social Media </li></ul><ul><li>Awareness </li></ul><ul><li>Sales </li></ul>
  11. 14. $43.62
  12. 15. $43.62 … assuming you do it correctly…
  13. 16. TWEETAWAY TAKEAWAY According to the DMA, the ROI on email marketing in 2009 was $43.62. Not bad, huh? #eduWEB
  14. 17. POLL TIME! Email marketing Social media Website Copyrighting Online (general) Stand up if you manage one or more of the following at your school / organization:
  15. 18. http://www.flickr.com/photos/ryanready/464022588/
  16. 19. CHARTS, STATS, GRAPHS!
  17. 20. CHARTS, STATS, GRAPHS!
  18. 21. CHARTS, STATS, GRAPHS!
  19. 22. TWEETAWAY TAKEAWAY If you are active in social networking sites, you are more likely to consume email at a higher rate #eduWEB
  20. 27. TWEETAWAY TAKEAWAY Nearly every social networking site requires an email address to register. Think about it. #eduWEB
  21. 29. 55+ EMAIL NOTIFICATIONS
  22. 30. Learn how to add this email sign up widget to your Facebook page
  23. 31. SOCIAL MEDIA DRIVES EMAIL MARKETING
  24. 32. SOCIAL MEDIA DRIVES EMAIL MARKETING
  25. 33. EMAIL MARKETING DRIVES SOCIAL MEDIA
  26. 34. EMAIL MARKETING DRIVES SOCIAL MEDIA
  27. 35. TWEETAWAY TAKEAWAY If executed effectively, email marketing powers social media & social media powers email marketing #eduWEB
  28. 36. <ul><li>Include </li></ul><ul><li>Make it easy </li></ul><ul><li>Be creative </li></ul><ul><li>Ask </li></ul><ul><li>Tell me why </li></ul><ul><li>Provide incentive </li></ul><ul><li>Offline </li></ul>7 KEYS TO EFFECTIVE CROSS-POLLINATION OF EMAIL MARKETING & SOCIAL MEDIA
  29. 37. <ul><li>Follow, Friend, Subscribe, Connect </li></ul><ul><li>Share With Your Network (SWYN) </li></ul><ul><ul><li>Post to Facebook wall </li></ul></ul><ul><ul><li>Send to LinkedIn Group </li></ul></ul><ul><ul><li>Tweet to followers </li></ul></ul>EMAIL MARKETING & SOCIAL MEDIA CROSS-POLLINATION
  30. 38. INCLUDE
  31. 39. NATIONAL GEOGRAPHIC
  32. 40. CARTER’S
  33. 41. URBAN OUTFITTERS
  34. 42. SPREADSHIRT
  35. 43. MAKE IT EASY
  36. 44. PETCO
  37. 45. BE CREATIVE
  38. 46. BON APPÉTIT
  39. 47. ASK
  40. 52. TELL ME WHY
  41. 58. PROVIDE INCENTIVE
  42. 63. OFFLINE
  43. 68. TWEETAWAY TAKEAWAY 7 keys to email + social: Include. Make it easy. Be creative. Ask. Tell me why. Provide incentive. Offline. #eduWEB
  44. 69. HIGHER ED EXAMPLES
  45. 77. <ul><li>PRACTICE! </li></ul><ul><li>HIGHER ED EXAMPLES </li></ul><ul><li>What are they doing well? </li></ul><ul><li>How can they improve? </li></ul>
  46. 85. WRAPPING UP
  47. 86. <ul><li>Email marketing as the digital glue </li></ul><ul><li>Batman & Robin: Integrating email marketing & social media </li></ul><ul><li>Higher Education Examples: Let’s see what you’ve learned! </li></ul>IF I WAS SUCCESSFUL TODAY, YOU LEARNED…
  48. 87. IF I WASN’T, LET’S TALK FURTHER
  49. 89. CREDITS <ul><li>Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words </li></ul><ul><li>Batman - http://www.flickr.com/photos/locationscout/3595095042 </li></ul><ul><li>Robin - http://www.flickr.com/photos/locationscout/3595095146/ </li></ul><ul><li>Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html </li></ul><ul><li>Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/ </li></ul><ul><li>Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522 </li></ul><ul><li>U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/ </li></ul><ul><li>Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/ </li></ul><ul><li>Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/ </li></ul><ul><li>Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497 </li></ul><ul><li>Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726 </li></ul><ul><li>*Unless noted on the specific slide, all other images are </li></ul><ul><li>screen grabs from a website, Twitter or my personal email inbox </li></ul>

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