Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance DJ Waldow Director of Community EMAIL MARKETING &...
WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the  idea that success isn't luck or a...
FREE STUFF! (EBOOK) blueskyfactory.com/meng
WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
HOUSEKEEPING Slides:  http://www.slideshare.net/djwaldow <ul><li>Twitter </li></ul><ul><li>@djwaldow </li></ul><ul><li>@bl...
THE NEXT 45+ MINUTES <ul><li>Email marketing as the digital glue </li></ul><ul><li>Batman & Robin: Integrating email marke...
 
OFTEN LIVE IN DIFFERENT SILOS EMAIL MARKETING SOCIAL MEDIA
 
EMAIL MARKETING SOCIAL MEDIA
 
For more details, visit  Mark Brownlow's No Man Is An Iland Blog
For more details, visit  the Nielsen Blog
<ul><li>Engagement </li></ul><ul><li>Email Marketing </li></ul><ul><li>Relationships </li></ul><ul><li>Conversations </li>...
$43.62
$43.62 … assuming you do it correctly…
TWEETAWAY TAKEAWAY According to the DMA, the ROI on email marketing in 2009 was $43.62. Not bad, huh? #MENGonline
http://www.flickr.com/photos/ryanready/464022588/
CHARTS, STATS, GRAPHS!
CHARTS, STATS, GRAPHS!
TWEETAWAY TAKEAWAY If you are active in social networking sites, you are more likely to consume email at a higher rate #ME...
 
 
 
TWEETAWAY TAKEAWAY Nearly every social networking site requires an email address to register. Think about it. #MENGonline
 
 
55+ EMAIL NOTIFICATIONS
EMAIL MARKETING POWERS SOCIAL MEDIA & SOCIAL MEDIA POWERS EMAIL MARKETING
Learn how to add  this email sign up widget to your Facebook page
SOCIAL MEDIA DRIVES EMAIL MARKETING
SOCIAL MEDIA DRIVES EMAIL MARKETING
EMAIL MARKETING DRIVES SOCIAL MEDIA
EMAIL MARKETING DRIVES SOCIAL MEDIA
TWEETAWAY TAKEAWAY If executed effectively, email marketing powers social media & social media powers email marketing #MEN...
<ul><li>Include </li></ul><ul><li>Make it easy </li></ul><ul><li>Be creative </li></ul><ul><li>Ask </li></ul><ul><li>Tell ...
<ul><li>Follow, Friend, Subscribe, Connect </li></ul><ul><li>Share With Your Network (SWYN) </li></ul><ul><ul><li>Post to ...
INCLUDE
NATIONAL GEOGRAPHIC
CARTER’S
URBAN OUTFITTERS
SPREADSHIRT
MAKE IT EASY
PETCO
BE CREATIVE
BON APPÉTIT
ASK
 
 
 
 
 
TELL ME WHY
 
 
 
 
 
 
PROVIDE INCENTIVE
 
 
 
 
OFFLINE
 
 
 
 
TWEETAWAY TAKEAWAY 7 keys to email + social:  Include. Make it easy. Be creative. Ask. Tell me why. Provide incentive. Off...
6 Steps That You  (The Executive) Can Take Today
1. PARTNER WITH AN EMAIL SERVICE PROVIDER (ESP) (Subtle, huh?)
2. SIGN UP FOR PEER AND INDUSTRY EMAILS
3. CREATE YOUR SOCIAL MEDIA PROFILES
4. LINK EMAIL MARKETING TO SOCIAL MEDIA
5. TEST. TEST. TEST.
6. MEASURE ROI $43.62 … assuming you do it correctly…
WRAPPING UP
IF I WAS SUCCESSFUL TODAY, YOU LEARNED… <ul><li>Email marketing as the digital glue </li></ul><ul><li>Batman & Robin: Inte...
IF I WASN’T, LET’S TALK FURTHER
CREDITS <ul><li>Word (slide 4):  http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words </li></ul><ul><li>Batman -  ht...
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Email Marketing & Social Media: Like Batman & Robin

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Learn more about BlueSkyFactory.com

According to the Direct Marketing Association, email marketing provides a higher return on investment (ROI) than any other marketing channel. In 2009, it returned $43.62 for every dollar spent, and it’s expected to return $42.08 in 2010. Now, with the power of social media to complement this timely, targeted, and measureable channel, email marketing will help you drive sales, create brand awareness, build customer relationships, and extend your marketing message more easily than ever before.

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The savvy email strategist is incorporating social media into their marketing mix, and it’s important for you to integrate and find a balance with email marketing, social media, and other online channels.

In this webinar, DJ Waldow will discuss new media strategy and how social media and email marketing can work together to build your business.

You Will Leave With a Full Understanding Of:

* ROI associated with direct marketing email spend

* Email consumption levels by social media segments

* How social media is powering email marketing

* How, in turn, email marketing is powering social media

* 7 keys to effective cross-pollination of email marketing and social media

* 6 steps you, as an executive, can take today to maximize your email marketing ROI

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Email Marketing & Social Media: Like Batman & Robin

