This is a webinar that I co-hosted with Amber Naslund, Director of Community at Radian6. We discussed the "7 Ways To Be There Before The Sale" (see below).
The presentation is significantly more colorful with the audio.
7 Ways To Be There Before The Sale
1. Have a product/service that doesn’t suck.
3. Build a community management team.
5. Create killer content.
6. Be present.
7. Give a darn (care).