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Social Media: The Train Has Left The Station


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A presentation I gave to the 2010 Executive MBA class at University of North Carolina at Chapel Hill (Kenan-Flagler Business School) on September 17, 2009. It was part of a larger presentation I gave w/ Girish Mallapragada, Assistant Professor of Marketing, UNC Kenan-Flagler
Business School; Jim Russell, Partner, EVP, Director of Digital Strategy, McKinney; and Marc Ross, Founder, 2nd Six.

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Social Media: The Train Has Left The Station

  1. 1. Social Media The Train Has Left The Station Kenan-Flagler Business School September 17th, 2009 DJ Waldow @djwaldow
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  5. 5. [BREAK] Twitter Experiment <ul><li>What do you want to know? </li></ul><ul><li>Right now. </li></ul><ul><li>We'll ask. </li></ul><ul><li>They'll answer. </li></ul><ul><li>(We hope) </li></ul>DJ Waldow @djwaldow
  6. 6. DJ Waldow @djwaldow DJ Waldow @djwaldow
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  8. 8. ~$900 million DJ Waldow @djwaldow
  9. 9. &quot;It took nearly two years to reach $2 million in Twitter-based revenue, and only six months to go from $1 million to $2 million.&quot; (Mashable, June 2009)
  10. 10. DJ Waldow @djwaldow
  11. 11. Will It Blend Video DJ Waldow @djwaldow
  12. 12. Sales increased 5x (Mashable, 2007) DJ Waldow @djwaldow
  13. 13. Levis DJ Waldow @djwaldow
  14. 14. DJ Waldow @djwaldow
  15. 15. How is Scott Monty engaging ? (right now) DJ Waldow @djwaldow
  16. 16. DJ Waldow @djwaldow
  17. 17. How is Frank caring ? (right now) DJ Waldow @djwaldow
  18. 18. Comcast Voices (blog) DJ Waldow @djwaldow
  19. 19. DJ Waldow @djwaldow
  20. 20. DJ Waldow @djwaldow View Video
  21. 21. How is Twelpforce &quot;twelping&quot; ? (right now) DJ Waldow @djwaldow
  22. 22. Triangle Social Media Resources <ul><ul><li>Social Fresh (Charlotte) </li></ul></ul><ul><ul><li>Social Media Business Forum : 10/23/09 at NCCU  </li></ul></ul><ul><ul><li>Social Carolina </li></ul></ul><ul><ul><li>OurHashtag </li></ul></ul><ul><ul><li>Triangle Tweetup </li></ul></ul><ul><ul><li>Triangle Social Media Club </li></ul></ul>I asked   Twitter replied DJ Waldow @djwaldow
  23. 23. DJ Waldow Director of Community, Blue Sky Factory <ul><li>@djwaldow </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> Waldow </li></ul><ul><li>@blueskyfactory </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> Sky Factory </li></ul>