Email Marketing is DEAD.	          (or is it?)	                                    DJ Waldow	                             ...
Quick. Don’t think. Just respond.	  When I hear email(marketing), I think of…
Flickr: janetgalore
Flickr: cambodia4kidsorg
(Another) Quiz	How many of you have…
Source: Email Marketing Reports
THE ROI OF EMAIL MARKETING IS $43.62	             IF
You set properexpectations duringthe sign-up process
You do NOTpurchase email lists
You’ve earned the  trust of your   subscribers
Your emailsprovide value
You send timely, targeted,relevant (valuable) emails to subscribers who have      asked for them
Your subject line is  compelling enough for asubscriber to open, then read
The flow from email towebsite to conversion    are seamless
Your offer is so valuable andso compelling that even after  buying, your subscribers  share with their network
Flickr: wwworks	         DJ Waldow	        @djwaldow	Social Butterfly Guy
Making the Case For Email Marketing: Evo '11
Making the Case For Email Marketing: Evo '11
Making the Case For Email Marketing: Evo '11
Making the Case For Email Marketing: Evo '11
Making the Case For Email Marketing: Evo '11
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Making the Case For Email Marketing: Evo '11

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This deck is part of the Email Marketing panel I presented at Evo '11 - http://agenda.evoconference.com/event/18122d1628d02289305be8c2cafe186d - I talk about why email marketing is not dead and how to ensure a high ROI

http://socialbutterflyguy.com/

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Making the Case For Email Marketing: Evo '11

  1. Email Marketing is DEAD. (or is it?) DJ Waldow @djwaldow Social Butterfly Guy
  2. Quick. Don’t think. Just respond. When I hear email(marketing), I think of…
  3. Flickr: janetgalore
  4. Flickr: cambodia4kidsorg
  5. (Another) Quiz How many of you have…
  6. Source: Email Marketing Reports
  7. THE ROI OF EMAIL MARKETING IS $43.62 IF
  8. You set properexpectations duringthe sign-up process
  9. You do NOTpurchase email lists
  10. You’ve earned the trust of your subscribers
  11. Your emailsprovide value
  12. You send timely, targeted,relevant (valuable) emails to subscribers who have asked for them
  13. Your subject line is compelling enough for asubscriber to open, then read
  14. The flow from email towebsite to conversion are seamless
  15. Your offer is so valuable andso compelling that even after buying, your subscribers share with their network
  16. Flickr: wwworks DJ Waldow @djwaldow Social Butterfly Guy

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