Gelpro Convergence

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Gelpro Convergence

  1. 1. Convergence Life style marketing for GelPro<br />
  2. 2. Convergence <br />When person A perceives similarity with person B, person “A” tends to like person “B” more.<br />
  3. 3. What they have right now<br />PR<br />Print Buying<br />TV Buy<br />Web Design & Package Design<br />TV Commercial<br />PPC<br />Internal IT Team / Ruby on Rail<br />Site Anlytic<br />
  4. 4. Their Goal – Brand Awareness<br />Secondary Goal – Direct Purchase<br />Gather Contact List (Grow Email List)<br />
  5. 5. Opportunities for FG SQUARED <br />Affiliate Marketing : Commission Junction<br />Grow Email List<br />SEO & SEM<br />Social Media Campaign <br />Niche Marketing<br />Company Blog<br />Rebranding <br />Site Wide Usability Testing <br />Site Analytic Review<br />Life Style Marketing<br />
  6. 6. Psychograph <br />Gather Psychographic Information about the Users<br />Email Database<br />Current Customers<br />Poll, Popup windows, common places they tend to visit, Surveys<br />What kind of products do they tend to buy?<br />What kind of products do they consume?<br />Where do they hang out in real life?<br />
  7. 7. Create a Persona for GelPro<br />Create 1 week consumption report<br />Who do we need to be in order to make friends with targeted market group?<br />Which celebrity should we form GelPro after? (angelinajolie ? Jennifer Anniston? Oprah?)<br />How can we make them believe that we, GelPro, are cool?<br />
  8. 8. Psychograph Online<br />Which site do they visit most often?<br />Which social network do they utilize the most often?<br />Yoga? Cooking Show? Makeup? What TV Shows?<br />
  9. 9. Facebook<br />Which Fan Pages do they join?<br />Which groups do they join?<br />Which discussions are they involved with? <br />Flickr<br /><ul><li>Which Group do they join?
  10. 10. What kind of photos do they upload?
  11. 11. What kind of photos are they interested with?</li></li></ul><li>Twitter<br />What do they talk about?<br />Who do they follow?<br />Youtube<br /><ul><li>What kind of video are they watching?
  12. 12. Which group do they join?
  13. 13. What kind of videos are they uploading?</li></li></ul><li>Next Step<br />Present Convergence marketing campaign to GelPro<br />SOW<br />

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