  1. 1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance DJ Waldow Director of Community EMAIL MARKETING & SOCIAL MEDIA: LIKE BATMAN & ROBIN
  2. 2. WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .
  3. 3. FREE STUFF! (EBOOK) blueskyfactory.com/meng
  4. 4. WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
  5. 5. HOUSEKEEPING Slides: http://www.slideshare.net/djwaldow <ul><li>Twitter </li></ul><ul><li>@djwaldow </li></ul><ul><li>@blueskyfactory </li></ul><ul><li>@MENGonline </li></ul><ul><li>#MENGonline </li></ul>
  6. 6. THE NEXT 45+ MINUTES <ul><li>Email marketing as the digital glue </li></ul><ul><li>Batman & Robin: Integrating email marketing & social media </li></ul><ul><li>6 Steps That You (The Executive) Can Take Today </li></ul>
  7. 8. OFTEN LIVE IN DIFFERENT SILOS EMAIL MARKETING SOCIAL MEDIA
  8. 10. EMAIL MARKETING SOCIAL MEDIA
  9. 12. For more details, visit Mark Brownlow's No Man Is An Iland Blog
  10. 13. For more details, visit the Nielsen Blog
  11. 14. <ul><li>Engagement </li></ul><ul><li>Email Marketing </li></ul><ul><li>Relationships </li></ul><ul><li>Conversations </li></ul><ul><li>Community </li></ul><ul><li>Social Media </li></ul><ul><li>Awareness </li></ul><ul><li>Sales </li></ul>
  12. 15. $43.62
  13. 16. $43.62 … assuming you do it correctly…
  14. 17. TWEETAWAY TAKEAWAY According to the DMA, the ROI on email marketing in 2009 was $43.62. Not bad, huh? #MENGonline
  15. 18. http://www.flickr.com/photos/ryanready/464022588/
  16. 19. CHARTS, STATS, GRAPHS!
  17. 20. CHARTS, STATS, GRAPHS!
  18. 21. TWEETAWAY TAKEAWAY If you are active in social networking sites, you are more likely to consume email at a higher rate #MENGonline
  19. 25. TWEETAWAY TAKEAWAY Nearly every social networking site requires an email address to register. Think about it. #MENGonline
  20. 28. 55+ EMAIL NOTIFICATIONS
  21. 29. EMAIL MARKETING POWERS SOCIAL MEDIA & SOCIAL MEDIA POWERS EMAIL MARKETING
  22. 30. Learn how to add this email sign up widget to your Facebook page
  23. 31. SOCIAL MEDIA DRIVES EMAIL MARKETING
  24. 32. SOCIAL MEDIA DRIVES EMAIL MARKETING
  25. 33. EMAIL MARKETING DRIVES SOCIAL MEDIA
  26. 34. EMAIL MARKETING DRIVES SOCIAL MEDIA
  27. 35. TWEETAWAY TAKEAWAY If executed effectively, email marketing powers social media & social media powers email marketing #MENGonline
  28. 36. <ul><li>Include </li></ul><ul><li>Make it easy </li></ul><ul><li>Be creative </li></ul><ul><li>Ask </li></ul><ul><li>Tell me why </li></ul><ul><li>Provide incentive </li></ul><ul><li>Offline </li></ul>7 KEYS TO EFFECTIVE CROSS-POLLINATION OF EMAIL MARKETING & SOCIAL MEDIA
  29. 37. <ul><li>Follow, Friend, Subscribe, Connect </li></ul><ul><li>Share With Your Network (SWYN) </li></ul><ul><ul><li>Post to Facebook wall </li></ul></ul><ul><ul><li>Send to LinkedIn Group </li></ul></ul><ul><ul><li>Tweet to followers </li></ul></ul>EMAIL MARKETING & SOCIAL MEDIA CROSS-POLLINATION
  30. 38. INCLUDE
  31. 39. NATIONAL GEOGRAPHIC
  32. 40. CARTER’S
  33. 41. URBAN OUTFITTERS
  34. 42. SPREADSHIRT
  35. 43. MAKE IT EASY
  36. 44. PETCO
  37. 45. BE CREATIVE
  38. 46. BON APPÉTIT
  39. 47. ASK
  40. 53. TELL ME WHY
  41. 60. PROVIDE INCENTIVE
  42. 65. OFFLINE
  43. 70. TWEETAWAY TAKEAWAY 7 keys to email + social: Include. Make it easy. Be creative. Ask. Tell me why. Provide incentive. Offline. #MENGonline
  44. 71. 6 Steps That You (The Executive) Can Take Today
  45. 72. 1. PARTNER WITH AN EMAIL SERVICE PROVIDER (ESP) (Subtle, huh?)
  46. 73. 2. SIGN UP FOR PEER AND INDUSTRY EMAILS
  47. 74. 3. CREATE YOUR SOCIAL MEDIA PROFILES
  48. 75. 4. LINK EMAIL MARKETING TO SOCIAL MEDIA
  49. 76. 5. TEST. TEST. TEST.
  50. 77. 6. MEASURE ROI $43.62 … assuming you do it correctly…
  51. 78. WRAPPING UP
  52. 79. IF I WAS SUCCESSFUL TODAY, YOU LEARNED… <ul><li>Email marketing as the digital glue </li></ul><ul><li>Batman & Robin: Integrating email marketing & social media </li></ul><ul><li>6 Steps That You (The Executive) Can Take Today </li></ul>
  53. 80. IF I WASN’T, LET’S TALK FURTHER
  54. 81. CREDITS <ul><li>Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words </li></ul><ul><li>Batman - http://www.flickr.com/photos/locationscout/3595095042 </li></ul><ul><li>Robin - http://www.flickr.com/photos/locationscout/3595095146/ </li></ul><ul><li>Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html </li></ul><ul><li>Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/ </li></ul><ul><li>Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522 </li></ul><ul><li>U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/ </li></ul><ul><li>Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/ </li></ul><ul><li>Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/ </li></ul><ul><li>Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497 </li></ul><ul><li>Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726 </li></ul><ul><li>*Unless noted on the specific slide, all other images are </li></ul><ul><li>screen grabs from a website, Twitter or my personal email inbox </li></ul>

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